--- title: "Bayleys vs Ray White: Which is searched more in New Zealand?" description: "Is Bayleys or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/kapiti-coast/real-estate-agencies/compare/bayleys-vs-ray-white" publisher: "Brandwave" --- # Bayleys vs Ray White: Which is searched more in New Zealand? Is Bayleys or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Ray White - **Competitive set**: Kapiti real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bayleys Share of Search**: 24.5% - **Ray White Share of Search**: 26.4% ## Is Bayleys or Ray White more popular in search? - In September 2026, Ray White had more branded searches than Bayleys among kapiti real estate agencies in New Zealand. Ray White had about 140 branded searches, while Bayleys had 130. Ray White made up 26.4% of all kapiti real estate agency searches we track, and Bayleys accounted for 24.5%. - The lead changed hands 4 times in the 12 months ending September 2026: Bayleys took it in June 2026, Ray White took it in July 2026, Bayleys took it in August 2026, Ray White took it in September 2026. - Across the 12 months ending September 2026, Bayleys’ share of searches among kapiti real estate agencies in New Zealand moved from 23.9% to 24.5%, and its estimated monthly branded searches moved from 170 to 130. - Across the 12 months ending September 2026, Ray White’s share of searches among kapiti real estate agencies in New Zealand moved from 29.6% to 26.4%, and its estimated monthly branded searches moved from 210 to 140. ## Top kapiti real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Bayleys and Ray White were each mentioned in two out of three: in two of the three ChatGPT answers. Ray White was listed before Bayleys in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Ray White | 1st | 2 of 3 | 2 of 3 | | Tommy’s Real Estate | 2nd | 2 of 3 | 2 of 3 | | Bayleys | 3rd | 2 of 3 | 2 of 3 | | Voyle & Co | Not ranked | 1 of 3 | 1 of 3 | | Howard & Co | Not ranked | 0 of 3 | 0 of 3 | | New Zealand Sotheby’s International Realty | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about kapiti real estate agencies - Asked ChatGPT "Which kapiti real estate agency should I hire in Kāpiti Coast, New Zealand?": 1. Voyle & Co - Asked ChatGPT "What are the best kapiti real estate agencies in Kāpiti Coast, New Zealand?": 1. Ray White, 2. Tommy’s Real Estate, 3. Bayleys - Asked ChatGPT "What's the best kapiti real estate agency in Kāpiti Coast, New Zealand for a house sale?": 1. Ray White, 2. Tommy’s Real Estate, 3. Bayleys Not named in any answer: Howard & Co and New Zealand Sotheby’s International Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kapiti real estate agencies in September 2026? - In September 2026, Voyle & Co overtook Bayleys and 2 others to become the leader among kapiti real estate agencies in New Zealand, with 28.3% of the searches. - In September 2026, Ray White gained share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 26.4%. - In September 2026, Bayleys lost share of searches among kapiti real estate agencies in New Zealand, from 32.7% to 24.5%. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 23.9% | 3 | 210 | 29.6% | 1 | | Nov 2025 | 100 | 16.4% | 4 | 210 | 34.4% | 1 | | Dec 2025 | 110 | 23.4% | 1 | 110 | 23.4% | 2 | | Jan 2026 | 130 | 18.8% | 4 | 140 | 20.3% | 3 | | Feb 2026 | 140 | 20.9% | 4 | 170 | 25.4% | 2 | | Mar 2026 | 150 | 20.5% | 4 | 170 | 23.3% | 2 | | Apr 2026 | 120 | 20.3% | 4 | 170 | 28.8% | 1 | | May 2026 | 130 | 22.4% | 3 | 140 | 24.1% | 2 | | Jun 2026 | 130 | 24.1% | 2 | 110 | 20.4% | 3 | | Jul 2026 | 90 | 19.1% | 3 | 110 | 23.4% | 2 | | Aug 2026 | 170 | 32.7% | 1 | 110 | 21.2% | 2 | | Sep 2026 | 130 | 24.5% | 3 | 140 | 26.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys blenheim”, “bayleys kapiti”, “bayleys paraparaumu”, “bayleys property management”, “bayleys real estate”, “bayleys realestate”, “bayleys rentals” and “bayleys whangarei”, summed into one figure. - **Ray White**: Measured on the search term “ray white paraparaumu”. - [Bayleys profile](/demand/nz/brands/bayleys) - [Ray White profile](/demand/nz/brands/ray-white) - [All kapiti real estate agencies in New Zealand](/demand/nz/locations/kapiti-coast/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bayleys or Ray White more popular in search? In September 2026, Ray White had more branded searches than Bayleys among kapiti real estate agencies in New Zealand. Ray White had about 140 branded searches, while Bayleys had 130. Ray White made up 26.4% of all kapiti real estate agency searches we track, and Bayleys accounted for 24.5%. ## Cite this page Brandwave. "Bayleys vs Ray White: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/kapiti-coast/real-estate-agencies/compare/bayleys-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/kapiti-coast/real-estate-agencies/compare/bayleys-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.