--- title: "Bayleys vs Harcourts: Which is searched more in New Zealand?" description: "Is Bayleys or Harcourts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies/compare/bayleys-vs-harcourts" publisher: "Brandwave" --- # Bayleys vs Harcourts: Which is searched more in New Zealand? Is Bayleys or Harcourts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Harcourts - **Competitive set**: Hamilton real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bayleys Share of Search**: 12.3% - **Harcourts Share of Search**: 24.7% ## Is Bayleys or Harcourts more popular in search? - In September 2026, Harcourts had more branded searches than Bayleys among Hamilton real estate agencies in New Zealand. Harcourts had about 2,420 branded searches, while Bayleys had 1,200. Harcourts made up 24.7% of all Hamilton real estate agency searches we track, and Bayleys accounted for 12.3%. - Harcourts was ahead of Bayleys in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bayleys’ share of searches among Hamilton real estate agencies in New Zealand moved from 13.3% to 12.3%, and its estimated monthly branded searches moved from 1.6K to 1.2K. - Across the 12 months ending September 2026, Harcourts’ share of searches among Hamilton real estate agencies in New Zealand moved from 23.9% to 24.7%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top Hamilton real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Harcourts appeared in all five answers. Bayleys was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Harcourts was listed before Bayleys in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lodge Real Estate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lugtons | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Harcourts | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bayleys | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Ray White | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | LJ Hooker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Hamilton real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Hamilton, New Zealand?": 1. Lodge Real Estate, 2. Lugtons, 3. Bayleys, 4. Harcourts - Asked ChatGPT "What are the best real estate agencies in Hamilton, New Zealand?": 1. Lodge Real Estate, 2. Lugtons, 3. Harcourts, 4. Bayleys, 5. Ray White - Asked ChatGPT "What's the best real estate agency in Hamilton, New Zealand for to sell a house?": 1. Lodge Real Estate, 2. Lugtons, 3. Harcourts, 4. Bayleys - Searched Google, AI Overview "hamilton real estate": 1. Lodge Real Estate, 2. Lugtons, 3. Harcourts, 4. Ray White - Searched Google, AI Overview "best real estate agent hamilton": 1. Harcourts, 2. Lodge Real Estate, 3. Lugtons, 4. Bayleys Not named in any answer: LJ Hooker. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton real estate agencies in September 2026? - In September 2026, Harcourts gained share of searches among Hamilton real estate agencies in New Zealand, from 23.6% to 24.7%. - In September 2026, Bayleys gained share of searches among Hamilton real estate agencies in New Zealand, from 11.4% to 12.3%. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 13.3% | 5 | 2.9K | 23.9% | 2 | | Nov 2025 | 1.4K | 12.2% | 5 | 2.5K | 22.5% | 2 | | Dec 2025 | 880 | 10.9% | 5 | 1.9K | 23.2% | 2 | | Jan 2026 | 980 | 9.3% | 5 | 2.8K | 26.7% | 2 | | Feb 2026 | 1.5K | 13.3% | 5 | 2.8K | 24.4% | 2 | | Mar 2026 | 1.3K | 10.9% | 5 | 2.8K | 23.4% | 2 | | Apr 2026 | 1.2K | 11.6% | 5 | 2.4K | 23.4% | 2 | | May 2026 | 1.3K | 12% | 5 | 2.4K | 22.8% | 2 | | Jun 2026 | 1.3K | 13.1% | 5 | 2.4K | 23.4% | 2 | | Jul 2026 | 1.4K | 14.6% | 5 | 1.9K | 20.2% | 2 | | Aug 2026 | 1.2K | 11.4% | 5 | 2.4K | 23.6% | 2 | | Sep 2026 | 1.2K | 12.3% | 5 | 2.4K | 24.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys hamilton”, “bayleys property management”, “bayleys real estate”, “bayleys realestate” and “bayleys rentals”, summed into one figure. - **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts hamilton”, “harcourts nz”, “harcourts property management”, “harcourts real estate” and “harcourts rentals”, summed into one figure. - [Bayleys profile](/demand/nz/brands/bayleys) - [Harcourts profile](/demand/nz/brands/harcourts) - [All Hamilton real estate agencies in New Zealand](/demand/nz/locations/hamilton/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bayleys or Harcourts more popular in search? In September 2026, Harcourts had more branded searches than Bayleys among Hamilton real estate agencies in New Zealand. Harcourts had about 2,420 branded searches, while Bayleys had 1,200. Harcourts made up 24.7% of all Hamilton real estate agency searches we track, and Bayleys accounted for 12.3%. ## Cite this page Brandwave. "Bayleys vs Harcourts: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies/compare/bayleys-vs-harcourts This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies/compare/bayleys-vs-harcourts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.