---
title: "Nelson architecture firms in New Zealand: Which brands are most popular in search?"
description: "Compare Nelson architecture firms using branded searches made in Nelson. Share of Search among JTB Architects, Irving Smith Architects, Fineline Architecture and Waka Group, the nelson architecture firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/nelson/architecture-firms"
publisher: "Brandwave"
---

# Nelson architecture firms in New Zealand: Which brands are most popular in search?

Compare Nelson architecture firms using branded searches made in Nelson. Share of Search among JTB Architects, Irving Smith Architects, Fineline Architecture and Waka Group, the nelson architecture firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nelson architecture firms
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: JTB Architects, 38.1%

## Which brand is most popular in search among nelson architecture firms in New Zealand?

- In August 2026, JTB Architects was the most searched among nelson architecture firms in New Zealand, with an estimated 80 branded searches and 38.1% estimated Share of Search within this set.
- Irving Smith Architects is in 2nd place, 9.5 percentage points behind at 28.6% Share of Search.
- Across the 11 months ending August 2026, JTB Architects’ estimated Share of Search among nelson architecture firms in New Zealand decreased from 52.6% to 38.1%.
- Across the 11 months ending August 2026, Irving Smith Architects’ estimated Share of Search among nelson architecture firms in New Zealand increased from 26.3% to 28.6%.
- Across the 11 months ending August 2026, Fineline Architecture’s estimated Share of Search among nelson architecture firms in New Zealand increased from 10.5% to 19%.
- Across the 11 months ending August 2026, Waka Group’s estimated Share of Search among nelson architecture firms in New Zealand increased from 10.5% to 14.3%.
- Across the 11 months ending August 2026, JTB Architects’ estimated Share of Search among nelson architecture firms in New Zealand peaked at 62.5% in January 2026 and was lowest at 36.8% in June 2026.
- Across the 11 months ending August 2026, Irving Smith Architects’ estimated Share of Search among nelson architecture firms in New Zealand peaked at 28.6% in December 2025 and was lowest at 12.5% in January 2026.
- Across the 11 months ending August 2026, Fineline Architecture’s estimated Share of Search among nelson architecture firms in New Zealand peaked at 31.3% in April 2026 and was lowest at 10.5% in October 2025.
- Across the 11 months ending August 2026, Waka Group’s estimated Share of Search among nelson architecture firms in New Zealand peaked at 21.4% in July 2026 and was lowest at 8.7% in February 2026.

## Compare search popularity between leading brands

- [JTB Architects vs Irving Smith Architects: compare search popularity](/demand/nz/compare/irving-smith-architects-vs-jtb-architects): 38.1% against 28.6% Share of Search.
- [JTB Architects vs Fineline Architecture: compare search popularity](/demand/nz/compare/fineline-architecture-vs-jtb-architects): 38.1% against 19% Share of Search.
- [JTB Architects vs Waka Group: compare search popularity](/demand/nz/compare/jtb-architects-vs-waka-group): 38.1% against 14.3% Share of Search.
- [Irving Smith Architects vs Fineline Architecture: compare search popularity](/demand/nz/compare/fineline-architecture-vs-irving-smith-architects): 28.6% against 19% Share of Search.
- [Irving Smith Architects vs Waka Group: compare search popularity](/demand/nz/compare/irving-smith-architects-vs-waka-group): 28.6% against 14.3% Share of Search.
- [Fineline Architecture vs Waka Group: compare search popularity](/demand/nz/compare/fineline-architecture-vs-waka-group): 19% against 14.3% Share of Search.

