---
title: "Hamilton real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Hamilton real estate agencies using branded searches made in Hamilton. Share of Search among Lodge Real Estate, Harcourts, Ray White, Lugtons, Bayleys and LJ Hooker, the hamilton real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies"
publisher: "Brandwave"
---

# Hamilton real estate agencies in New Zealand: Which brands are most popular in search?

Compare Hamilton real estate agencies using branded searches made in Hamilton. Share of Search among Lodge Real Estate, Harcourts, Ray White, Lugtons, Bayleys and LJ Hooker, the hamilton real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hamilton real estate agencies
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Lodge Real Estate, 28.6%

## Which brand is most popular in search among hamilton real estate agencies in New Zealand?

- In August 2026, Lodge Real Estate was the most searched among hamilton real estate agencies in New Zealand, with an estimated 3.1K branded searches and 28.6% estimated Share of Search within this set.
- Harcourts is in 2nd place, 3.9 percentage points behind at 24.7% Share of Search.
- Across the 11 months ending August 2026, Lodge Real Estate’s estimated Share of Search among hamilton real estate agencies in New Zealand increased from 25.1% to 28.6%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among hamilton real estate agencies in New Zealand increased from 16% to 17.6%.
- Across the 11 months ending August 2026, Lugtons’ estimated Share of Search among hamilton real estate agencies in New Zealand decreased from 16.8% to 14.2%.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among hamilton real estate agencies in New Zealand decreased from 14.1% to 11.9%.
- Across the 11 months ending August 2026, Lodge Real Estate’s estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 30.1% in April 2026 and was lowest at 25.1% in October 2025.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 27.4% in January 2026 and was lowest at 21.4% in July 2026.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 18% in December 2025 and was lowest at 14.8% in May 2026.
- Across the 11 months ending August 2026, Lugtons’ estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 17.8% in March 2026 and was lowest at 13.2% in December 2025.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 14.8% in July 2026 and was lowest at 10.2% in January 2026.
- Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 3.7% in November 2025 and was lowest at 2.3% in May 2026.
- Across the 11 months ending August 2026, Lodge Real Estate rose from 2nd to 1st among hamilton real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Harcourts fell from 1st to 2nd among hamilton real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Ray White rose from 4th to 3rd among hamilton real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Lugtons fell from 3rd to 4th among hamilton real estate agencies in New Zealand.
- Across the 11 months ending August 2026, LJ Hooker held steady: its estimated Share of Search among hamilton real estate agencies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Lodge Real Estate vs Harcourts: compare search popularity](/demand/nz/compare/harcourts-vs-lodge-real-estate): 28.6% against 24.7% Share of Search.
- [Lodge Real Estate vs Ray White: compare search popularity](/demand/nz/compare/lodge-real-estate-vs-ray-white): 28.6% against 17.6% Share of Search.
- [Lodge Real Estate vs Lugtons: compare search popularity](/demand/nz/compare/lodge-real-estate-vs-lugtons): 28.6% against 14.2% Share of Search.
- [Lodge Real Estate vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-lodge-real-estate): 28.6% against 11.9% Share of Search.
- [Harcourts vs Ray White: compare search popularity](/demand/nz/compare/harcourts-vs-ray-white): 24.7% against 17.6% Share of Search.
- [Harcourts vs Lugtons: compare search popularity](/demand/nz/compare/harcourts-vs-lugtons): 24.7% against 14.2% Share of Search.
- [Harcourts vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-harcourts): 24.7% against 11.9% Share of Search.
- [Ray White vs Lugtons: compare search popularity](/demand/nz/compare/lugtons-vs-ray-white): 17.6% against 14.2% Share of Search.
- [Ray White vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-ray-white): 17.6% against 11.9% Share of Search.
- [Lugtons vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-lugtons): 14.2% against 11.9% Share of Search.

