---
title: "Gisborne mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Gisborne mortgage advisers using branded searches made in Gisborne. Share of Search among NZHL, Gisborne Financial Services, Mortgage Sure and Mortgage Pundit, the gisborne mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/gisborne/mortgage-advisers"
publisher: "Brandwave"
---

# Gisborne mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Gisborne mortgage advisers using branded searches made in Gisborne. Share of Search among NZHL, Gisborne Financial Services, Mortgage Sure and Mortgage Pundit, the gisborne mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gisborne mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: NZHL, 71.4%

## Which brand is most popular in search among gisborne mortgage advisers in New Zealand?

- In August 2026, NZHL was the most searched among gisborne mortgage advisers in New Zealand, with an estimated 100 branded searches and 71.4% estimated Share of Search within this set.
- Gisborne Financial Services is in 2nd place, 50 percentage points behind at 21.4% Share of Search.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among gisborne mortgage advisers in New Zealand decreased from 80% to 71.4%.
- Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne mortgage advisers in New Zealand increased from 6.7% to 21.4%.
- Across the 11 months ending August 2026, Mortgage Pundit’s estimated Share of Search among gisborne mortgage advisers in New Zealand decreased from 6.7% to 0%.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among gisborne mortgage advisers in New Zealand peaked at 83.3% in January 2026 and was lowest at 71.4% in December 2025.
- Across the 11 months ending August 2026, Mortgage Sure’s estimated Share of Search among gisborne mortgage advisers in New Zealand peaked at 15.4% in April 2026 and was lowest at 5.6% in January 2026.
- Across the 11 months ending August 2026, Mortgage Pundit’s estimated Share of Search among gisborne mortgage advisers in New Zealand peaked at 6.7% in October 2025 and was lowest at 0% in November 2025.
- Across the 11 months ending August 2026, Mortgage Sure rose from 4th to 3rd among gisborne mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Mortgage Pundit fell from 3rd to 4th among gisborne mortgage advisers in New Zealand.

## Compare search popularity between leading brands

- [NZHL vs Gisborne Financial Services: compare search popularity](/demand/nz/compare/gisborne-financial-services-vs-nzhl): 71.4% against 21.4% Share of Search.
- [NZHL vs Mortgage Sure: compare search popularity](/demand/nz/compare/mortgage-sure-vs-nzhl): 71.4% against 7.1% Share of Search.
- [Gisborne Financial Services vs Mortgage Sure: compare search popularity](/demand/nz/compare/gisborne-financial-services-vs-mortgage-sure): 21.4% against 7.1% Share of Search.

