--- title: "Masterton law firms in New Zealand: Which brands are most popular in search?" description: "Compare Masterton law firms using branded searches made in Masterton. Share of Search among Gawith Burridge, WCM Legal and Batt Law, the masterton law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/masterton/law-firms" publisher: "Brandwave" --- # Masterton law firms in New Zealand: Which brands are most popular in search? Compare Masterton law firms using branded searches made in Masterton. Share of Search among Gawith Burridge, WCM Legal and Batt Law, the masterton law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Masterton law firms - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Gawith Burridge, 57.1% ## Which brand is most popular in search among masterton law firms in New Zealand? - In August 2026, Gawith Burridge was the most searched among masterton law firms in New Zealand, with an estimated 160 branded searches and 57.1% estimated Share of Search within this set. - WCM Legal is in 2nd place, 28.6 percentage points behind at 28.6% Share of Search. - Across the 11 months ending August 2026, Gawith Burridge’s estimated Share of Search among masterton law firms in New Zealand decreased from 70.8% to 57.1%. - Across the 11 months ending August 2026, WCM Legal’s estimated Share of Search among masterton law firms in New Zealand increased from 16.7% to 28.6%. - Across the 11 months ending August 2026, Batt Law’s estimated Share of Search among masterton law firms in New Zealand increased from 12.5% to 14.3%. - Across the 11 months ending August 2026, Gawith Burridge’s estimated Share of Search among masterton law firms in New Zealand peaked at 74.1% in April 2026 and was lowest at 57.1% in August 2026. - Across the 11 months ending August 2026, WCM Legal’s estimated Share of Search among masterton law firms in New Zealand peaked at 28.6% in August 2026 and was lowest at 13% in May 2026. - Across the 11 months ending August 2026, Batt Law’s estimated Share of Search among masterton law firms in New Zealand peaked at 23.8% in December 2025 and was lowest at 11.1% in April 2026. ## Compare search popularity between leading brands - [Gawith Burridge vs WCM Legal: compare search popularity](/demand/nz/compare/gawith-burridge-vs-wcm-legal): 57.1% against 28.6% Share of Search. - [Gawith Burridge vs Batt Law: compare search popularity](/demand/nz/compare/batt-law-vs-gawith-burridge): 57.1% against 14.3% Share of Search. - [WCM Legal vs Batt Law: compare search popularity](/demand/nz/compare/batt-law-vs-wcm-legal): 28.6% against 14.3% Share of Search. ## How did search popularity change for New Zealand masterton law firms in August 2026? - In August 2026, WCM Legal gained estimated Share of Search among masterton law firms in New Zealand, from 17.4% to 28.6%. - In August 2026, Batt Law gained estimated Share of Search among masterton law firms in New Zealand, from 13% to 14.3%. - In August 2026, Gawith Burridge lost estimated Share of Search among masterton law firms in New Zealand, from 69.6% to 57.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Gawith Burridge | 57.1% | 160 | 0.0% | Gawith Burridge | | 2 | WCM Legal | 28.6% | 80 | +100.0% | WCM Legal | | 3 | Batt Law | 14.3% | 40 | +33.3% | Batt Law | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gawith Burridge | 170 | 70.8% | 1 | | Oct 2025 | WCM Legal | 40 | 16.7% | 2 | | Oct 2025 | Batt Law | 30 | 12.5% | 3 | | Nov 2025 | Gawith Burridge | 210 | 70% | 1 | | Nov 2025 | Batt Law | 50 | 16.7% | 2 | | Nov 2025 | WCM Legal | 40 | 13.3% | 3 | | Dec 2025 | Gawith Burridge | 130 | 61.9% | 1 | | Dec 2025 | Batt Law | 50 | 23.8% | 2 | | Dec 2025 | WCM Legal | 30 | 14.3% | 3 | | Jan 2026 | Gawith Burridge | 160 | 61.5% | 1 | | Jan 2026 | Batt Law | 50 | 19.2% | 2 | | Jan 2026 | WCM Legal | 50 | 19.2% | 3 | | Feb 2026 | Gawith Burridge | 170 | 68% | 1 | | Feb 2026 | Batt Law | 40 | 16% | 2 | | Feb 2026 | WCM Legal | 40 | 16% | 3 | | Mar 2026 | Gawith Burridge | 180 | 69.2% | 1 | | Mar 2026 | Batt Law | 40 | 15.4% | 2 | | Mar 2026 | WCM Legal | 40 | 15.4% | 3 | | Apr 2026 | Gawith Burridge | 200 | 74.1% | 1 | | Apr 2026 | WCM Legal | 40 | 14.8% | 2 | | Apr 2026 | Batt Law | 30 | 11.1% | 3 | | May 2026 | Gawith Burridge | 160 | 69.6% | 1 | | May 2026 | Batt Law | 40 | 17.4% | 2 | | May 2026 | WCM Legal | 30 | 13% | 3 | | Jun 2026 | Gawith Burridge | 160 | 66.7% | 1 | | Jun 2026 | Batt Law | 40 | 16.7% | 2 | | Jun 2026 | WCM Legal | 40 | 16.7% | 3 | | Jul 2026 | Gawith Burridge | 160 | 69.6% | 1 | | Jul 2026 | WCM Legal | 40 | 17.4% | 2 | | Jul 2026 | Batt Law | 30 | 13% | 3 | | Aug 2026 | Gawith Burridge | 160 | 57.1% | 1 | | Aug 2026 | WCM Legal | 80 | 28.6% | 2 | | Aug 2026 | Batt Law | 40 | 14.3% | 3 | | Sep 2026 | Batt Law | — | — | — | | Sep 2026 | Gawith Burridge | — | — | — | | Sep 2026 | WCM Legal | — | — | — | ## What is being compared - **Batt Law**: Measured on the search terms “batt law”, “batt law masterton” and “battlaw”, summed into one figure. - **Gawith Burridge**: Measured on the search terms “gawith burridge”, “gawith burridge law”, “gawith burridge masterton” and “gawith burridge solicitors”, summed into one figure. - **WCM Legal**: Measured on the search terms “wcm legal” and “wcm legal masterton”, summed into one figure. - [Batt Law](/demand/nz/brands/batt-law) - [Gawith Burridge](/demand/nz/brands/gawith-burridge) - [WCM Legal](/demand/nz/brands/wcm-legal) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among masterton law firms in New Zealand? In August 2026, Gawith Burridge was the most searched among masterton law firms in New Zealand, with an estimated 160 branded searches and 57.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Masterton law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/masterton/law-firms This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/masterton/law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.