## How did search popularity change for New Zealand hamilton real estate agencies in August 2026?

- In August 2026, Ray White overtook Lugtons to rank 3rd among hamilton real estate agencies in New Zealand, at 17.6%.
- In August 2026, Harcourts gained estimated Share of Search among hamilton real estate agencies in New Zealand, from 21.4% to 24.7%.
- In August 2026, Lodge Real Estate gained estimated Share of Search among hamilton real estate agencies in New Zealand, from 27.9% to 28.6%.
- In August 2026, Bayleys lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 14.8% to 11.9%.
- In August 2026, Lugtons lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 16.9% to 14.2%.
- LJ Hooker’s estimated Share of Search among hamilton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.3% to 3% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lodge Real Estate | 28.6% | 3.1K | +11.2% | Lodge Real Estate |
| 2 | Harcourts | 24.7% | 2.7K | +25.4% | Harcourts New Zealand |
| 3 | Ray White | 17.6% | 1.9K | +16.6% | Ray White New Zealand |
| 4 | Lugtons | 14.2% | 1.5K | -8.9% | Lugtons |
| 5 | Bayleys | 11.9% | 1.3K | -12.2% | Bayleys Real Estate |
| 6 | LJ Hooker | 3% | 320 | +18.5% | LJ Hooker Group New Zealand |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Harcourts | 3.2K | 25.2% | 1 |
| Oct 2025 | Lodge Real Estate | 3.2K | 25.1% | 2 |
| Oct 2025 | Lugtons | 2.1K | 16.8% | 3 |
| Oct 2025 | Ray White | 2K | 16% | 4 |
| Oct 2025 | Bayleys | 1.8K | 14.1% | 5 |
| Oct 2025 | LJ Hooker | 360 | 2.8% | 6 |
| Nov 2025 | Lodge Real Estate | 3.3K | 27.4% | 1 |
| Nov 2025 | Harcourts | 2.9K | 23.9% | 2 |
| Nov 2025 | Lugtons | 2K | 16.9% | 3 |
| Nov 2025 | Ray White | 1.9K | 15.5% | 4 |
| Nov 2025 | Bayleys | 1.5K | 12.6% | 5 |
| Nov 2025 | LJ Hooker | 440 | 3.7% | 6 |
| Dec 2025 | Lodge Real Estate | 2.5K | 29.2% | 1 |
| Dec 2025 | Harcourts | 2.1K | 24.3% | 2 |
| Dec 2025 | Ray White | 1.5K | 18% | 3 |
| Dec 2025 | Lugtons | 1.1K | 13.2% | 4 |
| Dec 2025 | Bayleys | 990 | 11.7% | 5 |
| Dec 2025 | LJ Hooker | 300 | 3.5% | 6 |
| Jan 2026 | Lodge Real Estate | 3.2K | 28.7% | 1 |
| Jan 2026 | Harcourts | 3K | 27.4% | 2 |
| Jan 2026 | Ray White | 1.8K | 16.6% | 3 |
| Jan 2026 | Lugtons | 1.5K | 13.6% | 4 |
| Jan 2026 | Bayleys | 1.1K | 10.2% | 5 |
| Jan 2026 | LJ Hooker | 380 | 3.4% | 6 |
| Feb 2026 | Lodge Real Estate | 3.2K | 26.1% | 1 |
| Feb 2026 | Harcourts | 3K | 25.1% | 2 |
| Feb 2026 | Lugtons | 2K | 16.8% | 3 |
| Feb 2026 | Ray White | 1.8K | 15% | 4 |
| Feb 2026 | Bayleys | 1.7K | 14.1% | 5 |
| Feb 2026 | LJ Hooker | 360 | 3% | 6 |
| Mar 2026 | Lodge Real Estate | 3.6K | 28.3% | 1 |
| Mar 2026 | Harcourts | 3K | 24.2% | 2 |
| Mar 2026 | Lugtons | 2.3K | 17.8% | 3 |
| Mar 2026 | Ray White | 2K | 15.7% | 4 |
| Mar 2026 | Bayleys | 1.4K | 11.4% | 5 |
| Mar 2026 | LJ Hooker | 320 | 2.5% | 6 |
| Apr 2026 | Lodge Real Estate | 3.2K | 30.1% | 1 |
| Apr 2026 | Harcourts | 2.5K | 24.2% | 2 |
| Apr 2026 | Lugtons | 1.7K | 16% | 3 |
| Apr 2026 | Ray White | 1.6K | 15.3% | 4 |
| Apr 2026 | Bayleys | 1.2K | 11.8% | 5 |
| Apr 2026 | LJ Hooker | 260 | 2.5% | 6 |
| May 2026 | Lodge Real Estate | 3.3K | 30% | 1 |
| May 2026 | Harcourts | 2.6K | 23.7% | 2 |
| May 2026 | Lugtons | 1.8K | 16.6% | 3 |
| May 2026 | Ray White | 1.6K | 14.8% | 4 |
| May 2026 | Bayleys | 1.4K | 12.6% | 5 |
| May 2026 | LJ Hooker | 250 | 2.3% | 6 |
| Jun 2026 | Lodge Real Estate | 3.1K | 28.9% | 1 |
| Jun 2026 | Harcourts | 2.6K | 24.5% | 2 |
| Jun 2026 | Lugtons | 1.6K | 15.5% | 3 |
| Jun 2026 | Ray White | 1.6K | 15.1% | 4 |
| Jun 2026 | Bayleys | 1.4K | 13.4% | 5 |
| Jun 2026 | LJ Hooker | 270 | 2.5% | 6 |
| Jul 2026 | Lodge Real Estate | 2.8K | 27.9% | 1 |
| Jul 2026 | Harcourts | 2.1K | 21.4% | 2 |
| Jul 2026 | Lugtons | 1.7K | 16.9% | 3 |
| Jul 2026 | Ray White | 1.6K | 16.4% | 4 |
| Jul 2026 | Bayleys | 1.5K | 14.8% | 5 |
| Jul 2026 | LJ Hooker | 270 | 2.7% | 6 |
| Aug 2026 | Lodge Real Estate | 3.1K | 28.6% | 1 |
| Aug 2026 | Harcourts | 2.7K | 24.7% | 2 |
| Aug 2026 | Ray White | 1.9K | 17.6% | 3 |
| Aug 2026 | Lugtons | 1.5K | 14.2% | 4 |
| Aug 2026 | Bayleys | 1.3K | 11.9% | 5 |
| Aug 2026 | LJ Hooker | 320 | 3% | 6 |
| Sep 2026 | Bayleys | — | — | — |
| Sep 2026 | Harcourts | — | — | — |
| Sep 2026 | LJ Hooker | — | — | — |
| Sep 2026 | Lodge Real Estate | — | — | — |
| Sep 2026 | Lugtons | — | — | — |
| Sep 2026 | Ray White | — | — | — |

