---
title: "Invercargill accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Invercargill accounting firms using branded searches made in Invercargill. Share of Search among McCulloch & Partners, Malloch McClean +MORE, BDO, Simpsons Chartered Accountants and Tax Link, the invercargill accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/invercargill/accounting-firms"
publisher: "Brandwave"
---

# Invercargill accounting firms in New Zealand: Which brands are most popular in search?

Compare Invercargill accounting firms using branded searches made in Invercargill. Share of Search among McCulloch & Partners, Malloch McClean +MORE, BDO, Simpsons Chartered Accountants and Tax Link, the invercargill accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Invercargill accounting firms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: McCulloch & Partners, 39.5%

## Which brand is most popular in search among invercargill accounting firms in New Zealand?

- In August 2026, McCulloch & Partners was the most searched among invercargill accounting firms in New Zealand, with an estimated 170 branded searches and 39.5% estimated Share of Search within this set.
- Malloch McClean +MORE is in 2nd place, 11.6 percentage points behind at 27.9% Share of Search.
- Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand decreased from 43.2% to 39.5%.
- Across the 11 months ending August 2026, Malloch McClean +MORE’s estimated Share of Search among invercargill accounting firms in New Zealand increased from 27% to 27.9%.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among invercargill accounting firms in New Zealand increased from 16.2% to 18.6%.
- Across the 11 months ending August 2026, Simpsons Chartered Accountants’ estimated Share of Search among invercargill accounting firms in New Zealand decreased from 8.1% to 7%.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand increased from 5.4% to 7%.
- Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand peaked at 44.7% in March 2026 and was lowest at 35.9% in June 2026.
- Across the 11 months ending August 2026, Malloch McClean +MORE’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 38.5% in June 2026 and was lowest at 19.4% in February 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 22.2% in February 2026 and was lowest at 11.1% in April 2026.
- Across the 11 months ending August 2026, Simpsons Chartered Accountants’ estimated Share of Search among invercargill accounting firms in New Zealand peaked at 10% in January 2026 and was lowest at 7% in August 2026.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 7% in August 2026 and was lowest at 3% in July 2026.

## Compare search popularity between leading brands

- [McCulloch & Partners vs Malloch McClean +MORE: compare search popularity](/demand/nz/compare/malloch-mcclean-more-vs-mcculloch-partners): 39.5% against 27.9% Share of Search.
- [McCulloch & Partners vs BDO: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-mcculloch-partners): 39.5% against 18.6% Share of Search.
- [McCulloch & Partners vs Simpsons Chartered Accountants: compare search popularity](/demand/nz/compare/mcculloch-partners-vs-simpsons-chartered-accountants): 39.5% against 7% Share of Search.
- [McCulloch & Partners vs Tax Link: compare search popularity](/demand/nz/compare/mcculloch-partners-vs-tax-link): 39.5% against 7% Share of Search.
- [Malloch McClean +MORE vs BDO: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-malloch-mcclean-more): 27.9% against 18.6% Share of Search.
- [Malloch McClean +MORE vs Simpsons Chartered Accountants: compare search popularity](/demand/nz/compare/malloch-mcclean-more-vs-simpsons-chartered-accountants): 27.9% against 7% Share of Search.
- [Malloch McClean +MORE vs Tax Link: compare search popularity](/demand/nz/compare/malloch-mcclean-more-vs-tax-link): 27.9% against 7% Share of Search.
- [BDO vs Simpsons Chartered Accountants: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-simpsons-chartered-accountants): 18.6% against 7% Share of Search.
- [BDO vs Tax Link: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-tax-link): 18.6% against 7% Share of Search.
- [Simpsons Chartered Accountants vs Tax Link: compare search popularity](/demand/nz/compare/simpsons-chartered-accountants-vs-tax-link): 7% Share of Search each.

