---
title: "Gisborne accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Gisborne accounting firms using branded searches made in Gisborne. Share of Search among Graham & Dobson, BDO, Traktion and ALB Accounting, the gisborne accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/gisborne/accounting-firms"
publisher: "Brandwave"
---

# Gisborne accounting firms in New Zealand: Which brands are most popular in search?

Compare Gisborne accounting firms using branded searches made in Gisborne. Share of Search among Graham & Dobson, BDO, Traktion and ALB Accounting, the gisborne accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gisborne accounting firms
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Graham & Dobson, 36.4%

## Which brand is most popular in search among gisborne accounting firms in New Zealand?

- In August 2026, Graham & Dobson was the most searched among gisborne accounting firms in New Zealand, with an estimated 80 branded searches and 36.4% estimated Share of Search within this set.
- BDO is in 2nd place, 4.5 percentage points behind at 31.8% Share of Search.
- Across the 11 months ending August 2026, Graham & Dobson’s estimated Share of Search among gisborne accounting firms in New Zealand decreased from 43.8% to 36.4%.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among gisborne accounting firms in New Zealand increased from 31.3% to 31.8%.
- Across the 11 months ending August 2026, Traktion’s estimated Share of Search among gisborne accounting firms in New Zealand increased from 18.8% to 27.3%.
- Across the 11 months ending August 2026, ALB Accounting’s estimated Share of Search among gisborne accounting firms in New Zealand decreased from 6.3% to 4.5%.
- Across the 11 months ending August 2026, Graham & Dobson’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 57.9% in April 2026 and was lowest at 33.3% in November 2025.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 33.3% in November 2025 and was lowest at 10.5% in April 2026.
- Across the 11 months ending August 2026, Traktion’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 35.3% in July 2026 and was lowest at 18.8% in October 2025.
- Across the 11 months ending August 2026, ALB Accounting’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 6.7% in January 2026 and was lowest at 0% in December 2025.

## Compare search popularity between leading brands

- [Graham & Dobson vs BDO: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-graham-dobson): 36.4% against 31.8% Share of Search.
- [Graham & Dobson vs Traktion: compare search popularity](/demand/nz/compare/graham-dobson-vs-traktion): 36.4% against 27.3% Share of Search.
- [Graham & Dobson vs ALB Accounting: compare search popularity](/demand/nz/compare/alb-accounting-vs-graham-dobson): 36.4% against 4.5% Share of Search.
- [BDO vs Traktion: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-traktion): 31.8% against 27.3% Share of Search.
- [BDO vs ALB Accounting: compare search popularity](/demand/nz/compare/alb-accounting-vs-bdo-new-zealand): 31.8% against 4.5% Share of Search.
- [Traktion vs ALB Accounting: compare search popularity](/demand/nz/compare/alb-accounting-vs-traktion): 27.3% against 4.5% Share of Search.

