--- title: "Kapiti recruitment agencies in New Zealand: Which brands are most popular in search?" description: "Compare Kapiti recruitment agencies using branded searches made in Kāpiti Coast. Share of Search among RobLawMax, Unite Recruit and Star People, the kapiti recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/kapiti-coast/recruitment-agencies" publisher: "Brandwave" --- # Kapiti recruitment agencies in New Zealand: Which brands are most popular in search? Compare Kapiti recruitment agencies using branded searches made in Kāpiti Coast. Share of Search among RobLawMax, Unite Recruit and Star People, the kapiti recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Kapiti recruitment agencies - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: RobLawMax, 42.9% ## Which brand is most popular in search among kapiti recruitment agencies in New Zealand? - RobLawMax and Unite Recruit share the highest estimated Share of Search among kapiti recruitment agencies in New Zealand, at 42.9% in August 2026. - Across the 11 months ending August 2026, RobLawMax’s estimated Share of Search among kapiti recruitment agencies in New Zealand decreased from 55.6% to 42.9%. - Across the 11 months ending August 2026, Unite Recruit’s estimated Share of Search among kapiti recruitment agencies in New Zealand increased from 22.2% to 42.9%. - Across the 11 months ending August 2026, Star People’s estimated Share of Search among kapiti recruitment agencies in New Zealand decreased from 22.2% to 14.3%. - Across the 11 months ending August 2026, RobLawMax’s estimated Share of Search among kapiti recruitment agencies in New Zealand peaked at 62.5% in November 2025 and was lowest at 42.9% in February 2026. - Across the 11 months ending August 2026, Star People’s estimated Share of Search among kapiti recruitment agencies in New Zealand peaked at 28.6% in February 2026 and was lowest at 12.5% in November 2025. - Across the 11 months ending August 2026, Unite Recruit rose from 3rd to 2nd among kapiti recruitment agencies in New Zealand. - Across the 11 months ending August 2026, Star People fell from 2nd to 3rd among kapiti recruitment agencies in New Zealand. ## Compare search popularity between leading brands - [RobLawMax vs Unite Recruit: compare search popularity](/demand/nz/compare/roblawmax-vs-unite-recruit): 42.9% Share of Search each. - [RobLawMax vs Star People: compare search popularity](/demand/nz/compare/roblawmax-vs-star-people): 42.9% against 14.3% Share of Search. - [Unite Recruit vs Star People: compare search popularity](/demand/nz/compare/star-people-vs-unite-recruit): 42.9% against 14.3% Share of Search. ## How did search popularity change for New Zealand kapiti recruitment agencies in August 2026? - In August 2026, Unite Recruit overtook Star People to rank 2nd among kapiti recruitment agencies in New Zealand, at 42.9%. - In August 2026, Star People lost estimated Share of Search among kapiti recruitment agencies in New Zealand, from 25% to 14.3%. - In August 2026, RobLawMax lost estimated Share of Search among kapiti recruitment agencies in New Zealand, from 50% to 42.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | RobLawMax | 42.9% | 30 | -25.0% | RobLawMax | | 2 | Unite Recruit | 42.9% | 30 | +50.0% | Unite Recruit Limited | | 3 | Star People | 14.3% | 10 | -50.0% | Star People | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | RobLawMax | 50 | 55.6% | 1 | | Oct 2025 | Star People | 20 | 22.2% | 2 | | Oct 2025 | Unite Recruit | 20 | 22.2% | 3 | | Nov 2025 | RobLawMax | 50 | 62.5% | 1 | | Nov 2025 | Unite Recruit | 20 | 25% | 2 | | Nov 2025 | Star People | 10 | 12.5% | 3 | | Dec 2025 | RobLawMax | 30 | 50% | 1 | | Dec 2025 | Unite Recruit | 20 | 33.3% | 2 | | Dec 2025 | Star People | 10 | 16.7% | 3 | | Jan 2026 | RobLawMax | 40 | 50% | 1 | | Jan 2026 | Star People | 20 | 25% | 2 | | Jan 2026 | Unite Recruit | 20 | 25% | 3 | | Feb 2026 | RobLawMax | 30 | 42.9% | 1 | | Feb 2026 | Star People | 20 | 28.6% | 2 | | Feb 2026 | Unite Recruit | 20 | 28.6% | 3 | | Mar 2026 | RobLawMax | 50 | 62.5% | 1 | | Mar 2026 | Unite Recruit | 20 | 25% | 2 | | Mar 2026 | Star People | 10 | 12.5% | 3 | | Apr 2026 | RobLawMax | 30 | 50% | 1 | | Apr 2026 | Unite Recruit | 20 | 33.3% | 2 | | Apr 2026 | Star People | 10 | 16.7% | 3 | | May 2026 | RobLawMax | 40 | 57.1% | 1 | | May 2026 | Unite Recruit | 20 | 28.6% | 2 | | May 2026 | Star People | 10 | 14.3% | 3 | | Jun 2026 | RobLawMax | 40 | 57.1% | 1 | | Jun 2026 | Unite Recruit | 20 | 28.6% | 2 | | Jun 2026 | Star People | 10 | 14.3% | 3 | | Jul 2026 | RobLawMax | 40 | 50% | 1 | | Jul 2026 | Star People | 20 | 25% | 2 | | Jul 2026 | Unite Recruit | 20 | 25% | 3 | | Aug 2026 | RobLawMax | 30 | 42.9% | 1 | | Aug 2026 | Unite Recruit | 30 | 42.9% | 2 | | Aug 2026 | Star People | 10 | 14.3% | 3 | | Sep 2026 | RobLawMax | — | — | — | | Sep 2026 | Star People | — | — | — | | Sep 2026 | Unite Recruit | — | — | — | ## What is being compared - **RobLawMax**: Measured on the search terms “roblawmax”, “roblawmax jobs”, “roblawmax kapiti”, “roblawmax labour hire”, “roblawmax new zealand”, “roblawmax nz”, “roblawmax recruitment” and “roblawmax.co.nz”, summed into one figure. - **Star People**: Measured on the search terms “star people jobs” and “star people recruitment”, summed into one figure. - **Unite Recruit**: Measured on the search terms “Unite Recruit”, “unite recruit napier”, “unite recruit nz” and “unite recruiting”, summed into one figure. - [RobLawMax](/demand/nz/brands/roblawmax) - [Star People](/demand/nz/brands/star-people) - [Unite Recruit](/demand/nz/brands/unite-recruit) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among kapiti recruitment agencies in New Zealand? RobLawMax and Unite Recruit share the highest estimated Share of Search among kapiti recruitment agencies in New Zealand, at 42.9% in August 2026. ## Cite this page Brandwave. "Kapiti recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/kapiti-coast/recruitment-agencies This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/kapiti-coast/recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.