## How did search popularity change for New Zealand invercargill accounting firms in August 2026?

- In August 2026, Tax Link gained estimated Share of Search among invercargill accounting firms in New Zealand, from 3% to 7%.
- In August 2026, BDO gained estimated Share of Search among invercargill accounting firms in New Zealand, from 15.2% to 18.6%.
- In August 2026, McCulloch & Partners lost estimated Share of Search among invercargill accounting firms in New Zealand, from 42.4% to 39.5%.
- In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 30.3% to 27.9%.
- In August 2026, Simpsons Chartered Accountants lost estimated Share of Search among invercargill accounting firms in New Zealand, from 9.1% to 7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | McCulloch & Partners | 39.5% | 170 | +21.4% | McCulloch & Partners |
| 2 | Malloch McClean +MORE | 27.9% | 120 | +20.0% | Malloch McClean +MORE |
| 3 | BDO | 18.6% | 80 | +60.0% | BDO |
| 4 | Simpsons Chartered Accountants | 7% | 30 | 0.0% | Simpsons Chartered Accountants |
| 5 | Tax Link | 7% | 30 | +200.0% | Tax Link |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | McCulloch & Partners | 160 | 43.2% | 1 |
| Oct 2025 | Malloch McClean +MORE | 100 | 27% | 2 |
| Oct 2025 | BDO | 60 | 16.2% | 3 |
| Oct 2025 | Simpsons Chartered Accountants | 30 | 8.1% | 4 |
| Oct 2025 | Tax Link | 20 | 5.4% | 5 |
| Nov 2025 | McCulloch & Partners | 170 | 43.6% | 1 |
| Nov 2025 | Malloch McClean +MORE | 120 | 30.8% | 2 |
| Nov 2025 | BDO | 50 | 12.8% | 3 |
| Nov 2025 | Simpsons Chartered Accountants | 30 | 7.7% | 4 |
| Nov 2025 | Tax Link | 20 | 5.1% | 5 |
| Dec 2025 | McCulloch & Partners | 130 | 40.6% | 1 |
| Dec 2025 | Malloch McClean +MORE | 80 | 25% | 2 |
| Dec 2025 | BDO | 70 | 21.9% | 3 |
| Dec 2025 | Simpsons Chartered Accountants | 30 | 9.4% | 4 |
| Dec 2025 | Tax Link | 10 | 3.1% | 5 |
| Jan 2026 | McCulloch & Partners | 110 | 36.7% | 1 |
| Jan 2026 | Malloch McClean +MORE | 80 | 26.7% | 2 |
| Jan 2026 | BDO | 60 | 20% | 3 |
| Jan 2026 | Simpsons Chartered Accountants | 30 | 10% | 4 |
| Jan 2026 | Tax Link | 20 | 6.7% | 5 |
| Feb 2026 | McCulloch & Partners | 160 | 44.4% | 1 |
| Feb 2026 | BDO | 80 | 22.2% | 2 |
| Feb 2026 | Malloch McClean +MORE | 70 | 19.4% | 3 |
| Feb 2026 | Simpsons Chartered Accountants | 30 | 8.3% | 4 |
| Feb 2026 | Tax Link | 20 | 5.6% | 5 |
| Mar 2026 | McCulloch & Partners | 170 | 44.7% | 1 |
| Mar 2026 | Malloch McClean +MORE | 100 | 26.3% | 2 |
| Mar 2026 | BDO | 60 | 15.8% | 3 |
| Mar 2026 | Simpsons Chartered Accountants | 30 | 7.9% | 4 |
| Mar 2026 | Tax Link | 20 | 5.3% | 5 |
| Apr 2026 | McCulloch & Partners | 160 | 44.4% | 1 |
| Apr 2026 | Malloch McClean +MORE | 110 | 30.6% | 2 |
| Apr 2026 | BDO | 40 | 11.1% | 3 |
| Apr 2026 | Simpsons Chartered Accountants | 30 | 8.3% | 4 |
| Apr 2026 | Tax Link | 20 | 5.6% | 5 |
| May 2026 | McCulloch & Partners | 150 | 38.5% | 1 |
| May 2026 | Malloch McClean +MORE | 120 | 30.8% | 2 |
| May 2026 | BDO | 70 | 17.9% | 3 |
| May 2026 | Simpsons Chartered Accountants | 30 | 7.7% | 4 |
| May 2026 | Tax Link | 20 | 5.1% | 5 |
| Jun 2026 | Malloch McClean +MORE | 150 | 38.5% | 1 |
| Jun 2026 | McCulloch & Partners | 140 | 35.9% | 2 |
| Jun 2026 | BDO | 50 | 12.8% | 3 |
| Jun 2026 | Simpsons Chartered Accountants | 30 | 7.7% | 4 |
| Jun 2026 | Tax Link | 20 | 5.1% | 5 |
| Jul 2026 | McCulloch & Partners | 140 | 42.4% | 1 |
| Jul 2026 | Malloch McClean +MORE | 100 | 30.3% | 2 |
| Jul 2026 | BDO | 50 | 15.2% | 3 |
| Jul 2026 | Simpsons Chartered Accountants | 30 | 9.1% | 4 |
| Jul 2026 | Tax Link | 10 | 3% | 5 |
| Aug 2026 | McCulloch & Partners | 170 | 39.5% | 1 |
| Aug 2026 | Malloch McClean +MORE | 120 | 27.9% | 2 |
| Aug 2026 | BDO | 80 | 18.6% | 3 |
| Aug 2026 | Simpsons Chartered Accountants | 30 | 7% | 4 |
| Aug 2026 | Tax Link | 30 | 7% | 5 |
| Sep 2026 | BDO | — | — | — |
| Sep 2026 | Malloch McClean +MORE | — | — | — |
| Sep 2026 | McCulloch & Partners | — | — | — |
| Sep 2026 | Simpsons Chartered Accountants | — | — | — |
| Sep 2026 | Tax Link | — | — | — |

