---
title: "Masterton real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Masterton real estate agencies using branded searches made in Masterton. Share of Search among Ray White, Property Brokers, Tremains and Saywell & Co, the masterton real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/masterton/real-estate-agencies"
publisher: "Brandwave"
---

# Masterton real estate agencies in New Zealand: Which brands are most popular in search?

Compare Masterton real estate agencies using branded searches made in Masterton. Share of Search among Ray White, Property Brokers, Tremains and Saywell & Co, the masterton real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Masterton real estate agencies
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ray White, 50.3%

## Which brand is most popular in search among masterton real estate agencies in New Zealand?

- In August 2026, Ray White was the most searched among masterton real estate agencies in New Zealand, with an estimated 720 branded searches and 50.3% estimated Share of Search within this set.
- Property Brokers is in 2nd place, 25.2 percentage points behind at 25.2% Share of Search.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among masterton real estate agencies in New Zealand decreased from 52.6% to 50.3%.
- Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among masterton real estate agencies in New Zealand decreased from 26.3% to 25.2%.
- Across the 11 months ending August 2026, Tremains’ estimated Share of Search among masterton real estate agencies in New Zealand decreased from 21.2% to 16.8%.
- Across the 11 months ending August 2026, Saywell & Co’s estimated Share of Search among masterton real estate agencies in New Zealand increased from 0% to 7.7%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among masterton real estate agencies in New Zealand peaked at 52.6% in October 2025 and was lowest at 42% in March 2026.
- Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among masterton real estate agencies in New Zealand peaked at 32% in July 2026 and was lowest at 25% in May 2026.
- Across the 11 months ending August 2026, Tremains’ estimated Share of Search among masterton real estate agencies in New Zealand peaked at 23.6% in January 2026 and was lowest at 15.2% in April 2026.
- Across the 11 months ending August 2026, Saywell & Co’s estimated Share of Search among masterton real estate agencies in New Zealand peaked at 11.7% in February 2026 and was lowest at 0% in October 2025.

## Compare search popularity between leading brands

- [Ray White vs Property Brokers: compare search popularity](/demand/nz/compare/property-brokers-vs-ray-white): 50.3% against 25.2% Share of Search.
- [Ray White vs Tremains: compare search popularity](/demand/nz/compare/ray-white-vs-tremains-real-estate): 50.3% against 16.8% Share of Search.
- [Ray White vs Saywell & Co: compare search popularity](/demand/nz/compare/ray-white-vs-saywell-co): 50.3% against 7.7% Share of Search.
- [Property Brokers vs Tremains: compare search popularity](/demand/nz/compare/property-brokers-vs-tremains-real-estate): 25.2% against 16.8% Share of Search.
- [Property Brokers vs Saywell & Co: compare search popularity](/demand/nz/compare/property-brokers-vs-saywell-co): 25.2% against 7.7% Share of Search.
- [Tremains vs Saywell & Co: compare search popularity](/demand/nz/compare/saywell-co-vs-tremains-real-estate): 16.8% against 7.7% Share of Search.

