--- title: "Napier digital marketing agencies in New Zealand: Which brands are most popular in search?" description: "Compare Napier digital marketing agencies using branded searches made in Napier. Share of Search among Idyllic and MRD Web + Digital Marketing, the napier digital marketing agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/napier/digital-marketing-agencies" publisher: "Brandwave" --- # Napier digital marketing agencies in New Zealand: Which brands are most popular in search? Compare Napier digital marketing agencies using branded searches made in Napier. Share of Search among Idyllic and MRD Web + Digital Marketing, the napier digital marketing agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Napier digital marketing agencies - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Aug 2026 - **Highest Share of Search**: Idyllic, 60% ## Which brand is most popular in search among napier digital marketing agencies in New Zealand? - In August 2026, Idyllic was the most searched among napier digital marketing agencies in New Zealand, with an estimated 30 branded searches and 60% estimated Share of Search within this set. - MRD Web + Digital Marketing is in 2nd place, 20 percentage points behind at 40% Share of Search. - Across the 11 months ending August 2026, Idyllic’s estimated Share of Search among napier digital marketing agencies in New Zealand increased from 40% to 60%. - Across the 11 months ending August 2026, MRD Web + Digital Marketing’s estimated Share of Search among napier digital marketing agencies in New Zealand decreased from 60% to 40%. - Across the 11 months ending August 2026, Idyllic’s estimated Share of Search among napier digital marketing agencies in New Zealand peaked at 60% in April 2026 and was lowest at 33.3% in December 2025. - Across the 11 months ending August 2026, MRD Web + Digital Marketing’s estimated Share of Search among napier digital marketing agencies in New Zealand peaked at 66.7% in December 2025 and was lowest at 40% in April 2026. - Across the 11 months ending August 2026, Idyllic rose from 2nd to 1st among napier digital marketing agencies in New Zealand. - Across the 11 months ending August 2026, MRD Web + Digital Marketing fell from 1st to 2nd among napier digital marketing agencies in New Zealand. ## Compare search popularity between leading brands - [Idyllic vs MRD Web + Digital Marketing: compare search popularity](/demand/nz/compare/idyllic-vs-mrd-web-digital-marketing): 60% against 40% Share of Search. ## How did search popularity change for New Zealand napier digital marketing agencies in August 2026? - Estimated monthly branded searches for Idyllic in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026. - Estimated monthly branded searches for MRD Web + Digital Marketing in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Idyllic | 60% | 30 | 0.0% | Idyllic | | 2 | MRD Web + Digital Marketing | 40% | 20 | 0.0% | MRD Web + Digital Marketing | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MRD Web + Digital Marketing | 30 | 60% | 1 | | Oct 2025 | Idyllic | 20 | 40% | 2 | | Nov 2025 | Idyllic | 20 | 50% | 1 | | Nov 2025 | MRD Web + Digital Marketing | 20 | 50% | 2 | | Dec 2025 | MRD Web + Digital Marketing | 20 | 66.7% | 1 | | Dec 2025 | Idyllic | 10 | 33.3% | 2 | | Jan 2026 | MRD Web + Digital Marketing | 30 | 60% | 1 | | Jan 2026 | Idyllic | 20 | 40% | 2 | | Feb 2026 | Idyllic | 20 | 50% | 1 | | Feb 2026 | MRD Web + Digital Marketing | 20 | 50% | 2 | | Mar 2026 | Idyllic | 20 | 50% | 1 | | Mar 2026 | MRD Web + Digital Marketing | 20 | 50% | 2 | | Apr 2026 | Idyllic | 30 | 60% | 1 | | Apr 2026 | MRD Web + Digital Marketing | 20 | 40% | 2 | | May 2026 | Idyllic | 30 | 60% | 1 | | May 2026 | MRD Web + Digital Marketing | 20 | 40% | 2 | | Jun 2026 | Idyllic | 30 | 60% | 1 | | Jun 2026 | MRD Web + Digital Marketing | 20 | 40% | 2 | | Jul 2026 | Idyllic | 30 | 60% | 1 | | Jul 2026 | MRD Web + Digital Marketing | 20 | 40% | 2 | | Aug 2026 | Idyllic | 30 | 60% | 1 | | Aug 2026 | MRD Web + Digital Marketing | 20 | 40% | 2 | | Sep 2026 | Idyllic | — | — | — | | Sep 2026 | MRD Web + Digital Marketing | — | — | — | ## What is being compared - **Idyllic**: Measured on the search terms “idyllic agency”, “idyllic design”, “idyllic marketing”, “idyllic new plymouth” and “idyllic nz”, summed into one figure. - **MRD Web + Digital Marketing**: Measured on the search terms “mrd napier” and “mrd web”, summed into one figure. - [Idyllic](/demand/nz/brands/idyllic) - [MRD Web + Digital Marketing](/demand/nz/brands/mrd-web-digital-marketing) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among napier digital marketing agencies in New Zealand? In August 2026, Idyllic was the most searched among napier digital marketing agencies in New Zealand, with an estimated 30 branded searches and 60% estimated Share of Search within this set. ## Cite this page Brandwave. "Napier digital marketing agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/napier/digital-marketing-agencies This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/napier/digital-marketing-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.