--- title: "Bayleys vs Ray White: Which is searched more in New Zealand?" description: "Is Bayleys or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies/compare/bayleys-vs-ray-white" publisher: "Brandwave" --- # Bayleys vs Ray White: Which is searched more in New Zealand? Is Bayleys or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Ray White - **Competitive set**: Hamilton real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bayleys Share of Search**: 12.3% - **Ray White Share of Search**: 15.2% ## Is Bayleys or Ray White more popular in search? - In September 2026, Ray White had more branded searches than Bayleys among Hamilton real estate agencies in New Zealand. Ray White had about 1,490 branded searches, while Bayleys had 1,200. Ray White made up 15.2% of all Hamilton real estate agency searches we track, and Bayleys accounted for 12.3%. - Ray White was ahead of Bayleys in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bayleys’ share of searches among Hamilton real estate agencies in New Zealand moved from 13.3% to 12.3%, and its estimated monthly branded searches moved from 1.6K to 1.2K. - Across the 12 months ending September 2026, Ray White’s share of searches among Hamilton real estate agencies in New Zealand moved from 16% to 15.2%, and its estimated monthly branded searches moved from 1.9K to 1.5K. ## Top Hamilton real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bayleys was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ray White was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bayleys was listed before Ray White in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lodge Real Estate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lugtons | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Harcourts | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bayleys | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Ray White | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | LJ Hooker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Hamilton real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Hamilton, New Zealand?": 1. Lodge Real Estate, 2. Lugtons, 3. Bayleys, 4. Harcourts - Asked ChatGPT "What are the best real estate agencies in Hamilton, New Zealand?": 1. Lodge Real Estate, 2. Lugtons, 3. Harcourts, 4. Bayleys, 5. Ray White - Asked ChatGPT "What's the best real estate agency in Hamilton, New Zealand for to sell a house?": 1. Lodge Real Estate, 2. Lugtons, 3. Harcourts, 4. Bayleys - Searched Google, AI Overview "hamilton real estate": 1. Lodge Real Estate, 2. Lugtons, 3. Harcourts, 4. Ray White - Searched Google, AI Overview "best real estate agent hamilton": 1. Harcourts, 2. Lodge Real Estate, 3. Lugtons, 4. Bayleys Not named in any answer: LJ Hooker. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton real estate agencies in September 2026? - In September 2026, Lugtons overtook Ray White to rank 3rd among Hamilton real estate agencies in New Zealand, with 15.4% of the searches. - In September 2026, Bayleys gained share of searches among Hamilton real estate agencies in New Zealand, from 11.4% to 12.3%. - In September 2026, Ray White lost share of searches among Hamilton real estate agencies in New Zealand, from 17.7% to 15.2%. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 13.3% | 5 | 1.9K | 16% | 4 | | Nov 2025 | 1.4K | 12.2% | 5 | 1.7K | 15.3% | 4 | | Dec 2025 | 880 | 10.9% | 5 | 1.4K | 17.9% | 3 | | Jan 2026 | 980 | 9.3% | 5 | 1.7K | 16.3% | 3 | | Feb 2026 | 1.5K | 13.3% | 5 | 1.7K | 14.7% | 4 | | Mar 2026 | 1.3K | 10.9% | 5 | 1.9K | 15.5% | 4 | | Apr 2026 | 1.2K | 11.6% | 5 | 1.5K | 15.1% | 4 | | May 2026 | 1.3K | 12% | 5 | 1.5K | 14.6% | 4 | | Jun 2026 | 1.3K | 13.1% | 5 | 1.5K | 14.9% | 4 | | Jul 2026 | 1.4K | 14.6% | 5 | 1.5K | 16% | 4 | | Aug 2026 | 1.2K | 11.4% | 5 | 1.8K | 17.7% | 3 | | Sep 2026 | 1.2K | 12.3% | 5 | 1.5K | 15.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys hamilton”, “bayleys property management”, “bayleys real estate”, “bayleys realestate” and “bayleys rentals”, summed into one figure. - **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white hamilton”, “ray white rentals”, “raywhite” and “raywhite rentals”, summed into one figure. - [Bayleys profile](/demand/nz/brands/bayleys) - [Ray White profile](/demand/nz/brands/ray-white) - [All Hamilton real estate agencies in New Zealand](/demand/nz/locations/hamilton/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bayleys or Ray White more popular in search? In September 2026, Ray White had more branded searches than Bayleys among Hamilton real estate agencies in New Zealand. Ray White had about 1,490 branded searches, while Bayleys had 1,200. Ray White made up 15.2% of all Hamilton real estate agency searches we track, and Bayleys accounted for 12.3%. ## Cite this page Brandwave. "Bayleys vs Ray White: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies/compare/bayleys-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies/compare/bayleys-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.