---
title: "Invercargill funeral directors in New Zealand: Which brands are most popular in search?"
description: "Compare Invercargill funeral directors using branded searches made in Invercargill. Share of Search among Avenal Park Funeral Home, Distinct Funerals, J Fraser & Sons and Macdonald & Weston, the invercargill funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/invercargill/funeral-directors"
publisher: "Brandwave"
---

# Invercargill funeral directors in New Zealand: Which brands are most popular in search?

Compare Invercargill funeral directors using branded searches made in Invercargill. Share of Search among Avenal Park Funeral Home, Distinct Funerals, J Fraser & Sons and Macdonald & Weston, the invercargill funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Invercargill funeral directors
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Avenal Park Funeral Home, 36.1%

## Which brand is most popular in search among invercargill funeral directors in New Zealand?

- In August 2026, Avenal Park Funeral Home was the most searched among invercargill funeral directors in New Zealand, with an estimated 880 branded searches and 36.1% estimated Share of Search within this set.
- Distinct Funerals is in 2nd place, 8.2 percentage points behind at 27.9% Share of Search.
- Across the 11 months ending August 2026, Avenal Park Funeral Home’s estimated Share of Search among invercargill funeral directors in New Zealand increased from 26.4% to 36.1%.
- Across the 11 months ending August 2026, Distinct Funerals’ estimated Share of Search among invercargill funeral directors in New Zealand increased from 17.6% to 27.9%.
- Across the 11 months ending August 2026, J Fraser & Sons’ estimated Share of Search among invercargill funeral directors in New Zealand decreased from 39.9% to 25.4%.
- Across the 11 months ending August 2026, Macdonald & Weston’s estimated Share of Search among invercargill funeral directors in New Zealand decreased from 16.2% to 10.7%.
- Across the 11 months ending August 2026, Avenal Park Funeral Home’s estimated Share of Search among invercargill funeral directors in New Zealand peaked at 36.1% in August 2026 and was lowest at 14.6% in June 2026.
- Across the 11 months ending August 2026, Distinct Funerals’ estimated Share of Search among invercargill funeral directors in New Zealand peaked at 38.2% in June 2026 and was lowest at 17.6% in October 2025.
- Across the 11 months ending August 2026, Macdonald & Weston’s estimated Share of Search among invercargill funeral directors in New Zealand peaked at 20.8% in March 2026 and was lowest at 10.7% in August 2026.
- Across the 11 months ending August 2026, Avenal Park Funeral Home rose from 2nd to 1st among invercargill funeral directors in New Zealand.
- Across the 11 months ending August 2026, Distinct Funerals rose from 3rd to 2nd among invercargill funeral directors in New Zealand.
- Across the 11 months ending August 2026, J Fraser & Sons fell from 1st to 3rd among invercargill funeral directors in New Zealand.

## Compare search popularity between leading brands

- [Avenal Park Funeral Home vs Distinct Funerals: compare search popularity](/demand/nz/compare/avenal-park-funeral-home-vs-distinct-funerals): 36.1% against 27.9% Share of Search.
- [Avenal Park Funeral Home vs J Fraser & Sons: compare search popularity](/demand/nz/compare/avenal-park-funeral-home-vs-j-fraser-sons): 36.1% against 25.4% Share of Search.
- [Avenal Park Funeral Home vs Macdonald & Weston: compare search popularity](/demand/nz/compare/avenal-park-funeral-home-vs-macdonald-weston): 36.1% against 10.7% Share of Search.
- [Distinct Funerals vs J Fraser & Sons: compare search popularity](/demand/nz/compare/distinct-funerals-vs-j-fraser-sons): 27.9% against 25.4% Share of Search.
- [Distinct Funerals vs Macdonald & Weston: compare search popularity](/demand/nz/compare/distinct-funerals-vs-macdonald-weston): 27.9% against 10.7% Share of Search.
- [J Fraser & Sons vs Macdonald & Weston: compare search popularity](/demand/nz/compare/j-fraser-sons-vs-macdonald-weston): 25.4% against 10.7% Share of Search.