## How did search popularity change for New Zealand gisborne accounting firms in August 2026?

- In August 2026, BDO overtook Traktion to rank 2nd among gisborne accounting firms in New Zealand, at 31.8%.
- In August 2026, Traktion lost estimated Share of Search among gisborne accounting firms in New Zealand, from 35.3% to 27.3%.
- In August 2026, Graham & Dobson lost estimated Share of Search among gisborne accounting firms in New Zealand, from 41.2% to 36.4%.
- In August 2026, ALB Accounting lost estimated Share of Search among gisborne accounting firms in New Zealand, from 5.9% to 4.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Graham & Dobson | 36.4% | 80 | +14.3% | Graham & Dobson |
| 2 | BDO | 31.8% | 70 | +133.3% | BDO |
| 3 | Traktion | 27.3% | 60 | 0.0% | Traktion |
| 4 | ALB Accounting | 4.5% | 10 | 0.0% | ALB Accounting |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Graham & Dobson | 70 | 43.8% | 1 |
| Oct 2025 | BDO | 50 | 31.3% | 2 |
| Oct 2025 | Traktion | 30 | 18.8% | 3 |
| Oct 2025 | ALB Accounting | 10 | 6.3% | 4 |
| Nov 2025 | BDO | 60 | 33.3% | 1 |
| Nov 2025 | Graham & Dobson | 60 | 33.3% | 2 |
| Nov 2025 | Traktion | 50 | 27.8% | 3 |
| Nov 2025 | ALB Accounting | 10 | 5.6% | 4 |
| Dec 2025 | Graham & Dobson | 50 | 41.7% | 1 |
| Dec 2025 | BDO | 40 | 33.3% | 2 |
| Dec 2025 | Traktion | 30 | 25% | 3 |
| Dec 2025 | ALB Accounting | 0 | 0% | 4 |
| Jan 2026 | Graham & Dobson | 60 | 40% | 1 |
| Jan 2026 | BDO | 40 | 26.7% | 2 |
| Jan 2026 | Traktion | 40 | 26.7% | 3 |
| Jan 2026 | ALB Accounting | 10 | 6.7% | 4 |
| Feb 2026 | Graham & Dobson | 60 | 37.5% | 1 |
| Feb 2026 | BDO | 50 | 31.3% | 2 |
| Feb 2026 | Traktion | 40 | 25% | 3 |
| Feb 2026 | ALB Accounting | 10 | 6.3% | 4 |
| Mar 2026 | Graham & Dobson | 100 | 43.5% | 1 |
| Mar 2026 | Traktion | 70 | 30.4% | 2 |
| Mar 2026 | BDO | 50 | 21.7% | 3 |
| Mar 2026 | ALB Accounting | 10 | 4.3% | 4 |
| Apr 2026 | Graham & Dobson | 110 | 57.9% | 1 |
| Apr 2026 | Traktion | 50 | 26.3% | 2 |
| Apr 2026 | BDO | 20 | 10.5% | 3 |
| Apr 2026 | ALB Accounting | 10 | 5.3% | 4 |
| May 2026 | Graham & Dobson | 90 | 47.4% | 1 |
| May 2026 | Traktion | 60 | 31.6% | 2 |
| May 2026 | BDO | 40 | 21.1% | 3 |
| May 2026 | ALB Accounting | 0 | 0% | 4 |
| Jun 2026 | Graham & Dobson | 110 | 52.4% | 1 |
| Jun 2026 | Traktion | 60 | 28.6% | 2 |
| Jun 2026 | BDO | 30 | 14.3% | 3 |
| Jun 2026 | ALB Accounting | 10 | 4.8% | 4 |
| Jul 2026 | Graham & Dobson | 70 | 41.2% | 1 |
| Jul 2026 | Traktion | 60 | 35.3% | 2 |
| Jul 2026 | BDO | 30 | 17.6% | 3 |
| Jul 2026 | ALB Accounting | 10 | 5.9% | 4 |
| Aug 2026 | Graham & Dobson | 80 | 36.4% | 1 |
| Aug 2026 | BDO | 70 | 31.8% | 2 |
| Aug 2026 | Traktion | 60 | 27.3% | 3 |
| Aug 2026 | ALB Accounting | 10 | 4.5% | 4 |
| Sep 2026 | ALB Accounting | — | — | — |
| Sep 2026 | BDO | — | — | — |
| Sep 2026 | Graham & Dobson | — | — | — |
| Sep 2026 | Traktion | — | — | — |

## What is being compared

- **ALB Accounting**: Measured on the search term “alb accounting”.
- **BDO**: Measured on the search terms “bdo accountants”, “BDO Auckland”, “bdo chartered accountants”, “BDO Christchurch”, “BDO Hamilton”, “bdo napier”, “bdo near me”, “bdo new plymouth”, “BDO New Zealand”, “BDO Northland”, “BDO NZ”, “bdo palmerston north”, “BDO Tauranga”, “BDO Wellington” and “bdo.nz”, summed into one figure.
- **Graham & Dobson**: Measured on the search terms “graham & dobson”, “graham and dobson” and “graham and dobson gisborne”, summed into one figure.
- **Traktion**: Measured on the search terms “traktion”, “traktion accounting”, “traktion gisborne” and “traktion nz”, summed into one figure.

- [ALB Accounting](/demand/nz/brands/alb-accounting)
- [BDO](/demand/nz/brands/bdo-new-zealand)
- [Graham & Dobson](/demand/nz/brands/graham-dobson)
- [Traktion](/demand/nz/brands/traktion)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gisborne accounting firms in New Zealand?

In August 2026, Graham & Dobson was the most searched among gisborne accounting firms in New Zealand, with an estimated 80 branded searches and 36.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Gisborne accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/gisborne/accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/gisborne/accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.