## What is being compared

- **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys auckland”, “bayleys blenheim”, “bayleys blenheim nz”, “bayleys cambridge”, “bayleys co nz”, “bayleys gisborne”, “bayleys gisborne rentals”, “bayleys hamilton”, “bayleys hastings”, “bayleys houses for sale”, “bayleys kapiti”, “bayleys masterton”, “bayleys new zealand”, “bayleys nz”, “bayleys paraparaumu”, “bayleys property management”, “bayleys property management whanganui”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate ashburton”, “bayleys real estate ashburton nz”, “bayleys real estate auckland”, “bayleys real estate blenheim”, “bayleys real estate blenheim nz”, “bayleys real estate hastings”, “bayleys real estate hastings nz”, “bayleys real estate kapiti”, “bayleys real estate masterton”, “bayleys real estate new zealand”, “bayleys real estate nz”, “bayleys real estate paraparaumu”, “bayleys real estate properties for sale”, “bayleys real estate queenstown”, “bayleys real estate rentals”, “bayleys real estate whakatane”, “bayleys real estate whanganui”, “bayleys realestate”, “bayleys rentals”, “bayleys rentals blenheim”, “bayleys rentals nz”, “bayleys timaru”, “bayleys wellington”, “bayleys whakatane”, “bayleys whanganui”, “bayleys whangarei” and “bayleys.co.nz”, summed into one figure.
- **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure.
- **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker cambridge”, “lj hooker hamilton”, “lj hooker houses for sale”, “lj hooker marketing”, “lj hooker near me”, “lj hooker new zealand”, “lj hooker nz”, “lj hooker property management”, “lj hooker real estate”, “lj hooker real estate agents”, “lj hooker rentals”, “lj hooker rotorua”, “lj hooker taupo”, “lj hooker timaru” and “ljhooker”, summed into one figure.
- **Lodge Real Estate**: Measured on the search terms “lodge hamilton”, “lodge property management”, “lodge real estate”, “lodge real estate hamilton” and “lodge rentals”, summed into one figure.
- **Lugtons**: Measured on the search terms “lugton”, “lugton real estate”, “lugtons”, “lugtons hamilton”, “lugtons property management”, “lugtons real estate”, “lugtons real estate hamilton” and “lugtons rentals”, summed into one figure.
- **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure.

- [Bayleys](/demand/nz/brands/bayleys)
- [Harcourts](/demand/nz/brands/harcourts)
- [LJ Hooker](/demand/nz/brands/lj-hooker)
- [Lodge Real Estate](/demand/nz/brands/lodge-real-estate)
- [Lugtons](/demand/nz/brands/lugtons)
- [Ray White](/demand/nz/brands/ray-white)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hamilton real estate agencies in New Zealand?

In August 2026, Lodge Real Estate was the most searched among hamilton real estate agencies in New Zealand, with an estimated 3.1K branded searches and 28.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hamilton real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/hamilton/real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.