--- title: "Gentle Touch Funeral Services vs Terry Longley & Son: Which is more popular in New Zealand?" description: "Is Gentle Touch Funeral Services or Terry Longley & Son more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/hastings/funeral-directors/compare/gentle-touch-funeral-services-vs-terry-longley-and-son" publisher: "Brandwave" --- # Gentle Touch Funeral Services vs Terry Longley & Son: Which is more popular in New Zealand? Is Gentle Touch Funeral Services or Terry Longley & Son more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gentle Touch Funeral Services and Terry Longley & Son - **Competitive set**: Hastings funeral directors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Gentle Touch Funeral Services Share of Search**: 5.7% - **Terry Longley & Son Share of Search**: 2.9% ## Is Gentle Touch Funeral Services or Terry Longley & Son more popular in search? - In October 2026, Gentle Touch Funeral Services had more branded searches than Terry Longley & Son among Hastings funeral directors in New Zealand. Gentle Touch Funeral Services had about 20 branded searches, while Terry Longley & Son had 10. Gentle Touch Funeral Services made up 5.7% of all Hastings funeral director searches we track, and Terry Longley & Son accounted for 2.9%. - The lead changed hands 2 times in the 12 months ending October 2026: Terry Longley & Son took it in June 2026, Gentle Touch Funeral Services took it in September 2026. - Across the 12 months ending October 2026, Gentle Touch Funeral Services’ share of searches among Hastings funeral directors in New Zealand moved from 7.4% to 5.7%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending October 2026, Terry Longley & Son’s share of searches among Hastings funeral directors in New Zealand moved from 3.7% to 2.9%, and its estimated monthly branded searches held steady at 10. ## Top Hastings funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Gentle Touch Funeral Services appeared in all three answers. Terry Longley & Son did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gentle Touch Funeral Services | 1st | 3 of 3 | 3 of 3 | | Tim Hutchins Funeral Services | 2nd | 3 of 3 | 3 of 3 | | Beth Shan | 3rd | 3 of 3 | 3 of 3 | | Tong & Peryer | 4th | 2 of 3 | 2 of 3 | | Terry Longley & Son | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hastings funeral directors - Asked ChatGPT "Which funeral director should I hire in Hastings, New Zealand?": 1. Gentle Touch Funeral Services, 2. Beth Shan, 3. Tim Hutchins Funeral Services, 4. Tong & Peryer - Asked ChatGPT "What are the best funeral directors in Hastings, New Zealand?": 1. Gentle Touch Funeral Services, 2. Tim Hutchins Funeral Services, 3. Beth Shan, 4. Tong & Peryer - Asked ChatGPT "What's the best funeral director in Hastings, New Zealand for a loved one?": 1. Gentle Touch Funeral Services, 2. Tim Hutchins Funeral Services, 3. Beth Shan Not named in any answer: Terry Longley & Son. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hastings funeral directors in October 2026? - In October 2026, Gentle Touch Funeral Services lost share of searches among Hastings funeral directors in New Zealand, from 9.7% to 5.7%. - Terry Longley & Son’s share of searches among Hastings funeral directors in New Zealand has lost ground for 3 months in a row, from 13.9% to 2.9% in October 2026. ## How has branded search for Gentle Touch Funeral Services and Terry Longley & Son changed in New Zealand over the last 12 months? | Month | Gentle Touch Funeral Services estimated searches | Gentle Touch Funeral Services Share of Search | Gentle Touch Funeral Services rank | Terry Longley & Son estimated searches | Terry Longley & Son Share of Search | Terry Longley & Son rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 7.4% | 3 | 10 | 3.7% | 4 | | Dec 2025 | 20 | 6.5% | 3 | 10 | 3.2% | 4 | | Jan 2026 | 20 | 6.3% | 3 | 10 | 3.1% | 4 | | Feb 2026 | 20 | 9.1% | 3 | 10 | 4.5% | 4 | | Mar 2026 | 20 | 6.3% | 3 | 20 | 6.3% | 4 | | Apr 2026 | 20 | 7.4% | 3 | 20 | 7.4% | 4 | | May 2026 | 30 | 10.3% | 3 | 20 | 6.9% | 4 | | Jun 2026 | 20 | 6.5% | 4 | 40 | 12.9% | 3 | | Jul 2026 | 20 | 5.6% | 4 | 50 | 13.9% | 3 | | Aug 2026 | 20 | 6.5% | 4 | 30 | 9.7% | 3 | | Sep 2026 | 30 | 9.7% | 3 | 10 | 3.2% | 4 | | Oct 2026 | 20 | 5.7% | 3 | 10 | 2.9% | 4 | ## How are Gentle Touch Funeral Services’ and Terry Longley & Son’s branded searches counted? Brandwave collects information about searches that people make online using Gentle Touch Funeral Services’ and Terry Longley & Son’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gentle Touch Funeral Services**: Measured on the search terms “gentle touch funeral services” and “gentle touch funerals”, summed into one figure. - **Terry Longley & Son**: Measured on the search terms “terry longley & son” and “terry longley and son”, summed into one figure. - [Gentle Touch Funeral Services profile](/demand/nz/brands/gentle-touch-funeral-services) - [Terry Longley & Son profile](/demand/nz/brands/terry-longley-and-son) - [All Hastings funeral directors in New Zealand](/demand/nz/locations/hastings/funeral-directors): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gentle Touch Funeral Services or Terry Longley & Son more popular in search? In October 2026, Gentle Touch Funeral Services had more branded searches than Terry Longley & Son among Hastings funeral directors in New Zealand. Gentle Touch Funeral Services had about 20 branded searches, while Terry Longley & Son had 10. Gentle Touch Funeral Services made up 5.7% of all Hastings funeral director searches we track, and Terry Longley & Son accounted for 2.9%. ## Cite this page Brandwave. "Gentle Touch Funeral Services vs Terry Longley & Son: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/locations/hastings/funeral-directors/compare/gentle-touch-funeral-services-vs-terry-longley-and-son This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/hastings/funeral-directors/compare/gentle-touch-funeral-services-vs-terry-longley-and-son. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.