--- title: "Harcourts vs Ray White: Which is searched more in New Zealand?" description: "Is Harcourts or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies/compare/harcourts-vs-ray-white" publisher: "Brandwave" --- # Harcourts vs Ray White: Which is searched more in New Zealand? Is Harcourts or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harcourts and Ray White - **Competitive set**: Hamilton real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Harcourts Share of Search**: 24.7% - **Ray White Share of Search**: 15.2% ## Is Harcourts or Ray White more popular in search? - In September 2026, Harcourts had more branded searches than Ray White among Hamilton real estate agencies in New Zealand. Harcourts had about 2,420 branded searches, while Ray White had 1,490. Harcourts made up 24.7% of all Hamilton real estate agency searches we track, and Ray White accounted for 15.2%. - Harcourts was ahead of Ray White in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Harcourts’ share of searches among Hamilton real estate agencies in New Zealand moved from 23.9% to 24.7%, and its estimated monthly branded searches moved from 2.9K to 2.4K. - Across the 12 months ending September 2026, Ray White’s share of searches among Hamilton real estate agencies in New Zealand moved from 16% to 15.2%, and its estimated monthly branded searches moved from 1.9K to 1.5K. ## Top Hamilton real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Harcourts appeared in all five answers. Ray White was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Harcourts was listed before Ray White in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lodge Real Estate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lugtons | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Harcourts | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bayleys | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Ray White | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | LJ Hooker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Hamilton real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Hamilton, New Zealand?": 1. Lodge Real Estate, 2. Lugtons, 3. Bayleys, 4. Harcourts - Asked ChatGPT "What are the best real estate agencies in Hamilton, New Zealand?": 1. Lodge Real Estate, 2. Lugtons, 3. Harcourts, 4. Bayleys, 5. Ray White - Asked ChatGPT "What's the best real estate agency in Hamilton, New Zealand for to sell a house?": 1. Lodge Real Estate, 2. Lugtons, 3. Harcourts, 4. Bayleys - Searched Google, AI Overview "hamilton real estate": 1. Lodge Real Estate, 2. Lugtons, 3. Harcourts, 4. Ray White - Searched Google, AI Overview "best real estate agent hamilton": 1. Harcourts, 2. Lodge Real Estate, 3. Lugtons, 4. Bayleys Not named in any answer: LJ Hooker. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton real estate agencies in September 2026? - In September 2026, Lugtons overtook Ray White to rank 3rd among Hamilton real estate agencies in New Zealand, with 15.4% of the searches. - In September 2026, Harcourts gained share of searches among Hamilton real estate agencies in New Zealand, from 23.6% to 24.7%. - In September 2026, Ray White lost share of searches among Hamilton real estate agencies in New Zealand, from 17.7% to 15.2%. ## Month by month | Month | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 23.9% | 2 | 1.9K | 16% | 4 | | Nov 2025 | 2.5K | 22.5% | 2 | 1.7K | 15.3% | 4 | | Dec 2025 | 1.9K | 23.2% | 2 | 1.4K | 17.9% | 3 | | Jan 2026 | 2.8K | 26.7% | 2 | 1.7K | 16.3% | 3 | | Feb 2026 | 2.8K | 24.4% | 2 | 1.7K | 14.7% | 4 | | Mar 2026 | 2.8K | 23.4% | 2 | 1.9K | 15.5% | 4 | | Apr 2026 | 2.4K | 23.4% | 2 | 1.5K | 15.1% | 4 | | May 2026 | 2.4K | 22.8% | 2 | 1.5K | 14.6% | 4 | | Jun 2026 | 2.4K | 23.4% | 2 | 1.5K | 14.9% | 4 | | Jul 2026 | 1.9K | 20.2% | 2 | 1.5K | 16% | 4 | | Aug 2026 | 2.4K | 23.6% | 2 | 1.8K | 17.7% | 3 | | Sep 2026 | 2.4K | 24.7% | 2 | 1.5K | 15.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Harcourts’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts hamilton”, “harcourts nz”, “harcourts property management”, “harcourts real estate” and “harcourts rentals”, summed into one figure. - **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white hamilton”, “ray white rentals”, “raywhite” and “raywhite rentals”, summed into one figure. - [Harcourts profile](/demand/nz/brands/harcourts) - [Ray White profile](/demand/nz/brands/ray-white) - [All Hamilton real estate agencies in New Zealand](/demand/nz/locations/hamilton/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harcourts or Ray White more popular in search? In September 2026, Harcourts had more branded searches than Ray White among Hamilton real estate agencies in New Zealand. Harcourts had about 2,420 branded searches, while Ray White had 1,490. Harcourts made up 24.7% of all Hamilton real estate agency searches we track, and Ray White accounted for 15.2%. ## Cite this page Brandwave. "Harcourts vs Ray White: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies/compare/harcourts-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies/compare/harcourts-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.