--- title: "Masterton accounting firms in New Zealand: Which brands are most popular in search?" description: "Compare Masterton accounting firms using branded searches made in Masterton. Share of Search among Sellar & Sellar, DPA and Osborne Group, the masterton accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/masterton/accounting-firms" publisher: "Brandwave" --- # Masterton accounting firms in New Zealand: Which brands are most popular in search? Compare Masterton accounting firms using branded searches made in Masterton. Share of Search among Sellar & Sellar, DPA and Osborne Group, the masterton accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Masterton accounting firms - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Sellar & Sellar, 50% ## Which brand is most popular in search among masterton accounting firms in New Zealand? - In August 2026, Sellar & Sellar was the most searched among masterton accounting firms in New Zealand, with an estimated 60 branded searches and 50% estimated Share of Search within this set. - DPA is in 2nd place, 25 percentage points behind at 25% Share of Search. - Across the 11 months ending August 2026, Sellar & Sellar’s estimated Share of Search among masterton accounting firms in New Zealand increased from 30% to 50%. - Across the 11 months ending August 2026, DPA’s estimated Share of Search among masterton accounting firms in New Zealand decreased from 30% to 25%. - Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand decreased from 40% to 25%. - Across the 11 months ending August 2026, Sellar & Sellar’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 53.8% in April 2026 and was lowest at 30% in October 2025. - Across the 11 months ending August 2026, DPA’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 46.2% in February 2026 and was lowest at 23.1% in January 2026. - Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 40% in October 2025 and was lowest at 15.4% in February 2026. - Across the 11 months ending August 2026, Sellar & Sellar rose from 3rd to 1st among masterton accounting firms in New Zealand. - Across the 11 months ending August 2026, Osborne Group fell from 1st to 3rd among masterton accounting firms in New Zealand. ## Compare search popularity between leading brands - [Sellar & Sellar vs DPA: compare search popularity](/demand/nz/compare/dpa-vs-sellar-sellar): 50% against 25% Share of Search. - [Sellar & Sellar vs Osborne Group: compare search popularity](/demand/nz/compare/osborne-group-vs-sellar-sellar): 50% against 25% Share of Search. - [DPA vs Osborne Group: compare search popularity](/demand/nz/compare/dpa-vs-osborne-group): 25% Share of Search each. ## How did search popularity change for New Zealand masterton accounting firms in August 2026? - In August 2026, Sellar & Sellar gained estimated Share of Search among masterton accounting firms in New Zealand, from 45.5% to 50%. - In August 2026, DPA lost estimated Share of Search among masterton accounting firms in New Zealand, from 27.3% to 25%. - In August 2026, Osborne Group lost estimated Share of Search among masterton accounting firms in New Zealand, from 27.3% to 25%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sellar & Sellar | 50% | 60 | +20.0% | Sellar & Sellar | | 2 | DPA | 25% | 30 | 0.0% | DPA | | 3 | Osborne Group | 25% | 30 | 0.0% | Osborne Group | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Osborne Group | 40 | 40% | 1 | | Oct 2025 | DPA | 30 | 30% | 2 | | Oct 2025 | Sellar & Sellar | 30 | 30% | 3 | | Nov 2025 | Sellar & Sellar | 50 | 41.7% | 1 | | Nov 2025 | DPA | 40 | 33.3% | 2 | | Nov 2025 | Osborne Group | 30 | 25% | 3 | | Dec 2025 | Sellar & Sellar | 50 | 41.7% | 1 | | Dec 2025 | DPA | 40 | 33.3% | 2 | | Dec 2025 | Osborne Group | 30 | 25% | 3 | | Jan 2026 | Sellar & Sellar | 60 | 46.2% | 1 | | Jan 2026 | Osborne Group | 40 | 30.8% | 2 | | Jan 2026 | DPA | 30 | 23.1% | 3 | | Feb 2026 | DPA | 60 | 46.2% | 1 | | Feb 2026 | Sellar & Sellar | 50 | 38.5% | 2 | | Feb 2026 | Osborne Group | 20 | 15.4% | 3 | | Mar 2026 | Sellar & Sellar | 50 | 41.7% | 1 | | Mar 2026 | Osborne Group | 40 | 33.3% | 2 | | Mar 2026 | DPA | 30 | 25% | 3 | | Apr 2026 | Sellar & Sellar | 70 | 53.8% | 1 | | Apr 2026 | DPA | 30 | 23.1% | 2 | | Apr 2026 | Osborne Group | 30 | 23.1% | 3 | | May 2026 | Sellar & Sellar | 70 | 53.8% | 1 | | May 2026 | DPA | 30 | 23.1% | 2 | | May 2026 | Osborne Group | 30 | 23.1% | 3 | | Jun 2026 | Sellar & Sellar | 60 | 40% | 1 | | Jun 2026 | DPA | 50 | 33.3% | 2 | | Jun 2026 | Osborne Group | 40 | 26.7% | 3 | | Jul 2026 | Sellar & Sellar | 50 | 45.5% | 1 | | Jul 2026 | DPA | 30 | 27.3% | 2 | | Jul 2026 | Osborne Group | 30 | 27.3% | 3 | | Aug 2026 | Sellar & Sellar | 60 | 50% | 1 | | Aug 2026 | DPA | 30 | 25% | 2 | | Aug 2026 | Osborne Group | 30 | 25% | 3 | | Sep 2026 | DPA | — | — | — | | Sep 2026 | Osborne Group | — | — | — | | Sep 2026 | Sellar & Sellar | — | — | — | ## What is being compared - **DPA**: Measured on the search terms “dpa accountants”, “dpa accountants taupo”, “dpa accounting”, “dpa chartered accountants”, “dpa masterton”, “dpa new zealand”, “dpa nz” and “dpa taupo”, summed into one figure. - **Osborne Group**: Measured on the search terms “osborne group” and “osborne group masterton”, summed into one figure. - **Sellar & Sellar**: Measured on the search terms “sellar & sellar”, “sellar & sellar masterton”, “sellar and sellar”, “sellar and sellar masterton” and “sellar.co.nz”, summed into one figure. - [DPA](/demand/nz/brands/dpa) - [Osborne Group](/demand/nz/brands/osborne-group) - [Sellar & Sellar](/demand/nz/brands/sellar-sellar) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among masterton accounting firms in New Zealand? In August 2026, Sellar & Sellar was the most searched among masterton accounting firms in New Zealand, with an estimated 60 branded searches and 50% estimated Share of Search within this set. ## Cite this page Brandwave. "Masterton accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/masterton/accounting-firms This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/masterton/accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.