---
title: "Hastings law firms in New Zealand: Which brands are most popular in search?"
description: "Compare Hastings law firms using branded searches made in Hastings. Share of Search among Gifford Devine, Bramwell Bate, DK Legal, Gresson Grayson and Mansfield Law, the hastings law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/hastings/law-firms"
publisher: "Brandwave"
---

# Hastings law firms in New Zealand: Which brands are most popular in search?

Compare Hastings law firms using branded searches made in Hastings. Share of Search among Gifford Devine, Bramwell Bate, DK Legal, Gresson Grayson and Mansfield Law, the hastings law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hastings law firms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gifford Devine, 39.4%

## Which brand is most popular in search among hastings law firms in New Zealand?

- In August 2026, Gifford Devine was the most searched among hastings law firms in New Zealand, with an estimated 280 branded searches and 39.4% estimated Share of Search within this set.
- Bramwell Bate is in 2nd place, 12.7 percentage points behind at 26.8% Share of Search.
- Across the 11 months ending August 2026, Gifford Devine’s estimated Share of Search among hastings law firms in New Zealand decreased from 48.7% to 39.4%.
- Across the 11 months ending August 2026, Bramwell Bate’s estimated Share of Search among hastings law firms in New Zealand increased from 24.4% to 26.8%.
- Across the 11 months ending August 2026, DK Legal’s estimated Share of Search among hastings law firms in New Zealand increased from 16.7% to 26.8%.
- Across the 11 months ending August 2026, Gresson Grayson’s estimated Share of Search among hastings law firms in New Zealand decreased from 9% to 5.6%.
- Across the 11 months ending August 2026, Gifford Devine’s estimated Share of Search among hastings law firms in New Zealand peaked at 48.7% in October 2025 and was lowest at 39.4% in April 2026.
- Across the 11 months ending August 2026, Bramwell Bate’s estimated Share of Search among hastings law firms in New Zealand peaked at 31.9% in November 2025 and was lowest at 22.6% in March 2026.
- Across the 11 months ending August 2026, Gresson Grayson’s estimated Share of Search among hastings law firms in New Zealand peaked at 9% in October 2025 and was lowest at 3.2% in June 2026.
- Across the 11 months ending August 2026, Mansfield Law’s estimated Share of Search among hastings law firms in New Zealand peaked at 3% in April 2026 and was lowest at 1.3% in October 2025.
- Across the 11 months ending August 2026, Mansfield Law held steady: its estimated Share of Search among hastings law firms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Gifford Devine vs Bramwell Bate: compare search popularity](/demand/nz/compare/bramwell-bate-vs-gifford-devine): 39.4% against 26.8% Share of Search.
- [Gifford Devine vs DK Legal: compare search popularity](/demand/nz/compare/dk-legal-vs-gifford-devine): 39.4% against 26.8% Share of Search.
- [Gifford Devine vs Gresson Grayson: compare search popularity](/demand/nz/compare/gifford-devine-vs-gresson-grayson): 39.4% against 5.6% Share of Search.
- [Bramwell Bate vs DK Legal: compare search popularity](/demand/nz/compare/bramwell-bate-vs-dk-legal): 26.8% Share of Search each.
- [Bramwell Bate vs Gresson Grayson: compare search popularity](/demand/nz/compare/bramwell-bate-vs-gresson-grayson): 26.8% against 5.6% Share of Search.
- [DK Legal vs Gresson Grayson: compare search popularity](/demand/nz/compare/dk-legal-vs-gresson-grayson): 26.8% against 5.6% Share of Search.

