---
title: "Hawkes bay funeral directors in New Zealand: Which brands are most popular in search?"
description: "Compare funeral directors serving Hawkes Bay, New Zealand. Share of Search among Dunstalls, Beth Shan, Howard & Gannon and Terry Longley & Son, the hawkes bay funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/hawke-s-bay-region/funeral-directors"
publisher: "Brandwave"
---

# Hawkes bay funeral directors in New Zealand: Which brands are most popular in search?

Compare funeral directors serving Hawkes Bay, New Zealand. Share of Search among Dunstalls, Beth Shan, Howard & Gannon and Terry Longley & Son, the hawkes bay funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hawkes Bay funeral directors
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dunstalls, 43.7%

## Which brand is most popular in search among hawkes bay funeral directors in New Zealand?

- In August 2026, Dunstalls was the most searched among hawkes bay funeral directors in New Zealand, with an estimated 620 branded searches and 43.7% estimated Share of Search within this set.
- Beth Shan is in 2nd place, 2.1 percentage points behind at 41.5% Share of Search.
- Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among hawkes bay funeral directors in New Zealand increased from 31.8% to 43.7%.
- Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hawkes bay funeral directors in New Zealand decreased from 53% to 41.5%.
- Across the 11 months ending August 2026, Howard & Gannon’s estimated Share of Search among hawkes bay funeral directors in New Zealand increased from 8.3% to 9.9%.
- Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hawkes bay funeral directors in New Zealand decreased from 6.8% to 4.9%.
- Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among hawkes bay funeral directors in New Zealand peaked at 48.9% in February 2026 and was lowest at 31.8% in October 2025.
- Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hawkes bay funeral directors in New Zealand peaked at 57.1% in January 2026 and was lowest at 41.5% in August 2026.
- Across the 11 months ending August 2026, Howard & Gannon’s estimated Share of Search among hawkes bay funeral directors in New Zealand peaked at 9.9% in August 2026 and was lowest at 4% in April 2026.
- Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hawkes bay funeral directors in New Zealand peaked at 10.1% in July 2026 and was lowest at 2% in January 2026.
- Across the 11 months ending August 2026, Dunstalls rose from 2nd to 1st among hawkes bay funeral directors in New Zealand.
- Across the 11 months ending August 2026, Beth Shan fell from 1st to 2nd among hawkes bay funeral directors in New Zealand.

## Compare search popularity between leading brands

- [Dunstalls vs Beth Shan: compare search popularity](/demand/nz/compare/beth-shan-vs-dunstalls): 43.7% against 41.5% Share of Search.
- [Dunstalls vs Howard & Gannon: compare search popularity](/demand/nz/compare/dunstalls-vs-howard-and-gannon): 43.7% against 9.9% Share of Search.
- [Dunstalls vs Terry Longley & Son: compare search popularity](/demand/nz/compare/dunstalls-vs-terry-longley-and-son): 43.7% against 4.9% Share of Search.
- [Beth Shan vs Howard & Gannon: compare search popularity](/demand/nz/compare/beth-shan-vs-howard-and-gannon): 41.5% against 9.9% Share of Search.
- [Beth Shan vs Terry Longley & Son: compare search popularity](/demand/nz/compare/beth-shan-vs-terry-longley-and-son): 41.5% against 4.9% Share of Search.
- [Howard & Gannon vs Terry Longley & Son: compare search popularity](/demand/nz/compare/howard-and-gannon-vs-terry-longley-and-son): 9.9% against 4.9% Share of Search.