## How did search popularity change for New Zealand gisborne mortgage advisers in August 2026?

- In August 2026, Gisborne Financial Services gained estimated Share of Search among gisborne mortgage advisers in New Zealand, from 15.4% to 21.4%.
- In August 2026, NZHL lost estimated Share of Search among gisborne mortgage advisers in New Zealand, from 76.9% to 71.4%.
- In August 2026, Mortgage Sure lost estimated Share of Search among gisborne mortgage advisers in New Zealand, from 7.7% to 7.1%.
- Estimated monthly branded searches for Mortgage Pundit in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NZHL | 71.4% | 100 | 0.0% | NZHL |
| 2 | Gisborne Financial Services | 21.4% | 30 | +50.0% | Gisborne Financial Services |
| 3 | Mortgage Sure | 7.1% | 10 | 0.0% | Mortgage Sure |
| 4 | Mortgage Pundit | 0% | 0 | — | Mortgage Pundit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NZHL | 120 | 80% | 1 |
| Oct 2025 | Gisborne Financial Services | 10 | 6.7% | 2 |
| Oct 2025 | Mortgage Pundit | 10 | 6.7% | 3 |
| Oct 2025 | Mortgage Sure | 10 | 6.7% | 4 |
| Nov 2025 | NZHL | 130 | 76.5% | 1 |
| Nov 2025 | Gisborne Financial Services | 30 | 17.6% | 2 |
| Nov 2025 | Mortgage Sure | 10 | 5.9% | 3 |
| Nov 2025 | Mortgage Pundit | 0 | 0% | 4 |
| Dec 2025 | NZHL | 100 | 71.4% | 1 |
| Dec 2025 | Gisborne Financial Services | 20 | 14.3% | 2 |
| Dec 2025 | Mortgage Sure | 20 | 14.3% | 3 |
| Dec 2025 | Mortgage Pundit | 0 | 0% | 4 |
| Jan 2026 | NZHL | 150 | 83.3% | 1 |
| Jan 2026 | Gisborne Financial Services | 20 | 11.1% | 2 |
| Jan 2026 | Mortgage Sure | 10 | 5.6% | 3 |
| Jan 2026 | Mortgage Pundit | 0 | 0% | 4 |
| Feb 2026 | NZHL | 120 | 75% | 1 |
| Feb 2026 | Gisborne Financial Services | 30 | 18.8% | 2 |
| Feb 2026 | Mortgage Sure | 10 | 6.3% | 3 |
| Feb 2026 | Mortgage Pundit | 0 | 0% | 4 |
| Mar 2026 | NZHL | 130 | 72.2% | 1 |
| Mar 2026 | Gisborne Financial Services | 30 | 16.7% | 2 |
| Mar 2026 | Mortgage Sure | 20 | 11.1% | 3 |
| Mar 2026 | Mortgage Pundit | 0 | 0% | 4 |
| Apr 2026 | NZHL | 100 | 76.9% | 1 |
| Apr 2026 | Mortgage Sure | 20 | 15.4% | 2 |
| Apr 2026 | Gisborne Financial Services | 10 | 7.7% | 3 |
| Apr 2026 | Mortgage Pundit | 0 | 0% | 4 |
| May 2026 | NZHL | 140 | 82.4% | 1 |
| May 2026 | Gisborne Financial Services | 20 | 11.8% | 2 |
| May 2026 | Mortgage Sure | 10 | 5.9% | 3 |
| May 2026 | Mortgage Pundit | 0 | 0% | 4 |
| Jun 2026 | NZHL | 100 | 76.9% | 1 |
| Jun 2026 | Gisborne Financial Services | 20 | 15.4% | 2 |
| Jun 2026 | Mortgage Sure | 10 | 7.7% | 3 |
| Jun 2026 | Mortgage Pundit | 0 | 0% | 4 |
| Jul 2026 | NZHL | 100 | 76.9% | 1 |
| Jul 2026 | Gisborne Financial Services | 20 | 15.4% | 2 |
| Jul 2026 | Mortgage Sure | 10 | 7.7% | 3 |
| Jul 2026 | Mortgage Pundit | 0 | 0% | 4 |
| Aug 2026 | NZHL | 100 | 71.4% | 1 |
| Aug 2026 | Gisborne Financial Services | 30 | 21.4% | 2 |
| Aug 2026 | Mortgage Sure | 10 | 7.1% | 3 |
| Aug 2026 | Mortgage Pundit | 0 | 0% | 4 |
| Sep 2026 | Gisborne Financial Services | — | — | — |
| Sep 2026 | Mortgage Pundit | — | — | — |
| Sep 2026 | Mortgage Sure | — | — | — |
| Sep 2026 | NZHL | — | — | — |

## What is being compared

- **Gisborne Financial Services**: Measured on the search term “gisborne financial services”.
- **Mortgage Pundit**: Measured on the search term “mortgage pundit”.
- **Mortgage Sure**: Measured on the search terms “mortgage sure”, “mortgage sure hastings” and “mortgagesure”, summed into one figure.
- **NZHL**: Measured on the search terms “new zealand home loans”, “new zealand home loans blenheim”, “new zealand home loans near me”, “new zealand home loans whakatane”, “nz home loans”, “nz home loans blenheim”, “nz home loans christchurch”, “nz home loans gisborne”, “nz home loans hamilton”, “nz home loans hawkes bay”, “nz home loans nelson”, “nz home loans papamoa”, “nz home loans pukekohe”, “nz home loans rotorua”, “nz home loans takapuna”, “nz home loans tauranga”, “nz home loans wellington”, “nz home loans whakatane”, “nz home loans whangarei”, “nzhl”, “nzhl blenheim”, “nzhl cambridge”, “nzhl canterbury metro”, “nzhl christchurch”, “nzhl co nz”, “nzhl gisborne”, “nzhl hamilton”, “nzhl hawkes bay”, “nzhl home loans”, “nzhl karaka”, “nzhl kiwibank”, “nzhl mortgage”, “nzhl nelson”, “nzhl nz”, “nzhl ormiston”, “nzhl papamoa”, “nzhl papanui”, “nzhl pukekohe”, “nzhl rotorua”, “nzhl takapuna”, “nzhl tauranga”, “nzhl te awamutu”, “nzhl wellington”, “nzhl whakatane”, “nzhl whangarei”, “nzhl whitmore” and “nzhl.co.nz”, summed into one figure.

- [Gisborne Financial Services](/demand/nz/brands/gisborne-financial-services)
- [Mortgage Pundit](/demand/nz/brands/mortgage-pundit)
- [Mortgage Sure](/demand/nz/brands/mortgage-sure)
- [NZHL](/demand/nz/brands/nzhl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gisborne mortgage advisers in New Zealand?

In August 2026, NZHL was the most searched among gisborne mortgage advisers in New Zealand, with an estimated 100 branded searches and 71.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Gisborne mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/gisborne/mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/gisborne/mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.