--- title: "Bayleys vs Raine & Horne: Which is searched more in New Zealand?" description: "Is Bayleys or Raine & Horne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/invercargill/real-estate-agencies/compare/bayleys-vs-raine-and-horne" publisher: "Brandwave" --- # Bayleys vs Raine & Horne: Which is searched more in New Zealand? Is Bayleys or Raine & Horne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Raine & Horne - **Competitive set**: Invercargill real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bayleys Share of Search**: 10.9% - **Raine & Horne Share of Search**: 1.5% ## Is Bayleys or Raine & Horne more popular in search? - In September 2026, Bayleys had more branded searches than Raine & Horne among Invercargill real estate agencies in New Zealand. Bayleys had about 360 branded searches, while Raine & Horne had 50. Bayleys made up 10.9% of all Invercargill real estate agency searches we track, and Raine & Horne accounted for 1.5%. - Bayleys was ahead of Raine & Horne in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bayleys’ share of searches among Invercargill real estate agencies in New Zealand moved from 9.2% to 10.9%, and its estimated monthly branded searches moved from 330 to 360. - Across the 12 months ending September 2026, Raine & Horne’s share of searches among Invercargill real estate agencies in New Zealand moved from 0.84% to 1.5%, and its estimated monthly branded searches moved from 30 to 50. ## Top Invercargill real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Bayleys appeared in all three answers. Raine & Horne was mentioned in two out of three: in two of the three ChatGPT answers. Bayleys was listed before Raine & Horne in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Harcourts | 1st | 3 of 3 | 3 of 3 | | Bayleys | 2nd | 3 of 3 | 3 of 3 | | Ray White | 3rd | 3 of 3 | 3 of 3 | | Raine & Horne | 4th | 2 of 3 | 2 of 3 | | SW Real Estate | 5th | 2 of 3 | 2 of 3 | | Professionals Real Estate | Not ranked | 0 of 3 | 0 of 3 | | One Agency | Not ranked | 0 of 3 | 0 of 3 | | Todd & Co Realty | Not ranked | 0 of 3 | 0 of 3 | | Nicol Realty | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Invercargill real estate agencies - Asked ChatGPT "Which real estate agency should I use in Invercargill, New Zealand?": 1. Harcourts, 2. Bayleys, 3. Ray White, 4. SW Real Estate - Asked ChatGPT "What are the best real estate agencies in Invercargill, New Zealand?": 1. Harcourts, 2. Bayleys, 3. Ray White, 4. Raine & Horne, 5. SW Real Estate - Asked ChatGPT "What's the best real estate agency in Invercargill, New Zealand for a property sale?": 1. Harcourts, 2. Ray White, 3. Bayleys, 4. Raine & Horne Not named in any answer: Professionals Real Estate, One Agency, Todd & Co Realty and Nicol Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Invercargill real estate agencies in September 2026? - In September 2026, Bayleys lost share of searches among Invercargill real estate agencies in New Zealand, from 12.7% to 10.9%. - Estimated monthly branded searches for Raine & Horne in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Raine & Horne estimated searches | Raine & Horne Share of Search | Raine & Horne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 330 | 9.2% | 3 | 30 | 0.84% | 7 | | Nov 2025 | 270 | 7% | 3 | 50 | 1.3% | 6 | | Dec 2025 | 340 | 10.9% | 3 | 30 | 0.96% | 6 | | Jan 2026 | 410 | 10.8% | 3 | 50 | 1.3% | 6 | | Feb 2026 | 410 | 11.3% | 3 | 50 | 1.4% | 6 | | Mar 2026 | 350 | 8.8% | 3 | 30 | 0.75% | 8 | | Apr 2026 | 300 | 9.6% | 3 | 50 | 1.6% | 6 | | May 2026 | 410 | 11.5% | 3 | 50 | 1.4% | 7 | | Jun 2026 | 440 | 12.4% | 3 | 40 | 1.1% | 6 | | Jul 2026 | 390 | 11.5% | 3 | 40 | 1.2% | 7 | | Aug 2026 | 390 | 12.7% | 3 | 40 | 1.3% | 5 | | Sep 2026 | 360 | 10.9% | 3 | 50 | 1.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Raine & Horne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search terms “bayleys invercargill” and “bayleys southland”, summed into one figure. - **Raine & Horne**: Measured on the search terms “raine & horne”, “raine and horne”, “raine&horne”, “raineand horne” and “raineandhorne”, summed into one figure. - [Bayleys profile](/demand/nz/brands/bayleys) - [Raine & Horne profile](/demand/nz/brands/raine-and-horne) - [All Invercargill real estate agencies in New Zealand](/demand/nz/locations/invercargill/real-estate-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bayleys or Raine & Horne more popular in search? In September 2026, Bayleys had more branded searches than Raine & Horne among Invercargill real estate agencies in New Zealand. Bayleys had about 360 branded searches, while Raine & Horne had 50. Bayleys made up 10.9% of all Invercargill real estate agency searches we track, and Raine & Horne accounted for 1.5%. ## Cite this page Brandwave. "Bayleys vs Raine & Horne: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/invercargill/real-estate-agencies/compare/bayleys-vs-raine-and-horne This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/invercargill/real-estate-agencies/compare/bayleys-vs-raine-and-horne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.