--- title: "Dunstalls vs Howard & Gannon: Which is more popular in New Zealand?" description: "Is Dunstalls or Howard & Gannon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/napier/funeral-directors/compare/dunstalls-vs-howard-and-gannon" publisher: "Brandwave" --- # Dunstalls vs Howard & Gannon: Which is more popular in New Zealand? Is Dunstalls or Howard & Gannon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dunstalls and Howard & Gannon - **Competitive set**: Napier funeral directors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Dunstalls Share of Search**: 31.8% - **Howard & Gannon Share of Search**: 5.7% ## Is Dunstalls or Howard & Gannon more popular in search? - In October 2026, Dunstalls had more branded searches than Howard & Gannon among Napier funeral directors in New Zealand. Dunstalls had about 280 branded searches, while Howard & Gannon had 50. Dunstalls made up 31.8% of all Napier funeral director searches we track, and Howard & Gannon accounted for 5.7%. - Dunstalls was ahead of Howard & Gannon in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Dunstalls’ share of searches among Napier funeral directors in New Zealand moved from 38.8% to 31.8%, and its estimated monthly branded searches moved from 310 to 280. - Across the 12 months ending October 2026, Howard & Gannon’s share of searches among Napier funeral directors in New Zealand moved from 8.8% to 5.7%, and its estimated monthly branded searches moved from 70 to 50. ## Top Napier funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Dunstalls and Howard & Gannon showed up in all four answers. Dunstalls was listed before Howard & Gannon in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beth Shan | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Dunstalls | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Howard & Gannon | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | ## Every AI answer about Napier funeral directors - Asked ChatGPT "Which funeral director should I hire in Napier, New Zealand?": 1. Beth Shan, 2. Howard & Gannon, 3. Dunstalls - Asked ChatGPT "What are the best funeral directors in Napier, New Zealand?": 1. Beth Shan, 2. Dunstalls, 3. Howard & Gannon - Asked ChatGPT "What's the best funeral director in Napier, New Zealand for a family farewell?": 1. Dunstalls, 2. Beth Shan, 3. Howard & Gannon - Searched Google, AI Overview "funeral home napier": 1. Dunstalls, 2. Beth Shan, 3. Howard & Gannon Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier funeral directors in October 2026? - In October 2026, Howard & Gannon lost share of searches among Napier funeral directors in New Zealand, from 8.6% to 5.7%. - In October 2026, Dunstalls lost share of searches among Napier funeral directors in New Zealand, from 34.6% to 31.8%. ## How has branded search for Dunstalls and Howard & Gannon changed in New Zealand over the last 12 months? | Month | Dunstalls estimated searches | Dunstalls Share of Search | Dunstalls rank | Howard & Gannon estimated searches | Howard & Gannon Share of Search | Howard & Gannon rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 310 | 38.8% | 2 | 70 | 8.8% | 3 | | Dec 2025 | 310 | 42.5% | 2 | 50 | 6.8% | 3 | | Jan 2026 | 410 | 36% | 2 | 70 | 6.1% | 3 | | Feb 2026 | 660 | 57.9% | 1 | 50 | 4.4% | 3 | | Mar 2026 | 440 | 50.6% | 1 | 70 | 8% | 3 | | Apr 2026 | 410 | 46.1% | 2 | 40 | 4.5% | 3 | | May 2026 | 420 | 46.2% | 2 | 50 | 5.5% | 3 | | Jun 2026 | 370 | 52.9% | 1 | 40 | 5.7% | 3 | | Jul 2026 | 470 | 49% | 1 | 50 | 5.2% | 3 | | Aug 2026 | 490 | 51.6% | 1 | 90 | 9.5% | 3 | | Sep 2026 | 280 | 34.6% | 2 | 70 | 8.6% | 3 | | Oct 2026 | 280 | 31.8% | 2 | 50 | 5.7% | 3 | ## How are Dunstalls’ and Howard & Gannon’s branded searches counted? Brandwave collects information about searches that people make online using Dunstalls’ and Howard & Gannon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dunstalls**: Measured on the search terms “dunstall's funeral services”, “dunstall’s funeral services”, “dunstalls”, “dunstalls funeral”, “dunstalls funeral directors”, “dunstalls funeral home” and “dunstalls funeral services”, summed into one figure. - **Howard & Gannon**: Measured on the search term “howard and gannon”. - [Dunstalls profile](/demand/nz/brands/dunstalls) - [Howard & Gannon profile](/demand/nz/brands/howard-and-gannon) - [All Napier funeral directors in New Zealand](/demand/nz/locations/napier/funeral-directors): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dunstalls or Howard & Gannon more popular in search? In October 2026, Dunstalls had more branded searches than Howard & Gannon among Napier funeral directors in New Zealand. Dunstalls had about 280 branded searches, while Howard & Gannon had 50. Dunstalls made up 31.8% of all Napier funeral director searches we track, and Howard & Gannon accounted for 5.7%. ## Cite this page Brandwave. "Dunstalls vs Howard & Gannon: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/locations/napier/funeral-directors/compare/dunstalls-vs-howard-and-gannon This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/napier/funeral-directors/compare/dunstalls-vs-howard-and-gannon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.