--- title: "Harcourts vs Ray White: Which is searched more in New Zealand?" description: "Is Harcourts or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Masterton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/masterton/real-estate-agencies/compare/harcourts-vs-ray-white" publisher: "Brandwave" --- # Harcourts vs Ray White: Which is searched more in New Zealand? Is Harcourts or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Masterton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harcourts and Ray White - **Competitive set**: Masterton real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Harcourts Share of Search**: 10% - **Ray White Share of Search**: 46.4% ## Is Harcourts or Ray White more popular in search? - In September 2026, Ray White had more branded searches than Harcourts among Masterton real estate agencies in New Zealand. Ray White had about 650 branded searches, while Harcourts had 140. Ray White made up 46.4% of all Masterton real estate agency searches we track, and Harcourts accounted for 10%. - Ray White was ahead of Harcourts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Harcourts’ share of searches among Masterton real estate agencies in New Zealand moved from 12.5% to 10%, and its estimated monthly branded searches moved from 170 to 140. - Across the 12 months ending September 2026, Ray White’s share of searches among Masterton real estate agencies in New Zealand moved from 44.9% to 46.4%, and its estimated monthly branded searches moved from 610 to 650. ## Top Masterton real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, both Harcourts and Ray White showed up in all three answers. Ray White was listed before Harcourts in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Ray White | 1st | 3 of 3 | 3 of 3 | | Tremains | 2nd | 3 of 3 | 3 of 3 | | Harcourts | 3rd | 3 of 3 | 3 of 3 | | Saywell & Co | 4th | 1 of 3 | 1 of 3 | | Property Brokers | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Masterton real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Masterton, New Zealand?": 1. Ray White, 2. Tremains, 3. Harcourts - Asked ChatGPT "What are the best real estate agencies in Masterton, New Zealand?": 1. Ray White, 2. Tremains, 3. Harcourts, 4. Saywell & Co - Asked ChatGPT "What's the best real estate agency in Masterton, New Zealand for a house sale?": 1. Ray White, 2. Tremains, 3. Harcourts Not named in any answer: Property Brokers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Masterton real estate agencies in September 2026? - In September 2026, Ray White gained share of searches among Masterton real estate agencies in New Zealand, from 43.5% to 46.4%. - In September 2026, Harcourts lost share of searches among Masterton real estate agencies in New Zealand, from 12.3% to 10%. ## Month by month | Month | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 12.5% | 4 | 610 | 44.9% | 1 | | Nov 2025 | 260 | 16.9% | 4 | 560 | 36.4% | 1 | | Dec 2025 | 170 | 14.4% | 4 | 480 | 40.7% | 1 | | Jan 2026 | 170 | 14% | 4 | 450 | 37.2% | 1 | | Feb 2026 | 170 | 11.2% | 5 | 560 | 36.8% | 1 | | Mar 2026 | 210 | 13.9% | 4 | 530 | 35.1% | 1 | | Apr 2026 | 170 | 14.3% | 4 | 490 | 41.2% | 1 | | May 2026 | 210 | 15.4% | 4 | 560 | 41.2% | 1 | | Jun 2026 | 260 | 19.8% | 3 | 500 | 38.2% | 1 | | Jul 2026 | 140 | 11.4% | 4 | 490 | 39.8% | 1 | | Aug 2026 | 170 | 12.3% | 4 | 600 | 43.5% | 1 | | Sep 2026 | 140 | 10% | 4 | 650 | 46.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Harcourts’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harcourts**: Measured on the search term “harcourts masterton”. - **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white masterton”, “ray white rentals”, “ray white whangarei”, “raywhite”, “raywhite rentals” and “rwwhangarei”, summed into one figure. - [Harcourts profile](/demand/nz/brands/harcourts) - [Ray White profile](/demand/nz/brands/ray-white) - [All Masterton real estate agencies in New Zealand](/demand/nz/locations/masterton/real-estate-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harcourts or Ray White more popular in search? In September 2026, Ray White had more branded searches than Harcourts among Masterton real estate agencies in New Zealand. Ray White had about 650 branded searches, while Harcourts had 140. Ray White made up 46.4% of all Masterton real estate agency searches we track, and Harcourts accounted for 10%. ## Cite this page Brandwave. "Harcourts vs Ray White: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/masterton/real-estate-agencies/compare/harcourts-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/masterton/real-estate-agencies/compare/harcourts-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.