--- title: "LJ Hooker vs Ray White: Which is searched more in New Zealand?" description: "Is LJ Hooker or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies/compare/lj-hooker-vs-ray-white" publisher: "Brandwave" --- # LJ Hooker vs Ray White: Which is searched more in New Zealand? Is LJ Hooker or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LJ Hooker and Ray White - **Competitive set**: Hamilton real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **LJ Hooker Share of Search**: 2.8% - **Ray White Share of Search**: 15.2% ## Is LJ Hooker or Ray White more popular in search? - In September 2026, Ray White had more branded searches than LJ Hooker among Hamilton real estate agencies in New Zealand. Ray White had about 1,490 branded searches, while LJ Hooker had 270. Ray White made up 15.2% of all Hamilton real estate agency searches we track, and LJ Hooker accounted for 2.8%. - Ray White was ahead of LJ Hooker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LJ Hooker’s share of searches among Hamilton real estate agencies in New Zealand moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 290 to 270. - Across the 12 months ending September 2026, Ray White’s share of searches among Hamilton real estate agencies in New Zealand moved from 16% to 15.2%, and its estimated monthly branded searches moved from 1.9K to 1.5K. ## Top Hamilton real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ray White was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LJ Hooker did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lodge Real Estate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lugtons | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Harcourts | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bayleys | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Ray White | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | LJ Hooker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Hamilton real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Hamilton, New Zealand?": 1. Lodge Real Estate, 2. Lugtons, 3. Bayleys, 4. Harcourts - Asked ChatGPT "What are the best real estate agencies in Hamilton, New Zealand?": 1. Lodge Real Estate, 2. Lugtons, 3. Harcourts, 4. Bayleys, 5. Ray White - Asked ChatGPT "What's the best real estate agency in Hamilton, New Zealand for to sell a house?": 1. Lodge Real Estate, 2. Lugtons, 3. Harcourts, 4. Bayleys - Searched Google, AI Overview "hamilton real estate": 1. Lodge Real Estate, 2. Lugtons, 3. Harcourts, 4. Ray White - Searched Google, AI Overview "best real estate agent hamilton": 1. Harcourts, 2. Lodge Real Estate, 3. Lugtons, 4. Bayleys Not named in any answer: LJ Hooker. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton real estate agencies in September 2026? - In September 2026, Lugtons overtook Ray White to rank 3rd among Hamilton real estate agencies in New Zealand, with 15.4% of the searches. - In September 2026, Ray White lost share of searches among Hamilton real estate agencies in New Zealand, from 17.7% to 15.2%. - LJ Hooker’s share of searches among Hamilton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.2% to 2.8% in September 2026. ## Month by month | Month | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 290 | 2.4% | 6 | 1.9K | 16% | 4 | | Nov 2025 | 380 | 3.4% | 6 | 1.7K | 15.3% | 4 | | Dec 2025 | 280 | 3.5% | 6 | 1.4K | 17.9% | 3 | | Jan 2026 | 330 | 3.1% | 6 | 1.7K | 16.3% | 3 | | Feb 2026 | 300 | 2.6% | 6 | 1.7K | 14.7% | 4 | | Mar 2026 | 260 | 2.1% | 6 | 1.9K | 15.5% | 4 | | Apr 2026 | 200 | 2% | 6 | 1.5K | 15.1% | 4 | | May 2026 | 190 | 1.8% | 6 | 1.5K | 14.6% | 4 | | Jun 2026 | 220 | 2.2% | 6 | 1.5K | 14.9% | 4 | | Jul 2026 | 220 | 2.3% | 6 | 1.5K | 16% | 4 | | Aug 2026 | 240 | 2.3% | 6 | 1.8K | 17.7% | 3 | | Sep 2026 | 270 | 2.8% | 6 | 1.5K | 15.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using LJ Hooker’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker hamilton”, “lj hooker marketing”, “lj hooker rentals” and “ljhooker”, summed into one figure. - **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white hamilton”, “ray white rentals”, “raywhite” and “raywhite rentals”, summed into one figure. - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [Ray White profile](/demand/nz/brands/ray-white) - [All Hamilton real estate agencies in New Zealand](/demand/nz/locations/hamilton/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LJ Hooker or Ray White more popular in search? In September 2026, Ray White had more branded searches than LJ Hooker among Hamilton real estate agencies in New Zealand. Ray White had about 1,490 branded searches, while LJ Hooker had 270. Ray White made up 15.2% of all Hamilton real estate agency searches we track, and LJ Hooker accounted for 2.8%. ## Cite this page Brandwave. "LJ Hooker vs Ray White: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies/compare/lj-hooker-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies/compare/lj-hooker-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.