--- title: "BDO vs Tax Link: Which is searched more in New Zealand?" description: "Is BDO or Tax Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/invercargill/accounting-firms/compare/bdo-new-zealand-vs-tax-link" publisher: "Brandwave" --- # BDO vs Tax Link: Which is searched more in New Zealand? Is BDO or Tax Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BDO and Tax Link - **Competitive set**: Invercargill accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **BDO Share of Search**: 8.7% - **Tax Link Share of Search**: 8.7% ## Is BDO or Tax Link more popular in search? - In September 2026, BDO and Tax Link were level in searches among Invercargill accounting firms in New Zealand, with an estimated 20 branded searches each, at 8.7% of the total each. - The lead changed hands once in the 12 months ending September 2026: BDO took it in December 2025. - Across the 12 months ending September 2026, BDO’s share of searches among Invercargill accounting firms in New Zealand moved from 3.4% to 8.7%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending September 2026, Tax Link’s share of searches among Invercargill accounting firms in New Zealand moved from 6.9% to 8.7%, and its estimated monthly branded searches held steady at 20. ## Top Invercargill accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, BDO appeared in all three answers. Tax Link was mentioned in one out of three: in one of the three ChatGPT answers. BDO was listed before Tax Link in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Malloch McClean +MORE | 1st | 3 of 3 | 3 of 3 | | BDO | 2nd | 3 of 3 | 3 of 3 | | Tax Link | 3rd | 1 of 3 | 1 of 3 | | McCulloch & Partners | 4th | 1 of 3 | 1 of 3 | | Simpsons Chartered Accountants | 4th | 2 of 3 | 2 of 3 | ## Every AI answer about Invercargill accounting firms - Asked ChatGPT "Which accounting firm should I hire in Invercargill, New Zealand?": 1. Malloch McClean +MORE, 2. BDO - Asked ChatGPT "What are the best accounting firms in Invercargill, New Zealand?": 1. BDO, 2. Malloch McClean +MORE, 3. McCulloch & Partners, 4. Simpsons Chartered Accountants - Asked ChatGPT "What's the best accounting firm in Invercargill, New Zealand for tax help?": 1. Tax Link, 2. Malloch McClean +MORE, 3. BDO, 4. Simpsons Chartered Accountants Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Invercargill accounting firms in September 2026? - In September 2026, BDO lost share of searches among Invercargill accounting firms in New Zealand, from 9.4% to 8.7%. - In September 2026, Tax Link lost share of searches among Invercargill accounting firms in New Zealand, from 9.4% to 8.7%. ## Month by month | Month | BDO estimated searches | BDO Share of Search | BDO rank | Tax Link estimated searches | Tax Link Share of Search | Tax Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 3.4% | 5 | 20 | 6.9% | 4 | | Nov 2025 | 10 | 3.3% | 5 | 20 | 6.7% | 4 | | Dec 2025 | 20 | 8.7% | 4 | 10 | 4.3% | 5 | | Jan 2026 | 20 | 8.3% | 4 | 20 | 8.3% | 5 | | Feb 2026 | 20 | 7.4% | 4 | 20 | 7.4% | 5 | | Mar 2026 | 20 | 7.1% | 4 | 20 | 7.1% | 5 | | Apr 2026 | 20 | 6.9% | 4 | 20 | 6.9% | 5 | | May 2026 | 20 | 6.5% | 4 | 20 | 6.5% | 5 | | Jun 2026 | 20 | 5.9% | 4 | 20 | 5.9% | 5 | | Jul 2026 | 10 | 4.2% | 4 | 10 | 4.2% | 5 | | Aug 2026 | 30 | 9.4% | 3 | 30 | 9.4% | 5 | | Sep 2026 | 20 | 8.7% | 3 | 20 | 8.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using BDO’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BDO**: Measured on the search terms “bdo accountants”, “bdo chartered accountants” and “BDO New Zealand”, summed into one figure. - **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link invercargill” and “taxlink accountants”, summed into one figure. - [BDO profile](/demand/nz/brands/bdo-new-zealand) - [Tax Link profile](/demand/nz/brands/tax-link) - [All Invercargill accounting firms in New Zealand](/demand/nz/locations/invercargill/accounting-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BDO or Tax Link more popular in search? In September 2026, BDO and Tax Link were level in searches among Invercargill accounting firms in New Zealand, with an estimated 20 branded searches each, at 8.7% of the total each. ## Cite this page Brandwave. "BDO vs Tax Link: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/invercargill/accounting-firms/compare/bdo-new-zealand-vs-tax-link This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/invercargill/accounting-firms/compare/bdo-new-zealand-vs-tax-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.