## How did search popularity change for New Zealand hawkes bay funeral directors in August 2026?

- In August 2026, Dunstalls overtook Beth Shan to take the highest estimated Share of Search among hawkes bay funeral directors in New Zealand, at 43.7%.
- In August 2026, Howard & Gannon overtook Terry Longley & Son to rank 3rd among hawkes bay funeral directors in New Zealand, at 9.9%.
- In August 2026, Beth Shan lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 50.7% to 41.5%.
- In August 2026, Terry Longley & Son lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 10.1% to 4.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dunstalls | 43.7% | 620 | +31.9% | Dunstalls |
| 2 | Beth Shan | 41.5% | 590 | -15.7% | Beth Shan |
| 3 | Howard & Gannon | 9.9% | 140 | +100.0% | Howard & Gannon |
| 4 | Terry Longley & Son | 4.9% | 70 | -50.0% | Terry Longley & Son |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Beth Shan | 700 | 53% | 1 |
| Oct 2025 | Dunstalls | 420 | 31.8% | 2 |
| Oct 2025 | Howard & Gannon | 110 | 8.3% | 3 |
| Oct 2025 | Terry Longley & Son | 90 | 6.8% | 4 |
| Nov 2025 | Beth Shan | 530 | 49.1% | 1 |
| Nov 2025 | Dunstalls | 410 | 38% | 2 |
| Nov 2025 | Howard & Gannon | 90 | 8.3% | 3 |
| Nov 2025 | Terry Longley & Son | 50 | 4.6% | 4 |
| Dec 2025 | Beth Shan | 570 | 55.3% | 1 |
| Dec 2025 | Dunstalls | 350 | 34% | 2 |
| Dec 2025 | Howard & Gannon | 70 | 6.8% | 3 |
| Dec 2025 | Terry Longley & Son | 40 | 3.9% | 4 |
| Jan 2026 | Beth Shan | 840 | 57.1% | 1 |
| Jan 2026 | Dunstalls | 510 | 34.7% | 2 |
| Jan 2026 | Howard & Gannon | 90 | 6.1% | 3 |
| Jan 2026 | Terry Longley & Son | 30 | 2% | 4 |
| Feb 2026 | Dunstalls | 660 | 48.9% | 1 |
| Feb 2026 | Beth Shan | 570 | 42.2% | 2 |
| Feb 2026 | Howard & Gannon | 70 | 5.2% | 3 |
| Feb 2026 | Terry Longley & Son | 50 | 3.7% | 4 |
| Mar 2026 | Beth Shan | 600 | 49.6% | 1 |
| Mar 2026 | Dunstalls | 450 | 37.2% | 2 |
| Mar 2026 | Howard & Gannon | 110 | 9.1% | 3 |
| Mar 2026 | Terry Longley & Son | 50 | 4.1% | 4 |
| Apr 2026 | Beth Shan | 710 | 56.3% | 1 |
| Apr 2026 | Dunstalls | 430 | 34.1% | 2 |
| Apr 2026 | Terry Longley & Son | 70 | 5.6% | 3 |
| Apr 2026 | Howard & Gannon | 50 | 4% | 4 |
| May 2026 | Beth Shan | 600 | 51.3% | 1 |
| May 2026 | Dunstalls | 430 | 36.8% | 2 |
| May 2026 | Terry Longley & Son | 90 | 7.7% | 3 |
| May 2026 | Howard & Gannon | 50 | 4.3% | 4 |
| Jun 2026 | Beth Shan | 570 | 47.9% | 1 |
| Jun 2026 | Dunstalls | 430 | 36.1% | 2 |
| Jun 2026 | Terry Longley & Son | 120 | 10.1% | 3 |
| Jun 2026 | Howard & Gannon | 70 | 5.9% | 4 |
| Jul 2026 | Beth Shan | 700 | 50.7% | 1 |
| Jul 2026 | Dunstalls | 470 | 34.1% | 2 |
| Jul 2026 | Terry Longley & Son | 140 | 10.1% | 3 |
| Jul 2026 | Howard & Gannon | 70 | 5.1% | 4 |
| Aug 2026 | Dunstalls | 620 | 43.7% | 1 |
| Aug 2026 | Beth Shan | 590 | 41.5% | 2 |
| Aug 2026 | Howard & Gannon | 140 | 9.9% | 3 |
| Aug 2026 | Terry Longley & Son | 70 | 4.9% | 4 |
| Sep 2026 | Beth Shan | — | — | — |
| Sep 2026 | Dunstalls | — | — | — |
| Sep 2026 | Howard & Gannon | — | — | — |
| Sep 2026 | Terry Longley & Son | — | — | — |

## What is being compared

- **Beth Shan**: Measured on the search terms “beth shan”, “beth shan funeral”, “beth shan funerals hastings”, “beth shan funerals napier”, “beth shan hastings”, “beth shan near me”, “beth-shan”, “beth-shan hastings” and “bethshan”, summed into one figure.
- **Dunstalls**: Measured on the search terms “dunstall's funeral services”, “dunstall’s funeral services”, “dunstall's funeral services napier”, “dunstall’s funeral services napier”, “dunstalls”, “dunstalls co nz”, “dunstalls funeral”, “dunstalls funeral directors”, “dunstalls funeral home”, “dunstalls funeral services”, “dunstalls funeral services napier” and “dunstalls.co.nz”, summed into one figure.
- **Howard & Gannon**: Measured on the search terms “howard & gannon funerals” and “howard and gannon”, summed into one figure.
- **Terry Longley & Son**: Measured on the search terms “terry longley & son” and “terry longley and son”, summed into one figure.

- [Beth Shan](/demand/nz/brands/beth-shan)
- [Dunstalls](/demand/nz/brands/dunstalls)
- [Howard & Gannon](/demand/nz/brands/howard-and-gannon)
- [Terry Longley & Son](/demand/nz/brands/terry-longley-and-son)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hawkes bay funeral directors in New Zealand?

In August 2026, Dunstalls was the most searched among hawkes bay funeral directors in New Zealand, with an estimated 620 branded searches and 43.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hawkes bay funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/hawke-s-bay-region/funeral-directors

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/hawke-s-bay-region/funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.