## How did search popularity change for New Zealand hastings law firms in August 2026?

- In August 2026, Bramwell Bate gained estimated Share of Search among hastings law firms in New Zealand, from 24.2% to 26.8%.
- In August 2026, DK Legal gained estimated Share of Search among hastings law firms in New Zealand, from 24.2% to 26.8%.
- In August 2026, Gresson Grayson gained estimated Share of Search among hastings law firms in New Zealand, from 4.8% to 5.6%.
- In August 2026, Gifford Devine lost estimated Share of Search among hastings law firms in New Zealand, from 45.2% to 39.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gifford Devine | 39.4% | 280 | 0.0% | Gifford Devine |
| 2 | Bramwell Bate | 26.8% | 190 | +26.7% | Bramwell Bate |
| 3 | DK Legal | 26.8% | 190 | +26.7% | DK Legal |
| 4 | Gresson Grayson | 5.6% | 40 | +33.3% | Gresson Grayson |
| 5 | Mansfield Law | 1.4% | 10 | 0.0% | Mansfield Law |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gifford Devine | 380 | 48.7% | 1 |
| Oct 2025 | Bramwell Bate | 190 | 24.4% | 2 |
| Oct 2025 | DK Legal | 130 | 16.7% | 3 |
| Oct 2025 | Gresson Grayson | 70 | 9% | 4 |
| Oct 2025 | Mansfield Law | 10 | 1.3% | 5 |
| Nov 2025 | Gifford Devine | 390 | 42.9% | 1 |
| Nov 2025 | Bramwell Bate | 290 | 31.9% | 2 |
| Nov 2025 | DK Legal | 160 | 17.6% | 3 |
| Nov 2025 | Gresson Grayson | 50 | 5.5% | 4 |
| Nov 2025 | Mansfield Law | 20 | 2.2% | 5 |
| Dec 2025 | Gifford Devine | 280 | 45.2% | 1 |
| Dec 2025 | Bramwell Bate | 160 | 25.8% | 2 |
| Dec 2025 | DK Legal | 140 | 22.6% | 3 |
| Dec 2025 | Gresson Grayson | 30 | 4.8% | 4 |
| Dec 2025 | Mansfield Law | 10 | 1.6% | 5 |
| Jan 2026 | Gifford Devine | 280 | 40.6% | 1 |
| Jan 2026 | Bramwell Bate | 210 | 30.4% | 2 |
| Jan 2026 | DK Legal | 160 | 23.2% | 3 |
| Jan 2026 | Gresson Grayson | 30 | 4.3% | 4 |
| Jan 2026 | Mansfield Law | 10 | 1.4% | 5 |
| Feb 2026 | Gifford Devine | 350 | 46.1% | 1 |
| Feb 2026 | Bramwell Bate | 180 | 23.7% | 2 |
| Feb 2026 | DK Legal | 180 | 23.7% | 3 |
| Feb 2026 | Gresson Grayson | 40 | 5.3% | 4 |
| Feb 2026 | Mansfield Law | 10 | 1.3% | 5 |
| Mar 2026 | Gifford Devine | 380 | 45.2% | 1 |
| Mar 2026 | DK Legal | 200 | 23.8% | 2 |
| Mar 2026 | Bramwell Bate | 190 | 22.6% | 3 |
| Mar 2026 | Gresson Grayson | 50 | 6% | 4 |
| Mar 2026 | Mansfield Law | 20 | 2.4% | 5 |
| Apr 2026 | Gifford Devine | 260 | 39.4% | 1 |
| Apr 2026 | Bramwell Bate | 170 | 25.8% | 2 |
| Apr 2026 | DK Legal | 160 | 24.2% | 3 |
| Apr 2026 | Gresson Grayson | 50 | 7.6% | 4 |
| Apr 2026 | Mansfield Law | 20 | 3% | 5 |
| May 2026 | Gifford Devine | 310 | 47.7% | 1 |
| May 2026 | Bramwell Bate | 150 | 23.1% | 2 |
| May 2026 | DK Legal | 140 | 21.5% | 3 |
| May 2026 | Gresson Grayson | 40 | 6.2% | 4 |
| May 2026 | Mansfield Law | 10 | 1.5% | 5 |
| Jun 2026 | Gifford Devine | 250 | 39.7% | 1 |
| Jun 2026 | Bramwell Bate | 190 | 30.2% | 2 |
| Jun 2026 | DK Legal | 160 | 25.4% | 3 |
| Jun 2026 | Gresson Grayson | 20 | 3.2% | 4 |
| Jun 2026 | Mansfield Law | 10 | 1.6% | 5 |
| Jul 2026 | Gifford Devine | 280 | 45.2% | 1 |
| Jul 2026 | Bramwell Bate | 150 | 24.2% | 2 |
| Jul 2026 | DK Legal | 150 | 24.2% | 3 |
| Jul 2026 | Gresson Grayson | 30 | 4.8% | 4 |
| Jul 2026 | Mansfield Law | 10 | 1.6% | 5 |
| Aug 2026 | Gifford Devine | 280 | 39.4% | 1 |
| Aug 2026 | Bramwell Bate | 190 | 26.8% | 2 |
| Aug 2026 | DK Legal | 190 | 26.8% | 3 |
| Aug 2026 | Gresson Grayson | 40 | 5.6% | 4 |
| Aug 2026 | Mansfield Law | 10 | 1.4% | 5 |
| Sep 2026 | Bramwell Bate | — | — | — |
| Sep 2026 | DK Legal | — | — | — |
| Sep 2026 | Gifford Devine | — | — | — |
| Sep 2026 | Gresson Grayson | — | — | — |
| Sep 2026 | Mansfield Law | — | — | — |

## What is being compared

- **Bramwell Bate**: Measured on the search terms “bramwell bate”, “bramwell bate hastings” and “bramwell bate solicitors”, summed into one figure.
- **DK Legal**: Measured on the search terms “dk legal”, “dk legal hastings”, “dk legal nz” and “dklegal”, summed into one figure.
- **Gifford Devine**: Measured on the search terms “gifford devine”, “gifford devine hastings” and “gifford devine nz”, summed into one figure.
- **Gresson Grayson**: Measured on the search terms “gresson grayson”, “gresson grayson hastings”, “gresson grayson lawyers” and “gresson grayson solicitors”, summed into one figure.
- **Mansfield Law**: Measured on the search terms “mansfield law” and “mansfield law hastings”, summed into one figure.

- [Bramwell Bate](/demand/nz/brands/bramwell-bate)
- [DK Legal](/demand/nz/brands/dk-legal)
- [Gifford Devine](/demand/nz/brands/gifford-devine)
- [Gresson Grayson](/demand/nz/brands/gresson-grayson)
- [Mansfield Law](/demand/nz/brands/mansfield-law)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hastings law firms in New Zealand?

In August 2026, Gifford Devine was the most searched among hastings law firms in New Zealand, with an estimated 280 branded searches and 39.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hastings law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/hastings/law-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/hastings/law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.