--- title: "Kuske Eyewear vs OPSM: Which is more popular in New Zealand?" description: "Is Kuske Eyewear or OPSM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/napier/optometrists/compare/kuske-eyewear-vs-opsm" publisher: "Brandwave" --- # Kuske Eyewear vs OPSM: Which is more popular in New Zealand? Is Kuske Eyewear or OPSM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kuske Eyewear and OPSM - **Competitive set**: Napier optometrists - **Market**: New Zealand - **Month measured**: Oct 2026 - **Kuske Eyewear Share of Search**: 0.99% - **OPSM Share of Search**: 17.8% ## Is Kuske Eyewear or OPSM more popular in search? - In October 2026, OPSM had more branded searches than Kuske Eyewear among Napier optometrists in New Zealand. OPSM had about 360 branded searches, while Kuske Eyewear had 20. OPSM made up 17.8% of all Napier optometrist searches we track, and Kuske Eyewear accounted for 0.99%. - OPSM was ahead of Kuske Eyewear in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Kuske Eyewear’s share of searches among Napier optometrists in New Zealand moved from 0.88% to 0.99%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending October 2026, OPSM’s share of searches among Napier optometrists in New Zealand moved from 21.1% to 17.8%, and its estimated monthly branded searches moved from 480 to 360. ## Top Napier optometrists in ChatGPT and Google AI Overviews In three ChatGPT questions, Kuske Eyewear appeared in all three answers. OPSM was mentioned in one out of three: in one of the three ChatGPT answers. Kuske Eyewear was listed before OPSM in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Kuske Eyewear | 1st | 3 of 3 | 3 of 3 | | Herb Maynard Optometrist | 2nd | 2 of 3 | 2 of 3 | | Specsavers | 3rd | 3 of 3 | 3 of 3 | | OPSM | 4th | 1 of 3 | 1 of 3 | | Bennett + Pearson Optometrists | Not ranked | 0 of 3 | 0 of 3 | | Pearson + Hooker Optometrists | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier optometrists - Asked ChatGPT "Which optometrist should I go to in Napier, New Zealand?": 1. Kuske Eyewear, 2. Herb Maynard Optometrist, 3. Specsavers - Asked ChatGPT "What are the best optometrists in Napier, New Zealand?": 1. Herb Maynard Optometrist, 2. Kuske Eyewear, 3. Specsavers, 4. OPSM - Asked ChatGPT "What's the best optometrist in Napier, New Zealand for an eye check?": 1. Kuske Eyewear, 2. Specsavers Not named in any answer: Bennett + Pearson Optometrists and Pearson + Hooker Optometrists. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier optometrists in October 2026? - In October 2026, OPSM lost share of searches among Napier optometrists in New Zealand, from 20.6% to 17.8%. - In October 2026, Kuske Eyewear rose from 6th to 5th among Napier optometrists in New Zealand. ## How has branded search for Kuske Eyewear and OPSM changed in New Zealand over the last 12 months? | Month | Kuske Eyewear estimated searches | Kuske Eyewear Share of Search | Kuske Eyewear rank | OPSM estimated searches | OPSM Share of Search | OPSM rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 0.88% | 5 | 480 | 21.1% | 2 | | Dec 2025 | 20 | 0.97% | 5 | 500 | 24.2% | 2 | | Jan 2026 | 20 | 0.86% | 6 | 530 | 22.7% | 2 | | Feb 2026 | 20 | 0.89% | 6 | 440 | 19.6% | 2 | | Mar 2026 | 20 | 0.89% | 6 | 430 | 19.1% | 2 | | Apr 2026 | 20 | 0.93% | 5 | 430 | 20% | 2 | | May 2026 | 20 | 0.92% | 6 | 370 | 17% | 2 | | Jun 2026 | 20 | 0.87% | 5 | 480 | 20.9% | 2 | | Jul 2026 | 20 | 1% | 6 | 370 | 19.3% | 2 | | Aug 2026 | 20 | 0.89% | 6 | 440 | 19.6% | 2 | | Sep 2026 | 20 | 0.9% | 6 | 460 | 20.6% | 2 | | Oct 2026 | 20 | 0.99% | 5 | 360 | 17.8% | 2 | ## How are Kuske Eyewear’s and OPSM’s branded searches counted? Brandwave collects information about searches that people make online using Kuske Eyewear’s and OPSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kuske Eyewear**: Measured on the search terms “kuske” and “kuske eyewear”, summed into one figure. - **OPSM**: Measured on the search terms “opsm”, “opsm cuba street”, “opsm eye exam”, “opsm lynnmall”, “opsm napier”, “opsm optometrist”, “opsm plaza”, “opsm queen st”, “opsm queensgate”, “opsm southern cross”, “opsm st lukes”, “opsm sunglasses”, “opsm sylvia park”, “opsm the base”, “opsm the palms” and “opsm westcity”, summed into one figure. - [Kuske Eyewear profile](/demand/nz/brands/kuske-eyewear) - [OPSM profile](/demand/nz/brands/opsm) - [All Napier optometrists in New Zealand](/demand/nz/locations/napier/optometrists): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kuske Eyewear or OPSM more popular in search? In October 2026, OPSM had more branded searches than Kuske Eyewear among Napier optometrists in New Zealand. OPSM had about 360 branded searches, while Kuske Eyewear had 20. OPSM made up 17.8% of all Napier optometrist searches we track, and Kuske Eyewear accounted for 0.99%. ## Cite this page Brandwave. "Kuske Eyewear vs OPSM: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/locations/napier/optometrists/compare/kuske-eyewear-vs-opsm This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/napier/optometrists/compare/kuske-eyewear-vs-opsm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.