--- title: "Beth Shan vs Gentle Touch Funeral Services: Which is more popular in New Zealand?" description: "Is Beth Shan or Gentle Touch Funeral Services more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/hastings/funeral-directors/compare/beth-shan-vs-gentle-touch-funeral-services" publisher: "Brandwave" --- # Beth Shan vs Gentle Touch Funeral Services: Which is more popular in New Zealand? Is Beth Shan or Gentle Touch Funeral Services more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beth Shan and Gentle Touch Funeral Services - **Competitive set**: Hastings funeral directors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Beth Shan Share of Search**: 60% - **Gentle Touch Funeral Services Share of Search**: 5.7% ## Is Beth Shan or Gentle Touch Funeral Services more popular in search? - In October 2026, Beth Shan had more branded searches than Gentle Touch Funeral Services among Hastings funeral directors in New Zealand. Beth Shan had about 210 branded searches, while Gentle Touch Funeral Services had 20. Beth Shan made up 60% of all Hastings funeral director searches we track, and Gentle Touch Funeral Services accounted for 5.7%. - Beth Shan was ahead of Gentle Touch Funeral Services in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Beth Shan’s share of searches among Hastings funeral directors in New Zealand moved from 44.4% to 60%, and its estimated monthly branded searches moved from 120 to 210. - Across the 12 months ending October 2026, Gentle Touch Funeral Services’ share of searches among Hastings funeral directors in New Zealand moved from 7.4% to 5.7%, and its estimated monthly branded searches held steady at 20. ## Top Hastings funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, both Beth Shan and Gentle Touch Funeral Services showed up in all three answers. Gentle Touch Funeral Services was listed before Beth Shan in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gentle Touch Funeral Services | 1st | 3 of 3 | 3 of 3 | | Tim Hutchins Funeral Services | 2nd | 3 of 3 | 3 of 3 | | Beth Shan | 3rd | 3 of 3 | 3 of 3 | | Tong & Peryer | 4th | 2 of 3 | 2 of 3 | | Terry Longley & Son | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hastings funeral directors - Asked ChatGPT "Which funeral director should I hire in Hastings, New Zealand?": 1. Gentle Touch Funeral Services, 2. Beth Shan, 3. Tim Hutchins Funeral Services, 4. Tong & Peryer - Asked ChatGPT "What are the best funeral directors in Hastings, New Zealand?": 1. Gentle Touch Funeral Services, 2. Tim Hutchins Funeral Services, 3. Beth Shan, 4. Tong & Peryer - Asked ChatGPT "What's the best funeral director in Hastings, New Zealand for a loved one?": 1. Gentle Touch Funeral Services, 2. Tim Hutchins Funeral Services, 3. Beth Shan Not named in any answer: Terry Longley & Son. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hastings funeral directors in October 2026? - In October 2026, Beth Shan lost share of searches among Hastings funeral directors in New Zealand, from 64.5% to 60%. - In October 2026, Gentle Touch Funeral Services lost share of searches among Hastings funeral directors in New Zealand, from 9.7% to 5.7%. ## How has branded search for Beth Shan and Gentle Touch Funeral Services changed in New Zealand over the last 12 months? | Month | Beth Shan estimated searches | Beth Shan Share of Search | Beth Shan rank | Gentle Touch Funeral Services estimated searches | Gentle Touch Funeral Services Share of Search | Gentle Touch Funeral Services rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 120 | 44.4% | 1 | 20 | 7.4% | 3 | | Dec 2025 | 160 | 51.6% | 1 | 20 | 6.5% | 3 | | Jan 2026 | 230 | 71.9% | 1 | 20 | 6.3% | 3 | | Feb 2026 | 150 | 68.2% | 1 | 20 | 9.1% | 3 | | Mar 2026 | 220 | 68.8% | 1 | 20 | 6.3% | 3 | | Apr 2026 | 170 | 63% | 1 | 20 | 7.4% | 3 | | May 2026 | 160 | 55.2% | 1 | 30 | 10.3% | 3 | | Jun 2026 | 170 | 54.8% | 1 | 20 | 6.5% | 4 | | Jul 2026 | 190 | 52.8% | 1 | 20 | 5.6% | 4 | | Aug 2026 | 200 | 64.5% | 1 | 20 | 6.5% | 4 | | Sep 2026 | 200 | 64.5% | 1 | 30 | 9.7% | 3 | | Oct 2026 | 210 | 60% | 1 | 20 | 5.7% | 3 | ## How are Beth Shan’s and Gentle Touch Funeral Services’ branded searches counted? Brandwave collects information about searches that people make online using Beth Shan’s and Gentle Touch Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beth Shan**: Measured on the search terms “beth shan”, “beth shan funeral”, “beth shan hastings”, “beth-shan”, “beth-shan hastings” and “bethshan”, summed into one figure. - **Gentle Touch Funeral Services**: Measured on the search terms “gentle touch funeral services” and “gentle touch funerals”, summed into one figure. - [Beth Shan profile](/demand/nz/brands/beth-shan) - [Gentle Touch Funeral Services profile](/demand/nz/brands/gentle-touch-funeral-services) - [All Hastings funeral directors in New Zealand](/demand/nz/locations/hastings/funeral-directors): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beth Shan or Gentle Touch Funeral Services more popular in search? In October 2026, Beth Shan had more branded searches than Gentle Touch Funeral Services among Hastings funeral directors in New Zealand. Beth Shan had about 210 branded searches, while Gentle Touch Funeral Services had 20. Beth Shan made up 60% of all Hastings funeral director searches we track, and Gentle Touch Funeral Services accounted for 5.7%. ## Cite this page Brandwave. "Beth Shan vs Gentle Touch Funeral Services: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/locations/hastings/funeral-directors/compare/beth-shan-vs-gentle-touch-funeral-services This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/hastings/funeral-directors/compare/beth-shan-vs-gentle-touch-funeral-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.