## How did search popularity change for New Zealand masterton real estate agencies in August 2026?

- In August 2026, Ray White gained estimated Share of Search among masterton real estate agencies in New Zealand, from 47.2% to 50.3%.
- In August 2026, Saywell & Co gained estimated Share of Search among masterton real estate agencies in New Zealand, from 4.8% to 7.7%.
- In August 2026, Tremains gained estimated Share of Search among masterton real estate agencies in New Zealand, from 16% to 16.8%.
- In August 2026, Property Brokers lost estimated Share of Search among masterton real estate agencies in New Zealand, from 32% to 25.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ray White | 50.3% | 720 | +22.0% | Ray White New Zealand |
| 2 | Property Brokers | 25.2% | 360 | -10.0% | Property Brokers |
| 3 | Tremains | 16.8% | 240 | +20.0% | Tremains Real Estate |
| 4 | Saywell & Co | 7.7% | 110 | +83.3% | Saywell & Co |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ray White | 720 | 52.6% | 1 |
| Oct 2025 | Property Brokers | 360 | 26.3% | 2 |
| Oct 2025 | Tremains | 290 | 21.2% | 3 |
| Oct 2025 | Saywell & Co | 0 | 0% | 4 |
| Nov 2025 | Ray White | 690 | 46.6% | 1 |
| Nov 2025 | Property Brokers | 460 | 31.1% | 2 |
| Nov 2025 | Tremains | 330 | 22.3% | 3 |
| Nov 2025 | Saywell & Co | 0 | 0% | 4 |
| Dec 2025 | Ray White | 560 | 47.5% | 1 |
| Dec 2025 | Property Brokers | 360 | 30.5% | 2 |
| Dec 2025 | Tremains | 260 | 22% | 3 |
| Dec 2025 | Saywell & Co | 0 | 0% | 4 |
| Jan 2026 | Ray White | 560 | 45.5% | 1 |
| Jan 2026 | Property Brokers | 370 | 30.1% | 2 |
| Jan 2026 | Tremains | 290 | 23.6% | 3 |
| Jan 2026 | Saywell & Co | 10 | 0.81% | 4 |
| Feb 2026 | Ray White | 670 | 43.5% | 1 |
| Feb 2026 | Property Brokers | 450 | 29.2% | 2 |
| Feb 2026 | Tremains | 240 | 15.6% | 3 |
| Feb 2026 | Saywell & Co | 180 | 11.7% | 4 |
| Mar 2026 | Ray White | 630 | 42% | 1 |
| Mar 2026 | Property Brokers | 460 | 30.7% | 2 |
| Mar 2026 | Tremains | 280 | 18.7% | 3 |
| Mar 2026 | Saywell & Co | 130 | 8.7% | 4 |
| Apr 2026 | Ray White | 630 | 50.4% | 1 |
| Apr 2026 | Property Brokers | 350 | 28% | 2 |
| Apr 2026 | Tremains | 190 | 15.2% | 3 |
| Apr 2026 | Saywell & Co | 80 | 6.4% | 4 |
| May 2026 | Ray White | 670 | 50.8% | 1 |
| May 2026 | Property Brokers | 330 | 25% | 2 |
| May 2026 | Tremains | 230 | 17.4% | 3 |
| May 2026 | Saywell & Co | 90 | 6.8% | 4 |
| Jun 2026 | Ray White | 590 | 48.8% | 1 |
| Jun 2026 | Property Brokers | 340 | 28.1% | 2 |
| Jun 2026 | Tremains | 210 | 17.4% | 3 |
| Jun 2026 | Saywell & Co | 70 | 5.8% | 4 |
| Jul 2026 | Ray White | 590 | 47.2% | 1 |
| Jul 2026 | Property Brokers | 400 | 32% | 2 |
| Jul 2026 | Tremains | 200 | 16% | 3 |
| Jul 2026 | Saywell & Co | 60 | 4.8% | 4 |
| Aug 2026 | Ray White | 720 | 50.3% | 1 |
| Aug 2026 | Property Brokers | 360 | 25.2% | 2 |
| Aug 2026 | Tremains | 240 | 16.8% | 3 |
| Aug 2026 | Saywell & Co | 110 | 7.7% | 4 |
| Sep 2026 | Property Brokers | — | — | — |
| Sep 2026 | Ray White | — | — | — |
| Sep 2026 | Saywell & Co | — | — | — |
| Sep 2026 | Tremains | — | — | — |

## What is being compared

- **Property Brokers**: Measured on the search terms “property brokers”, “property brokers ashburton”, “property brokers co nz”, “property brokers hastings”, “property brokers hastings nz”, “property brokers hastings rentals”, “property brokers kapiti”, “property brokers kapiti coast”, “property brokers listings”, “property brokers masterton”, “property brokers napier”, “property brokers new zealand”, “property brokers nz”, “property brokers paraparaumu”, “property brokers property management”, “property brokers queenstown”, “property brokers real estate”, “property brokers real estate ashburton”, “property brokers rentals”, “property brokers rentals hastings”, “property brokers timaru”, “property brokers timaru rentals”, “property brokers wanganui”, “property brokers whakatane”, “property brokers whanganui”, “propertybrokers”, “propertybrokers co nz”, “propertybrokers co nz hastings”, “propertybrokers.co.nz” and “propertybrokers.co.nz hastings”, summed into one figure.
- **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure.
- **Saywell & Co**: Measured on the search terms “saywell & co”, “saywell and co” and “saywell and co masterton”, summed into one figure.
- **Tremains**: Measured on the search terms “tremains”, “tremains co nz”, “tremains hastings”, “tremains masterton”, “tremains nz”, “tremains property management”, “tremains real estate”, “tremains real estate hastings”, “tremains real estate taupo”, “tremains realestate”, “tremains rentals”, “tremains taupo” and “tremains.co.nz”, summed into one figure.

- [Property Brokers](/demand/nz/brands/property-brokers)
- [Ray White](/demand/nz/brands/ray-white)
- [Saywell & Co](/demand/nz/brands/saywell-co)
- [Tremains](/demand/nz/brands/tremains-real-estate)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among masterton real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among masterton real estate agencies in New Zealand, with an estimated 720 branded searches and 50.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Masterton real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/masterton/real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/masterton/real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.