---
title: "Hastings real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Hastings real estate agencies using branded searches made in Hastings. Share of Search among Property Brokers, Harcourts and Tremains, the hastings real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/hastings/real-estate-agencies"
publisher: "Brandwave"
---

# Hastings real estate agencies in New Zealand: Which brands are most popular in search?

Compare Hastings real estate agencies using branded searches made in Hastings. Share of Search among Property Brokers, Harcourts and Tremains, the hastings real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hastings real estate agencies
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Property Brokers, 42.8%

## Which brand is most popular in search among hastings real estate agencies in New Zealand?

- In August 2026, Property Brokers was the most searched among hastings real estate agencies in New Zealand, with an estimated 890 branded searches and 42.8% estimated Share of Search within this set.
- Harcourts is in 2nd place, 2.9 percentage points behind at 39.9% Share of Search.
- Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among hastings real estate agencies in New Zealand decreased from 43.7% to 42.8%.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among hastings real estate agencies in New Zealand increased from 36.6% to 39.9%.
- Across the 11 months ending August 2026, Tremains’ estimated Share of Search among hastings real estate agencies in New Zealand decreased from 19.7% to 17.3%.
- Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among hastings real estate agencies in New Zealand peaked at 47% in February 2026 and was lowest at 34.5% in July 2026.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among hastings real estate agencies in New Zealand peaked at 47% in July 2026 and was lowest at 36.6% in October 2025.
- Across the 11 months ending August 2026, Tremains’ estimated Share of Search among hastings real estate agencies in New Zealand peaked at 21.6% in December 2025 and was lowest at 15.6% in May 2026.

## Compare search popularity between leading brands

- [Property Brokers vs Harcourts: compare search popularity](/demand/nz/compare/harcourts-vs-property-brokers): 42.8% against 39.9% Share of Search.
- [Property Brokers vs Tremains: compare search popularity](/demand/nz/compare/property-brokers-vs-tremains-real-estate): 42.8% against 17.3% Share of Search.
- [Harcourts vs Tremains: compare search popularity](/demand/nz/compare/harcourts-vs-tremains-real-estate): 39.9% against 17.3% Share of Search.

## How did search popularity change for New Zealand hastings real estate agencies in August 2026?

- In August 2026, Property Brokers overtook Harcourts to take the highest estimated Share of Search among hastings real estate agencies in New Zealand, at 42.8%.
- In August 2026, Harcourts lost estimated Share of Search among hastings real estate agencies in New Zealand, from 47% to 39.9%.
- In August 2026, Tremains lost estimated Share of Search among hastings real estate agencies in New Zealand, from 18.5% to 17.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Property Brokers | 42.8% | 890 | +29.0% | Property Brokers |
| 2 | Harcourts | 39.9% | 830 | -11.7% | Harcourts New Zealand |
| 3 | Tremains | 17.3% | 360 | -2.7% | Tremains Real Estate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Property Brokers | 1.1K | 43.7% | 1 |
| Oct 2025 | Harcourts | 930 | 36.6% | 2 |
| Oct 2025 | Tremains | 500 | 19.7% | 3 |
| Nov 2025 | Property Brokers | 1.1K | 41.8% | 1 |
| Nov 2025 | Harcourts | 960 | 38.2% | 2 |
| Nov 2025 | Tremains | 500 | 19.9% | 3 |
| Dec 2025 | Harcourts | 860 | 43.2% | 1 |
| Dec 2025 | Property Brokers | 700 | 35.2% | 2 |
| Dec 2025 | Tremains | 430 | 21.6% | 3 |
| Jan 2026 | Property Brokers | 1.1K | 43.9% | 1 |
| Jan 2026 | Harcourts | 940 | 37.2% | 2 |
| Jan 2026 | Tremains | 480 | 19% | 3 |
| Feb 2026 | Property Brokers | 1.3K | 47% | 1 |
| Feb 2026 | Harcourts | 1K | 37% | 2 |
| Feb 2026 | Tremains | 430 | 15.9% | 3 |
| Mar 2026 | Harcourts | 1.1K | 41% | 1 |
| Mar 2026 | Property Brokers | 1.1K | 39.2% | 2 |
| Mar 2026 | Tremains | 530 | 19.8% | 3 |
| Apr 2026 | Property Brokers | 850 | 41.7% | 1 |
| Apr 2026 | Harcourts | 780 | 38.2% | 2 |
| Apr 2026 | Tremains | 410 | 20.1% | 3 |
| May 2026 | Property Brokers | 860 | 44.8% | 1 |
| May 2026 | Harcourts | 760 | 39.6% | 2 |
| May 2026 | Tremains | 300 | 15.6% | 3 |
| Jun 2026 | Harcourts | 810 | 44.8% | 1 |
| Jun 2026 | Property Brokers | 650 | 35.9% | 2 |
| Jun 2026 | Tremains | 350 | 19.3% | 3 |
| Jul 2026 | Harcourts | 940 | 47% | 1 |
| Jul 2026 | Property Brokers | 690 | 34.5% | 2 |
| Jul 2026 | Tremains | 370 | 18.5% | 3 |
| Aug 2026 | Property Brokers | 890 | 42.8% | 1 |
| Aug 2026 | Harcourts | 830 | 39.9% | 2 |
| Aug 2026 | Tremains | 360 | 17.3% | 3 |
| Sep 2026 | Harcourts | — | — | — |
| Sep 2026 | Property Brokers | — | — | — |
| Sep 2026 | Tremains | — | — | — |

## What is being compared

- **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure.
- **Property Brokers**: Measured on the search terms “property brokers”, “property brokers ashburton”, “property brokers co nz”, “property brokers hastings”, “property brokers hastings nz”, “property brokers hastings rentals”, “property brokers kapiti”, “property brokers kapiti coast”, “property brokers listings”, “property brokers masterton”, “property brokers napier”, “property brokers new zealand”, “property brokers nz”, “property brokers paraparaumu”, “property brokers property management”, “property brokers queenstown”, “property brokers real estate”, “property brokers real estate ashburton”, “property brokers rentals”, “property brokers rentals hastings”, “property brokers timaru”, “property brokers timaru rentals”, “property brokers wanganui”, “property brokers whakatane”, “property brokers whanganui”, “propertybrokers”, “propertybrokers co nz”, “propertybrokers co nz hastings”, “propertybrokers.co.nz” and “propertybrokers.co.nz hastings”, summed into one figure.
- **Tremains**: Measured on the search terms “tremains”, “tremains co nz”, “tremains hastings”, “tremains masterton”, “tremains nz”, “tremains property management”, “tremains real estate”, “tremains real estate hastings”, “tremains real estate taupo”, “tremains realestate”, “tremains rentals”, “tremains taupo” and “tremains.co.nz”, summed into one figure.

- [Harcourts](/demand/nz/brands/harcourts)
- [Property Brokers](/demand/nz/brands/property-brokers)
- [Tremains](/demand/nz/brands/tremains-real-estate)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hastings real estate agencies in New Zealand?

In August 2026, Property Brokers was the most searched among hastings real estate agencies in New Zealand, with an estimated 890 branded searches and 42.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hastings real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/hastings/real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/hastings/real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.