## What is being compared

- **BDO**: Measured on the search terms “bdo accountants”, “BDO Auckland”, “bdo chartered accountants”, “BDO Christchurch”, “BDO Hamilton”, “bdo napier”, “bdo near me”, “bdo new plymouth”, “BDO New Zealand”, “BDO Northland”, “BDO NZ”, “bdo palmerston north”, “BDO Tauranga”, “BDO Wellington” and “bdo.nz”, summed into one figure.
- **Malloch McClean +MORE**: Measured on the search terms “malloch mcclean” and “malloch mcclean +more”, summed into one figure.
- **McCulloch & Partners**: Measured on the search terms “mcculloch & partners”, “mcculloch & partners invercargill”, “mcculloch and partners”, “mcculloch and partners invercargill” and “mcp.co.nz”, summed into one figure.
- **Simpsons Chartered Accountants**: Measured on the search terms “simpsons accountants”, “simpsons chartered accountants” and “simpsons chartered accountants invercargill”, summed into one figure.
- **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link chartered accountants”, “tax link hastings”, “tax link invercargill”, “tax link napier”, “tax link nz”, “tax link timaru”, “taxlink”, “taxlink accountants”, “taxlink accounting” and “taxlink timaru”, summed into one figure.

- [BDO](/demand/nz/brands/bdo-new-zealand)
- [Malloch McClean +MORE](/demand/nz/brands/malloch-mcclean-more)
- [McCulloch & Partners](/demand/nz/brands/mcculloch-partners)
- [Simpsons Chartered Accountants](/demand/nz/brands/simpsons-chartered-accountants)
- [Tax Link](/demand/nz/brands/tax-link)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among invercargill accounting firms in New Zealand?

In August 2026, McCulloch & Partners was the most searched among invercargill accounting firms in New Zealand, with an estimated 170 branded searches and 39.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Invercargill accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/invercargill/accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/invercargill/accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.