--- title: "Bayleys vs Harcourts: Which is searched more in New Zealand?" description: "Is Bayleys or Harcourts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/invercargill/real-estate-agencies/compare/bayleys-vs-harcourts" publisher: "Brandwave" --- # Bayleys vs Harcourts: Which is searched more in New Zealand? Is Bayleys or Harcourts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Harcourts - **Competitive set**: Invercargill real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bayleys Share of Search**: 10.9% - **Harcourts Share of Search**: 29.7% ## Is Bayleys or Harcourts more popular in search? - In September 2026, Harcourts had more branded searches than Bayleys among Invercargill real estate agencies in New Zealand. Harcourts had about 980 branded searches, while Bayleys had 360. Harcourts made up 29.7% of all Invercargill real estate agency searches we track, and Bayleys accounted for 10.9%. - Harcourts was ahead of Bayleys in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bayleys’ share of searches among Invercargill real estate agencies in New Zealand moved from 9.2% to 10.9%, and its estimated monthly branded searches moved from 330 to 360. - Across the 12 months ending September 2026, Harcourts’ share of searches among Invercargill real estate agencies in New Zealand moved from 28% to 29.7%, and its estimated monthly branded searches moved from 1K to 980. ## Top Invercargill real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, both Bayleys and Harcourts showed up in all three answers. Harcourts was listed before Bayleys in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Harcourts | 1st | 3 of 3 | 3 of 3 | | Bayleys | 2nd | 3 of 3 | 3 of 3 | | Ray White | 3rd | 3 of 3 | 3 of 3 | | Raine & Horne | 4th | 2 of 3 | 2 of 3 | | SW Real Estate | 5th | 2 of 3 | 2 of 3 | | Professionals Real Estate | Not ranked | 0 of 3 | 0 of 3 | | One Agency | Not ranked | 0 of 3 | 0 of 3 | | Todd & Co Realty | Not ranked | 0 of 3 | 0 of 3 | | Nicol Realty | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Invercargill real estate agencies - Asked ChatGPT "Which real estate agency should I use in Invercargill, New Zealand?": 1. Harcourts, 2. Bayleys, 3. Ray White, 4. SW Real Estate - Asked ChatGPT "What are the best real estate agencies in Invercargill, New Zealand?": 1. Harcourts, 2. Bayleys, 3. Ray White, 4. Raine & Horne, 5. SW Real Estate - Asked ChatGPT "What's the best real estate agency in Invercargill, New Zealand for a property sale?": 1. Harcourts, 2. Ray White, 3. Bayleys, 4. Raine & Horne Not named in any answer: Professionals Real Estate, One Agency, Todd & Co Realty and Nicol Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Invercargill real estate agencies in September 2026? - In September 2026, Harcourts lost share of searches among Invercargill real estate agencies in New Zealand, from 31.7% to 29.7%. - In September 2026, Bayleys lost share of searches among Invercargill real estate agencies in New Zealand, from 12.7% to 10.9%. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 330 | 9.2% | 3 | 1K | 28% | 2 | | Nov 2025 | 270 | 7% | 3 | 1.3K | 34.1% | 2 | | Dec 2025 | 340 | 10.9% | 3 | 1.1K | 36.3% | 2 | | Jan 2026 | 410 | 10.8% | 3 | 1.4K | 36.5% | 2 | | Feb 2026 | 410 | 11.3% | 3 | 1.3K | 36% | 2 | | Mar 2026 | 350 | 8.8% | 3 | 1.3K | 33.5% | 2 | | Apr 2026 | 300 | 9.6% | 3 | 1.1K | 36.7% | 2 | | May 2026 | 410 | 11.5% | 3 | 950 | 26.5% | 2 | | Jun 2026 | 440 | 12.4% | 3 | 980 | 27.7% | 2 | | Jul 2026 | 390 | 11.5% | 3 | 1.1K | 33.7% | 2 | | Aug 2026 | 390 | 12.7% | 3 | 970 | 31.7% | 2 | | Sep 2026 | 360 | 10.9% | 3 | 980 | 29.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search terms “bayleys invercargill” and “bayleys southland”, summed into one figure. - **Harcourts**: Measured on the search terms “harcourts”, “harcourts agents”, “harcourts invercargill”, “harcourts nz”, “harcourts property management”, “harcourts real estate”, “harcourts rentals”, “harcourts whangarei” and “harcourtswhangarei”, summed into one figure. - [Bayleys profile](/demand/nz/brands/bayleys) - [Harcourts profile](/demand/nz/brands/harcourts) - [All Invercargill real estate agencies in New Zealand](/demand/nz/locations/invercargill/real-estate-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bayleys or Harcourts more popular in search? In September 2026, Harcourts had more branded searches than Bayleys among Invercargill real estate agencies in New Zealand. Harcourts had about 980 branded searches, while Bayleys had 360. Harcourts made up 29.7% of all Invercargill real estate agency searches we track, and Bayleys accounted for 10.9%. ## Cite this page Brandwave. "Bayleys vs Harcourts: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/invercargill/real-estate-agencies/compare/bayleys-vs-harcourts This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/invercargill/real-estate-agencies/compare/bayleys-vs-harcourts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.