## How did search popularity change for New Zealand nelson architecture firms in August 2026?

- In August 2026, Fineline Architecture overtook Waka Group to rank 3rd among nelson architecture firms in New Zealand, at 19%.
- In August 2026, Irving Smith Architects gained estimated Share of Search among nelson architecture firms in New Zealand, from 21.4% to 28.6%.
- In August 2026, Waka Group lost estimated Share of Search among nelson architecture firms in New Zealand, from 21.4% to 14.3%.
- In August 2026, JTB Architects lost estimated Share of Search among nelson architecture firms in New Zealand, from 42.9% to 38.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JTB Architects | 38.1% | 80 | +33.3% | JTB Architects |
| 2 | Irving Smith Architects | 28.6% | 60 | +100.0% | Irving Smith Architects |
| 3 | Fineline Architecture | 19% | 40 | +100.0% | Fineline Architecture |
| 4 | Waka Group | 14.3% | 30 | 0.0% | Waka Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JTB Architects | 100 | 52.6% | 1 |
| Oct 2025 | Irving Smith Architects | 50 | 26.3% | 2 |
| Oct 2025 | Fineline Architecture | 20 | 10.5% | 3 |
| Oct 2025 | Waka Group | 20 | 10.5% | 4 |
| Nov 2025 | JTB Architects | 120 | 60% | 1 |
| Nov 2025 | Fineline Architecture | 30 | 15% | 2 |
| Nov 2025 | Irving Smith Architects | 30 | 15% | 3 |
| Nov 2025 | Waka Group | 20 | 10% | 4 |
| Dec 2025 | JTB Architects | 60 | 42.9% | 1 |
| Dec 2025 | Irving Smith Architects | 40 | 28.6% | 2 |
| Dec 2025 | Fineline Architecture | 20 | 14.3% | 3 |
| Dec 2025 | Waka Group | 20 | 14.3% | 4 |
| Jan 2026 | JTB Architects | 100 | 62.5% | 1 |
| Jan 2026 | Fineline Architecture | 20 | 12.5% | 2 |
| Jan 2026 | Irving Smith Architects | 20 | 12.5% | 3 |
| Jan 2026 | Waka Group | 20 | 12.5% | 4 |
| Feb 2026 | JTB Architects | 110 | 47.8% | 1 |
| Feb 2026 | Irving Smith Architects | 60 | 26.1% | 2 |
| Feb 2026 | Fineline Architecture | 40 | 17.4% | 3 |
| Feb 2026 | Waka Group | 20 | 8.7% | 4 |
| Mar 2026 | JTB Architects | 100 | 45.5% | 1 |
| Mar 2026 | Fineline Architecture | 50 | 22.7% | 2 |
| Mar 2026 | Irving Smith Architects | 50 | 22.7% | 3 |
| Mar 2026 | Waka Group | 20 | 9.1% | 4 |
| Apr 2026 | JTB Architects | 60 | 37.5% | 1 |
| Apr 2026 | Fineline Architecture | 50 | 31.3% | 2 |
| Apr 2026 | Irving Smith Architects | 30 | 18.8% | 3 |
| Apr 2026 | Waka Group | 20 | 12.5% | 4 |
| May 2026 | JTB Architects | 100 | 50% | 1 |
| May 2026 | Fineline Architecture | 50 | 25% | 2 |
| May 2026 | Irving Smith Architects | 30 | 15% | 3 |
| May 2026 | Waka Group | 20 | 10% | 4 |
| Jun 2026 | JTB Architects | 70 | 36.8% | 1 |
| Jun 2026 | Irving Smith Architects | 50 | 26.3% | 2 |
| Jun 2026 | Fineline Architecture | 40 | 21.1% | 3 |
| Jun 2026 | Waka Group | 30 | 15.8% | 4 |
| Jul 2026 | JTB Architects | 60 | 42.9% | 1 |
| Jul 2026 | Irving Smith Architects | 30 | 21.4% | 2 |
| Jul 2026 | Waka Group | 30 | 21.4% | 3 |
| Jul 2026 | Fineline Architecture | 20 | 14.3% | 4 |
| Aug 2026 | JTB Architects | 80 | 38.1% | 1 |
| Aug 2026 | Irving Smith Architects | 60 | 28.6% | 2 |
| Aug 2026 | Fineline Architecture | 40 | 19% | 3 |
| Aug 2026 | Waka Group | 30 | 14.3% | 4 |
| Sep 2026 | Fineline Architecture | — | — | — |
| Sep 2026 | Irving Smith Architects | — | — | — |
| Sep 2026 | JTB Architects | — | — | — |
| Sep 2026 | Waka Group | — | — | — |

## What is being compared

- **Fineline Architecture**: Measured on the search term “fineline architecture”.
- **Irving Smith Architects**: Measured on the search terms “irving smith architects” and “isarchitects”, summed into one figure.
- **JTB Architects**: Measured on the search terms “jerram tocker barron”, “jerram tocker barron architects”, “jtb architects” and “jtb architects nelson”, summed into one figure.
- **Waka Group**: Measured on the search terms “waka group” and “waka group architecture”, summed into one figure.

- [Fineline Architecture](/demand/nz/brands/fineline-architecture)
- [Irving Smith Architects](/demand/nz/brands/irving-smith-architects)
- [JTB Architects](/demand/nz/brands/jtb-architects)
- [Waka Group](/demand/nz/brands/waka-group)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nelson architecture firms in New Zealand?

In August 2026, JTB Architects was the most searched among nelson architecture firms in New Zealand, with an estimated 80 branded searches and 38.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Nelson architecture firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/nelson/architecture-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/nelson/architecture-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.