--- title: "Beth Shan vs Dunstalls: Which is more popular in New Zealand?" description: "Is Beth Shan or Dunstalls more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/napier/funeral-directors/compare/beth-shan-vs-dunstalls" publisher: "Brandwave" --- # Beth Shan vs Dunstalls: Which is more popular in New Zealand? Is Beth Shan or Dunstalls more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beth Shan and Dunstalls - **Competitive set**: Napier funeral directors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Beth Shan Share of Search**: 62.5% - **Dunstalls Share of Search**: 31.8% ## Is Beth Shan or Dunstalls more popular in search? - In October 2026, Beth Shan had more branded searches than Dunstalls among Napier funeral directors in New Zealand. Beth Shan had about 550 branded searches, while Dunstalls had 280. Beth Shan made up 62.5% of all Napier funeral director searches we track, and Dunstalls accounted for 31.8%. - The lead changed hands 4 times in the 12 months ending October 2026: Dunstalls took it in February 2026, Beth Shan took it in April 2026, Dunstalls took it in June 2026, Beth Shan took it in September 2026. - Across the 12 months ending October 2026, Beth Shan’s share of searches among Napier funeral directors in New Zealand moved from 52.5% to 62.5%, and its estimated monthly branded searches moved from 420 to 550. - Across the 12 months ending October 2026, Dunstalls’ share of searches among Napier funeral directors in New Zealand moved from 38.8% to 31.8%, and its estimated monthly branded searches moved from 310 to 280. ## Top Napier funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Beth Shan and Dunstalls showed up in all four answers. Beth Shan was listed before Dunstalls in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beth Shan | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Dunstalls | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Howard & Gannon | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | ## Every AI answer about Napier funeral directors - Asked ChatGPT "Which funeral director should I hire in Napier, New Zealand?": 1. Beth Shan, 2. Howard & Gannon, 3. Dunstalls - Asked ChatGPT "What are the best funeral directors in Napier, New Zealand?": 1. Beth Shan, 2. Dunstalls, 3. Howard & Gannon - Asked ChatGPT "What's the best funeral director in Napier, New Zealand for a family farewell?": 1. Dunstalls, 2. Beth Shan, 3. Howard & Gannon - Searched Google, AI Overview "funeral home napier": 1. Dunstalls, 2. Beth Shan, 3. Howard & Gannon Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier funeral directors in October 2026? - In October 2026, Beth Shan gained share of searches among Napier funeral directors in New Zealand, from 56.8% to 62.5%. - In October 2026, Dunstalls lost share of searches among Napier funeral directors in New Zealand, from 34.6% to 31.8%. ## How has branded search for Beth Shan and Dunstalls changed in New Zealand over the last 12 months? | Month | Beth Shan estimated searches | Beth Shan Share of Search | Beth Shan rank | Dunstalls estimated searches | Dunstalls Share of Search | Dunstalls rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 420 | 52.5% | 1 | 310 | 38.8% | 2 | | Dec 2025 | 370 | 50.7% | 1 | 310 | 42.5% | 2 | | Jan 2026 | 660 | 57.9% | 1 | 410 | 36% | 2 | | Feb 2026 | 430 | 37.7% | 2 | 660 | 57.9% | 1 | | Mar 2026 | 360 | 41.4% | 2 | 440 | 50.6% | 1 | | Apr 2026 | 440 | 49.4% | 1 | 410 | 46.1% | 2 | | May 2026 | 440 | 48.4% | 1 | 420 | 46.2% | 2 | | Jun 2026 | 290 | 41.4% | 2 | 370 | 52.9% | 1 | | Jul 2026 | 440 | 45.8% | 2 | 470 | 49% | 1 | | Aug 2026 | 370 | 38.9% | 2 | 490 | 51.6% | 1 | | Sep 2026 | 460 | 56.8% | 1 | 280 | 34.6% | 2 | | Oct 2026 | 550 | 62.5% | 1 | 280 | 31.8% | 2 | ## How are Beth Shan’s and Dunstalls’ branded searches counted? Brandwave collects information about searches that people make online using Beth Shan’s and Dunstalls’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beth Shan**: Measured on the search terms “beth shan”, “beth shan funeral”, “beth-shan” and “bethshan”, summed into one figure. - **Dunstalls**: Measured on the search terms “dunstall's funeral services”, “dunstall’s funeral services”, “dunstalls”, “dunstalls funeral”, “dunstalls funeral directors”, “dunstalls funeral home” and “dunstalls funeral services”, summed into one figure. - [Beth Shan profile](/demand/nz/brands/beth-shan) - [Dunstalls profile](/demand/nz/brands/dunstalls) - [All Napier funeral directors in New Zealand](/demand/nz/locations/napier/funeral-directors): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beth Shan or Dunstalls more popular in search? In October 2026, Beth Shan had more branded searches than Dunstalls among Napier funeral directors in New Zealand. Beth Shan had about 550 branded searches, while Dunstalls had 280. Beth Shan made up 62.5% of all Napier funeral director searches we track, and Dunstalls accounted for 31.8%. ## Cite this page Brandwave. "Beth Shan vs Dunstalls: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/locations/napier/funeral-directors/compare/beth-shan-vs-dunstalls This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/napier/funeral-directors/compare/beth-shan-vs-dunstalls. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.