--- title: "Hamilton PR agencies in New Zealand: Which brands are most popular in search?" description: "Compare Hamilton pR agencies using branded searches made in Hamilton. Share of Search among The Collective Agency, HMC and Brainchild PR & Reputation, the hamilton PR agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/hamilton/pr-agencies" publisher: "Brandwave" --- # Hamilton PR agencies in New Zealand: Which brands are most popular in search? Compare Hamilton pR agencies using branded searches made in Hamilton. Share of Search among The Collective Agency, HMC and Brainchild PR & Reputation, the hamilton PR agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hamilton PR agencies - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: The Collective Agency, 62.5% ## Which brand is most popular in search among hamilton PR agencies in New Zealand? - In August 2026, The Collective Agency was the most searched among hamilton PR agencies in New Zealand, with an estimated 50 branded searches and 62.5% estimated Share of Search within this set. - HMC is in 2nd place, 37.5 percentage points behind at 25% Share of Search. - Across the 11 months ending August 2026, The Collective Agency’s estimated Share of Search among hamilton PR agencies in New Zealand increased from 50% to 62.5%. - Across the 11 months ending August 2026, HMC’s estimated Share of Search among hamilton PR agencies in New Zealand decreased from 33.3% to 25%. - Across the 11 months ending August 2026, Brainchild PR & Reputation’s estimated Share of Search among hamilton PR agencies in New Zealand decreased from 16.7% to 12.5%. - Across the 11 months ending August 2026, The Collective Agency’s estimated Share of Search among hamilton PR agencies in New Zealand peaked at 62.5% in November 2025 and was lowest at 40% in December 2025. - Across the 11 months ending August 2026, HMC’s estimated Share of Search among hamilton PR agencies in New Zealand peaked at 40% in December 2025 and was lowest at 20% in June 2026. - Across the 11 months ending August 2026, Brainchild PR & Reputation’s estimated Share of Search among hamilton PR agencies in New Zealand peaked at 30% in June 2026 and was lowest at 12.5% in November 2025. ## Compare search popularity between leading brands - [The Collective Agency vs HMC: compare search popularity](/demand/nz/compare/hmc-vs-the-collective-agency): 62.5% against 25% Share of Search. - [The Collective Agency vs Brainchild PR & Reputation: compare search popularity](/demand/nz/compare/brainchild-pr-reputation-vs-the-collective-agency): 62.5% against 12.5% Share of Search. - [HMC vs Brainchild PR & Reputation: compare search popularity](/demand/nz/compare/brainchild-pr-reputation-vs-hmc): 25% against 12.5% Share of Search. ## How did search popularity change for New Zealand hamilton PR agencies in August 2026? - In August 2026, The Collective Agency gained estimated Share of Search among hamilton PR agencies in New Zealand, from 50% to 62.5%. - In August 2026, HMC lost estimated Share of Search among hamilton PR agencies in New Zealand, from 33.3% to 25%. - In August 2026, Brainchild PR & Reputation lost estimated Share of Search among hamilton PR agencies in New Zealand, from 16.7% to 12.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | The Collective Agency | 62.5% | 50 | +66.7% | The Collective Agency | | 2 | HMC | 25% | 20 | 0.0% | HMC | | 3 | Brainchild PR & Reputation | 12.5% | 10 | 0.0% | Brainchild PR & Reputation | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | The Collective Agency | 30 | 50% | 1 | | Oct 2025 | HMC | 20 | 33.3% | 2 | | Oct 2025 | Brainchild PR & Reputation | 10 | 16.7% | 3 | | Nov 2025 | The Collective Agency | 50 | 62.5% | 1 | | Nov 2025 | HMC | 20 | 25% | 2 | | Nov 2025 | Brainchild PR & Reputation | 10 | 12.5% | 3 | | Dec 2025 | HMC | 20 | 40% | 1 | | Dec 2025 | The Collective Agency | 20 | 40% | 2 | | Dec 2025 | Brainchild PR & Reputation | 10 | 20% | 3 | | Jan 2026 | The Collective Agency | 20 | 50% | 1 | | Jan 2026 | Brainchild PR & Reputation | 10 | 25% | 2 | | Jan 2026 | HMC | 10 | 25% | 3 | | Feb 2026 | HMC | 20 | 40% | 1 | | Feb 2026 | The Collective Agency | 20 | 40% | 2 | | Feb 2026 | Brainchild PR & Reputation | 10 | 20% | 3 | | Mar 2026 | The Collective Agency | 50 | 62.5% | 1 | | Mar 2026 | HMC | 20 | 25% | 2 | | Mar 2026 | Brainchild PR & Reputation | 10 | 12.5% | 3 | | Apr 2026 | The Collective Agency | 20 | 50% | 1 | | Apr 2026 | Brainchild PR & Reputation | 10 | 25% | 2 | | Apr 2026 | HMC | 10 | 25% | 3 | | May 2026 | The Collective Agency | 50 | 62.5% | 1 | | May 2026 | HMC | 20 | 25% | 2 | | May 2026 | Brainchild PR & Reputation | 10 | 12.5% | 3 | | Jun 2026 | The Collective Agency | 50 | 50% | 1 | | Jun 2026 | Brainchild PR & Reputation | 30 | 30% | 2 | | Jun 2026 | HMC | 20 | 20% | 3 | | Jul 2026 | The Collective Agency | 30 | 50% | 1 | | Jul 2026 | HMC | 20 | 33.3% | 2 | | Jul 2026 | Brainchild PR & Reputation | 10 | 16.7% | 3 | | Aug 2026 | The Collective Agency | 50 | 62.5% | 1 | | Aug 2026 | HMC | 20 | 25% | 2 | | Aug 2026 | Brainchild PR & Reputation | 10 | 12.5% | 3 | | Sep 2026 | Brainchild PR & Reputation | — | — | — | | Sep 2026 | HMC | — | — | — | | Sep 2026 | The Collective Agency | — | — | — | ## What is being compared - **Brainchild PR & Reputation**: Measured on the search term “brainchild hamilton”. - **HMC**: Measured on the search terms “hmc communications” and “hmc hamilton”, summed into one figure. - **The Collective Agency**: Measured on the search terms “collective agency” and “the collective agency”, summed into one figure. - [Brainchild PR & Reputation](/demand/nz/brands/brainchild-pr-reputation) - [HMC](/demand/nz/brands/hmc) - [The Collective Agency](/demand/nz/brands/the-collective-agency) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hamilton PR agencies in New Zealand? In August 2026, The Collective Agency was the most searched among hamilton PR agencies in New Zealand, with an estimated 50 branded searches and 62.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Hamilton PR agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/hamilton/pr-agencies This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/hamilton/pr-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.