## How did search popularity change for New Zealand invercargill funeral directors in August 2026?

- In August 2026, Avenal Park Funeral Home overtook J Fraser & Sons to take the highest estimated Share of Search among invercargill funeral directors in New Zealand, at 36.1%.
- In August 2026, Distinct Funerals lost estimated Share of Search among invercargill funeral directors in New Zealand, from 34.9% to 27.9%.
- In August 2026, Macdonald & Weston lost estimated Share of Search among invercargill funeral directors in New Zealand, from 17.5% to 10.7%.
- In August 2026, J Fraser & Sons lost estimated Share of Search among invercargill funeral directors in New Zealand, from 27% to 25.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Avenal Park Funeral Home | 36.1% | 880 | +125.6% | Avenal Park Funeral Home |
| 2 | Distinct Funerals | 27.9% | 680 | +3.0% | Distinct Funerals |
| 3 | J Fraser & Sons | 25.4% | 620 | +21.6% | J Fraser & Sons |
| 4 | Macdonald & Weston | 10.7% | 260 | -21.2% | Macdonald & Weston |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | J Fraser & Sons | 590 | 39.9% | 1 |
| Oct 2025 | Avenal Park Funeral Home | 390 | 26.4% | 2 |
| Oct 2025 | Distinct Funerals | 260 | 17.6% | 3 |
| Oct 2025 | Macdonald & Weston | 240 | 16.2% | 4 |
| Nov 2025 | Avenal Park Funeral Home | 590 | 33.7% | 1 |
| Nov 2025 | J Fraser & Sons | 590 | 33.7% | 2 |
| Nov 2025 | Distinct Funerals | 310 | 17.7% | 3 |
| Nov 2025 | Macdonald & Weston | 260 | 14.9% | 4 |
| Dec 2025 | Distinct Funerals | 590 | 32.6% | 1 |
| Dec 2025 | J Fraser & Sons | 550 | 30.4% | 2 |
| Dec 2025 | Avenal Park Funeral Home | 390 | 21.5% | 3 |
| Dec 2025 | Macdonald & Weston | 280 | 15.5% | 4 |
| Jan 2026 | J Fraser & Sons | 970 | 39.6% | 1 |
| Jan 2026 | Distinct Funerals | 680 | 27.8% | 2 |
| Jan 2026 | Avenal Park Funeral Home | 480 | 19.6% | 3 |
| Jan 2026 | Macdonald & Weston | 320 | 13.1% | 4 |
| Feb 2026 | J Fraser & Sons | 530 | 33.3% | 1 |
| Feb 2026 | Distinct Funerals | 480 | 30.2% | 2 |
| Feb 2026 | Avenal Park Funeral Home | 320 | 20.1% | 3 |
| Feb 2026 | Macdonald & Weston | 260 | 16.4% | 4 |
| Mar 2026 | Distinct Funerals | 700 | 33.8% | 1 |
| Mar 2026 | J Fraser & Sons | 550 | 26.6% | 2 |
| Mar 2026 | Macdonald & Weston | 430 | 20.8% | 3 |
| Mar 2026 | Avenal Park Funeral Home | 390 | 18.8% | 4 |
| Apr 2026 | Distinct Funerals | 660 | 28.8% | 1 |
| Apr 2026 | Avenal Park Funeral Home | 590 | 25.8% | 2 |
| Apr 2026 | J Fraser & Sons | 590 | 25.8% | 3 |
| Apr 2026 | Macdonald & Weston | 450 | 19.7% | 4 |
| May 2026 | Distinct Funerals | 700 | 35.5% | 1 |
| May 2026 | J Fraser & Sons | 610 | 31% | 2 |
| May 2026 | Avenal Park Funeral Home | 390 | 19.8% | 3 |
| May 2026 | Macdonald & Weston | 270 | 13.7% | 4 |
| Jun 2026 | Distinct Funerals | 680 | 38.2% | 1 |
| Jun 2026 | J Fraser & Sons | 520 | 29.2% | 2 |
| Jun 2026 | Macdonald & Weston | 320 | 18% | 3 |
| Jun 2026 | Avenal Park Funeral Home | 260 | 14.6% | 4 |
| Jul 2026 | Distinct Funerals | 660 | 34.9% | 1 |
| Jul 2026 | J Fraser & Sons | 510 | 27% | 2 |
| Jul 2026 | Avenal Park Funeral Home | 390 | 20.6% | 3 |
| Jul 2026 | Macdonald & Weston | 330 | 17.5% | 4 |
| Aug 2026 | Avenal Park Funeral Home | 880 | 36.1% | 1 |
| Aug 2026 | Distinct Funerals | 680 | 27.9% | 2 |
| Aug 2026 | J Fraser & Sons | 620 | 25.4% | 3 |
| Aug 2026 | Macdonald & Weston | 260 | 10.7% | 4 |
| Sep 2026 | Avenal Park Funeral Home | — | — | — |
| Sep 2026 | Distinct Funerals | — | — | — |
| Sep 2026 | J Fraser & Sons | — | — | — |
| Sep 2026 | Macdonald & Weston | — | — | — |

## What is being compared

- **Avenal Park Funeral Home**: Measured on the search term “avenal park funeral home”.
- **Distinct Funerals**: Measured on the search terms “distinct funerals” and “distinct funerals invercargill”, summed into one figure.
- **J Fraser & Sons**: Measured on the search terms “frasers funerals”, “j fraser & sons”, “j fraser and sons” and “j fraser and sons invercargill”, summed into one figure.
- **Macdonald & Weston**: Measured on the search terms “macdonald & weston”, “macdonald & weston funeral home”, “macdonald and weston”, “macdonald and weston funeral home”, “macdonald and weston invercargill” and “mwfunerals”, summed into one figure.

- [Avenal Park Funeral Home](/demand/nz/brands/avenal-park-funeral-home)
- [Distinct Funerals](/demand/nz/brands/distinct-funerals)
- [J Fraser & Sons](/demand/nz/brands/j-fraser-sons)
- [Macdonald & Weston](/demand/nz/brands/macdonald-weston)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among invercargill funeral directors in New Zealand?

In August 2026, Avenal Park Funeral Home was the most searched among invercargill funeral directors in New Zealand, with an estimated 880 branded searches and 36.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Invercargill funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/invercargill/funeral-directors

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/invercargill/funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.