--- title: "Property Brokers vs Ray White: Which is searched more in New Zealand?" description: "Is Property Brokers or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier property management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/napier/property-management-companies/compare/property-brokers-vs-ray-white" publisher: "Brandwave" --- # Property Brokers vs Ray White: Which is searched more in New Zealand? Is Property Brokers or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier property management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Property Brokers and Ray White - **Competitive set**: Napier property management companies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Property Brokers Share of Search**: 54.9% - **Ray White Share of Search**: 21.3% ## Is Property Brokers or Ray White more popular in search? - In September 2026, Property Brokers had more branded searches than Ray White among Napier property management companies in New Zealand. Property Brokers had about 670 branded searches, while Ray White had 260. Property Brokers made up 54.9% of all Napier property management company searches we track, and Ray White accounted for 21.3%. - Property Brokers was ahead of Ray White in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Property Brokers’ share of searches among Napier property management companies in New Zealand moved from 50.3% to 54.9%, and its estimated monthly branded searches moved from 730 to 670. - Across the 12 months ending September 2026, Ray White’s share of searches among Napier property management companies in New Zealand moved from 26.9% to 21.3%, and its estimated monthly branded searches moved from 390 to 260. ## Top Napier property management companies in ChatGPT and Google AI Overviews In three ChatGPT questions, Ray White appeared in all three answers. Property Brokers did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Oxygen Property Management | 1st | 3 of 3 | 3 of 3 | | Rentsmart Property Management | 2nd | 3 of 3 | 3 of 3 | | Ray White | 3rd | 3 of 3 | 3 of 3 | | Quinovic | 4th | 2 of 3 | 2 of 3 | | Jim Brown Rentals | 5th | 2 of 3 | 2 of 3 | | Property Brokers | Not ranked | 0 of 3 | 0 of 3 | | Propertyscouts | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier property management companies - Asked ChatGPT "Which property management company should I hire in Napier, New Zealand?": 1. Oxygen Property Management, 2. Rentsmart Property Management, 3. Ray White, 4. Jim Brown Rentals - Asked ChatGPT "What are the best property management companies in Napier, New Zealand?": 1. Rentsmart Property Management, 2. Ray White, 3. Oxygen Property Management, 4. Quinovic, 5. Jim Brown Rentals - Asked ChatGPT "What's the best property management company in Napier, New Zealand for a rental property?": 1. Oxygen Property Management, 2. Rentsmart Property Management, 3. Ray White, 4. Quinovic Not named in any answer: Property Brokers and Propertyscouts. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier property management companies in September 2026? - In September 2026, Property Brokers gained share of searches among Napier property management companies in New Zealand, from 50.8% to 54.9%. - In September 2026, Ray White lost share of searches among Napier property management companies in New Zealand, from 29.5% to 21.3%. ## Month by month | Month | Property Brokers estimated searches | Property Brokers Share of Search | Property Brokers rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 50.3% | 1 | 390 | 26.9% | 2 | | Nov 2025 | 820 | 54.3% | 1 | 390 | 25.8% | 2 | | Dec 2025 | 490 | 51% | 1 | 260 | 27.1% | 2 | | Jan 2026 | 820 | 54.7% | 1 | 390 | 26% | 2 | | Feb 2026 | 770 | 51.3% | 1 | 480 | 32% | 2 | | Mar 2026 | 830 | 54.6% | 1 | 390 | 25.7% | 2 | | Apr 2026 | 670 | 53.6% | 1 | 320 | 25.6% | 2 | | May 2026 | 670 | 51.1% | 1 | 390 | 29.8% | 2 | | Jun 2026 | 670 | 48.6% | 1 | 390 | 28.3% | 2 | | Jul 2026 | 540 | 42.5% | 1 | 390 | 30.7% | 2 | | Aug 2026 | 670 | 50.8% | 1 | 390 | 29.5% | 2 | | Sep 2026 | 670 | 54.9% | 1 | 260 | 21.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Property Brokers’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Property Brokers**: Measured on the search terms “property brokers”, “property brokers listings”, “property brokers napier”, “property brokers rentals” and “propertybrokers”, summed into one figure. - **Ray White**: Measured on the search term “ray white napier”. - [Property Brokers profile](/demand/nz/brands/property-brokers) - [Ray White profile](/demand/nz/brands/ray-white) - [All Napier property management companies in New Zealand](/demand/nz/locations/napier/property-management-companies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Property Brokers or Ray White more popular in search? In September 2026, Property Brokers had more branded searches than Ray White among Napier property management companies in New Zealand. Property Brokers had about 670 branded searches, while Ray White had 260. Property Brokers made up 54.9% of all Napier property management company searches we track, and Ray White accounted for 21.3%. ## Cite this page Brandwave. "Property Brokers vs Ray White: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/napier/property-management-companies/compare/property-brokers-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/napier/property-management-companies/compare/property-brokers-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.