--- title: "Property Brokers vs Ray White: Which is searched more in New Zealand?" description: "Is Property Brokers or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/hastings/real-estate-agencies/compare/property-brokers-vs-ray-white" publisher: "Brandwave" --- # Property Brokers vs Ray White: Which is searched more in New Zealand? Is Property Brokers or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Property Brokers and Ray White - **Competitive set**: Hastings real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Property Brokers Share of Search**: 46.9% - **Ray White Share of Search**: 3.1% ## Is Property Brokers or Ray White more popular in search? - In September 2026, Property Brokers had more branded searches than Ray White among Hastings real estate agencies in New Zealand. Property Brokers had about 760 branded searches, while Ray White had 50. Property Brokers made up 46.9% of all Hastings real estate agency searches we track, and Ray White accounted for 3.1%. - Property Brokers was ahead of Ray White in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Property Brokers’ share of searches among Hastings real estate agencies in New Zealand moved from 50.8% to 46.9%, and its estimated monthly branded searches moved from 1K to 760. - Across the 12 months ending September 2026, Ray White’s share of searches among Hastings real estate agencies in New Zealand moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 70 to 50. ## Top Hastings real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Property Brokers appeared in all four answers. Ray White was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Property Brokers was listed before Ray White in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tremains | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Harcourts | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Property Brokers | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Ray White | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about Hastings real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Hastings, New Zealand?": 1. Tremains, 2. Harcourts, 3. Property Brokers - Asked ChatGPT "What are the best real estate agencies in Hastings, New Zealand?": 1. Tremains, 2. Harcourts, 3. Property Brokers, 4. Ray White - Asked ChatGPT "What's the best real estate agency in Hastings, New Zealand for a house sale?": 1. Tremains, 2. Property Brokers, 3. Harcourts, 4. Ray White - Searched Google, AI Overview "house sale hastings": 1. Property Brokers Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hastings real estate agencies in September 2026? - In September 2026, Property Brokers lost share of searches among Hastings real estate agencies in New Zealand, from 49.7% to 46.9%. - Ray White’s share of searches among Hastings real estate agencies in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.1% in September 2026. ## Month by month | Month | Property Brokers estimated searches | Property Brokers Share of Search | Property Brokers rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 50.8% | 1 | 70 | 3.6% | 4 | | Nov 2025 | 920 | 48.9% | 1 | 70 | 3.7% | 4 | | Dec 2025 | 600 | 40.8% | 1 | 70 | 4.8% | 4 | | Jan 2026 | 990 | 49.3% | 1 | 90 | 4.5% | 4 | | Feb 2026 | 1.1K | 53.8% | 1 | 90 | 4.3% | 4 | | Mar 2026 | 900 | 43.9% | 1 | 110 | 5.4% | 4 | | Apr 2026 | 760 | 48.1% | 1 | 70 | 4.4% | 4 | | May 2026 | 760 | 52.4% | 1 | 50 | 3.4% | 4 | | Jun 2026 | 550 | 41.4% | 1 | 50 | 3.8% | 4 | | Jul 2026 | 620 | 41.6% | 1 | 50 | 3.4% | 4 | | Aug 2026 | 760 | 49.7% | 1 | 50 | 3.3% | 4 | | Sep 2026 | 760 | 46.9% | 1 | 50 | 3.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Property Brokers’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Property Brokers**: Measured on the search terms “property brokers”, “property brokers hastings”, “property brokers listings”, “property brokers rentals” and “propertybrokers”, summed into one figure. - **Ray White**: Measured on the search term “ray white hastings”. - [Property Brokers profile](/demand/nz/brands/property-brokers) - [Ray White profile](/demand/nz/brands/ray-white) - [All Hastings real estate agencies in New Zealand](/demand/nz/locations/hastings/real-estate-agencies): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Property Brokers or Ray White more popular in search? In September 2026, Property Brokers had more branded searches than Ray White among Hastings real estate agencies in New Zealand. Property Brokers had about 760 branded searches, while Ray White had 50. Property Brokers made up 46.9% of all Hastings real estate agency searches we track, and Ray White accounted for 3.1%. ## Cite this page Brandwave. "Property Brokers vs Ray White: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/hastings/real-estate-agencies/compare/property-brokers-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/hastings/real-estate-agencies/compare/property-brokers-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.