--- title: "Masterton funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare Masterton funeral directors using branded searches made in Masterton. Share of Search among Rosewood Funerals and Gary Pickering Funerals, the masterton funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/masterton/funeral-directors" publisher: "Brandwave" --- # Masterton funeral directors in New Zealand: Which brands are most popular in search? Compare Masterton funeral directors using branded searches made in Masterton. Share of Search among Rosewood Funerals and Gary Pickering Funerals, the masterton funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Masterton funeral directors - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Aug 2026 - **Highest Share of Search**: Rosewood Funerals, 83.3% ## Which brand is most popular in search among masterton funeral directors in New Zealand? - In August 2026, Rosewood Funerals was the most searched among masterton funeral directors in New Zealand, with an estimated 300 branded searches and 83.3% estimated Share of Search within this set. - Gary Pickering Funerals is in 2nd place, 66.7 percentage points behind at 16.7% Share of Search. - Across the 11 months ending August 2026, Rosewood Funerals’ estimated Share of Search among masterton funeral directors in New Zealand increased from 57.9% to 83.3%. - Across the 11 months ending August 2026, Gary Pickering Funerals’ estimated Share of Search among masterton funeral directors in New Zealand decreased from 42.1% to 16.7%. - Across the 11 months ending August 2026, Rosewood Funerals’ estimated Share of Search among masterton funeral directors in New Zealand peaked at 83.3% in August 2026 and was lowest at 44.4% in December 2025. - Across the 11 months ending August 2026, Gary Pickering Funerals’ estimated Share of Search among masterton funeral directors in New Zealand peaked at 55.6% in December 2025 and was lowest at 16.7% in August 2026. ## Compare search popularity between leading brands - [Rosewood Funerals vs Gary Pickering Funerals: compare search popularity](/demand/nz/compare/gary-pickering-funerals-vs-rosewood-funerals): 83.3% against 16.7% Share of Search. ## How did search popularity change for New Zealand masterton funeral directors in August 2026? - In August 2026, Rosewood Funerals gained estimated Share of Search among masterton funeral directors in New Zealand, from 75.7% to 83.3%. - In August 2026, Gary Pickering Funerals lost estimated Share of Search among masterton funeral directors in New Zealand, from 24.3% to 16.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Rosewood Funerals | 83.3% | 300 | +7.1% | Rosewood Funerals | | 2 | Gary Pickering Funerals | 16.7% | 60 | -33.3% | Gary Pickering Funerals | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rosewood Funerals | 110 | 57.9% | 1 | | Oct 2025 | Gary Pickering Funerals | 80 | 42.1% | 2 | | Nov 2025 | Rosewood Funerals | 220 | 81.5% | 1 | | Nov 2025 | Gary Pickering Funerals | 50 | 18.5% | 2 | | Dec 2025 | Gary Pickering Funerals | 100 | 55.6% | 1 | | Dec 2025 | Rosewood Funerals | 80 | 44.4% | 2 | | Jan 2026 | Rosewood Funerals | 230 | 69.7% | 1 | | Jan 2026 | Gary Pickering Funerals | 100 | 30.3% | 2 | | Feb 2026 | Rosewood Funerals | 120 | 57.1% | 1 | | Feb 2026 | Gary Pickering Funerals | 90 | 42.9% | 2 | | Mar 2026 | Rosewood Funerals | 240 | 75% | 1 | | Mar 2026 | Gary Pickering Funerals | 80 | 25% | 2 | | Apr 2026 | Rosewood Funerals | 370 | 78.7% | 1 | | Apr 2026 | Gary Pickering Funerals | 100 | 21.3% | 2 | | May 2026 | Rosewood Funerals | 330 | 78.6% | 1 | | May 2026 | Gary Pickering Funerals | 90 | 21.4% | 2 | | Jun 2026 | Rosewood Funerals | 200 | 71.4% | 1 | | Jun 2026 | Gary Pickering Funerals | 80 | 28.6% | 2 | | Jul 2026 | Rosewood Funerals | 280 | 75.7% | 1 | | Jul 2026 | Gary Pickering Funerals | 90 | 24.3% | 2 | | Aug 2026 | Rosewood Funerals | 300 | 83.3% | 1 | | Aug 2026 | Gary Pickering Funerals | 60 | 16.7% | 2 | | Sep 2026 | Gary Pickering Funerals | — | — | — | | Sep 2026 | Rosewood Funerals | — | — | — | ## What is being compared - **Gary Pickering Funerals**: Measured on the search terms “gary pickering funerals” and “gary pickering funerals masterton”, summed into one figure. - **Rosewood Funerals**: Measured on the search terms “rosewood funerals” and “rosewood funerals masterton”, summed into one figure. - [Gary Pickering Funerals](/demand/nz/brands/gary-pickering-funerals) - [Rosewood Funerals](/demand/nz/brands/rosewood-funerals) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among masterton funeral directors in New Zealand? In August 2026, Rosewood Funerals was the most searched among masterton funeral directors in New Zealand, with an estimated 300 branded searches and 83.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Masterton funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/masterton/funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/masterton/funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.