--- title: "Adecco vs AWF: Which is searched more in New Zealand?" description: "Is Adecco or AWF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/hastings/recruitment-agencies/compare/adecco-vs-awf" publisher: "Brandwave" --- # Adecco vs AWF: Which is searched more in New Zealand? Is Adecco or AWF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adecco and AWF - **Competitive set**: Hastings recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adecco Share of Search**: 17.6% - **AWF Share of Search**: 10.8% ## Is Adecco or AWF more popular in search? - In September 2026, Adecco had more branded searches than AWF among Hastings recruitment agencies in New Zealand. Adecco had about 130 branded searches, while AWF had 80. Adecco made up 17.6% of all Hastings recruitment agency searches we track, and AWF accounted for 10.8%. - The lead changed hands 2 times in the 12 months ending September 2026: AWF took it in March 2026, Adecco took it in April 2026. - Across the 12 months ending September 2026, Adecco’s share of searches among Hastings recruitment agencies in New Zealand moved from 21.3% to 17.6%, and its estimated monthly branded searches moved from 170 to 130. - Across the 12 months ending September 2026, AWF’s share of searches among Hastings recruitment agencies in New Zealand moved from 10% to 10.8%, and its estimated monthly branded searches held steady at 80. ## Top Hastings recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Adecco appeared in all three answers. AWF did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | OneStaff | 1st | 3 of 3 | 3 of 3 | | Adecco | 2nd | 3 of 3 | 3 of 3 | | Able Personnel | 3rd | 2 of 3 | 2 of 3 | | Tradestaff | 4th | 2 of 3 | 2 of 3 | | Rural Directions Recruitment & HR | 5th | 2 of 3 | 2 of 3 | | Trade Assist | 6th | 1 of 3 | 1 of 3 | | AWF | Not ranked | 0 of 3 | 0 of 3 | | Populous People | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hastings recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Hastings, New Zealand?": 1. OneStaff, 2. Adecco, 3. Rural Directions Recruitment & HR, 4. Tradestaff - Asked ChatGPT "What are the best recruitment agencies in Hastings, New Zealand?": 1. OneStaff, 2. Adecco, 3. Tradestaff, 4. Able Personnel, 5. Rural Directions Recruitment & HR - Asked ChatGPT "What's the best recruitment agency in Hastings, New Zealand for a new employee?": 1. Able Personnel, 2. OneStaff, 3. Trade Assist, 4. Adecco Not named in any answer: AWF and Populous People. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hastings recruitment agencies in September 2026? - In September 2026, AWF gained share of searches among Hastings recruitment agencies in New Zealand, from 5.1% to 10.8%. - In September 2026, Adecco lost share of searches among Hastings recruitment agencies in New Zealand, from 22.8% to 17.6%. ## Month by month | Month | Adecco estimated searches | Adecco Share of Search | Adecco rank | AWF estimated searches | AWF Share of Search | AWF rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 21.3% | 2 | 80 | 10% | 4 | | Nov 2025 | 300 | 27% | 1 | 70 | 6.3% | 5 | | Dec 2025 | 210 | 25% | 1 | 60 | 7.1% | 5 | | Jan 2026 | 210 | 18.8% | 3 | 40 | 3.6% | 6 | | Feb 2026 | 200 | 22.5% | 2 | 60 | 6.7% | 5 | | Mar 2026 | 160 | 17.2% | 3 | 170 | 18.3% | 2 | | Apr 2026 | 170 | 20% | 2 | 100 | 11.8% | 3 | | May 2026 | 170 | 25% | 2 | 50 | 7.4% | 5 | | Jun 2026 | 200 | 23.8% | 2 | 80 | 9.5% | 5 | | Jul 2026 | 150 | 21.1% | 2 | 50 | 7% | 5 | | Aug 2026 | 180 | 22.8% | 2 | 40 | 5.1% | 5 | | Sep 2026 | 130 | 17.6% | 2 | 80 | 10.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Adecco’s and AWF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adecco**: Measured on the search terms “adecco”, “adecco accounting”, “adecco employment services”, “adecco hastings”, “adecco jobs”, “adecco labour hire”, “adecco marketing”, “adecco marketing jobs”, “adecco personnel ltd”, “adecco property management”, “adecco recruitment”, “adecco temp agency”, “adecco whangarei”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure. - **AWF**: Measured on the search terms “awf”, “awf hastings”, “awf jobs”, “awf labour hire” and “awf recruitment”, summed into one figure. - [Adecco profile](/demand/nz/brands/adecco) - [AWF profile](/demand/nz/brands/awf) - [All Hastings recruitment agencies in New Zealand](/demand/nz/locations/hastings/recruitment-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adecco or AWF more popular in search? In September 2026, Adecco had more branded searches than AWF among Hastings recruitment agencies in New Zealand. Adecco had about 130 branded searches, while AWF had 80. Adecco made up 17.6% of all Hastings recruitment agency searches we track, and AWF accounted for 10.8%. ## Cite this page Brandwave. "Adecco vs AWF: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/hastings/recruitment-agencies/compare/adecco-vs-awf This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/hastings/recruitment-agencies/compare/adecco-vs-awf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.