--- title: "Loan Market vs Mortgage Link: Which is searched more in New Zealand?" description: "Is Loan Market or Mortgage Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/dunedin/mortgage-advisers/compare/loan-market-vs-mortgage-link" publisher: "Brandwave" --- # Loan Market vs Mortgage Link: Which is searched more in New Zealand? Is Loan Market or Mortgage Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Loan Market and Mortgage Link - **Competitive set**: Dunedin mortgage advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Loan Market Share of Search**: 18% - **Mortgage Link Share of Search**: 24.6% ## Is Loan Market or Mortgage Link more popular in search? - In September 2026, Mortgage Link had more branded searches than Loan Market among Dunedin mortgage advisers in New Zealand. Mortgage Link had about 150 branded searches, while Loan Market had 110. Mortgage Link made up 24.6% of all Dunedin mortgage adviser searches we track, and Loan Market accounted for 18%. - The lead changed hands 4 times in the 12 months ending September 2026: Loan Market took it in January 2026, Mortgage Link took it in April 2026, Loan Market took it in July 2026, Mortgage Link took it in August 2026. - Across the 12 months ending September 2026, Loan Market’s share of searches among Dunedin mortgage advisers in New Zealand moved from 26.4% to 18%, and its estimated monthly branded searches moved from 140 to 110. - Across the 12 months ending September 2026, Mortgage Link’s share of searches among Dunedin mortgage advisers in New Zealand moved from 26.4% to 24.6%, and its estimated monthly branded searches moved from 140 to 150. ## Top Dunedin mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, both Loan Market and Mortgage Link showed up in all three answers. Loan Market was listed before Mortgage Link in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Mortgage Me | 1st | 3 of 3 | 3 of 3 | | Loan Market | 2nd | 3 of 3 | 3 of 3 | | Mortgage Link | 3rd | 3 of 3 | 3 of 3 | | Custom Mortgages | Not ranked | 0 of 3 | 0 of 3 | | Total Mortgages | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Dunedin mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Dunedin, New Zealand?": 1. Mortgage Me, 2. Loan Market, 3. Mortgage Link - Asked ChatGPT "What are the best mortgage advisers in Dunedin, New Zealand?": 1. Mortgage Me, 2. Loan Market, 3. Mortgage Link - Asked ChatGPT "What's the best mortgage adviser in Dunedin, New Zealand for a first home loan?": 1. Mortgage Me, 2. Loan Market, 3. Mortgage Link Not named in any answer: Custom Mortgages and Total Mortgages. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Dunedin mortgage advisers in September 2026? - In September 2026, Loan Market lost share of searches among Dunedin mortgage advisers in New Zealand, from 20.4% to 18%. - In September 2026, Mortgage Link lost share of searches among Dunedin mortgage advisers in New Zealand, from 25.9% to 24.6%. ## Month by month | Month | Loan Market estimated searches | Loan Market Share of Search | Loan Market rank | Mortgage Link estimated searches | Mortgage Link Share of Search | Mortgage Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 26.4% | 2 | 140 | 26.4% | 3 | | Nov 2025 | 110 | 22.9% | 3 | 130 | 27.1% | 2 | | Dec 2025 | 110 | 26.2% | 2 | 110 | 26.2% | 3 | | Jan 2026 | 140 | 25.5% | 2 | 130 | 23.6% | 3 | | Feb 2026 | 170 | 27.4% | 2 | 150 | 24.2% | 3 | | Mar 2026 | 170 | 25% | 2 | 140 | 20.6% | 3 | | Apr 2026 | 140 | 21.2% | 3 | 150 | 22.7% | 2 | | May 2026 | 140 | 24.1% | 2 | 140 | 24.1% | 3 | | Jun 2026 | 140 | 19.2% | 3 | 180 | 24.7% | 2 | | Jul 2026 | 170 | 27.4% | 2 | 150 | 24.2% | 3 | | Aug 2026 | 110 | 20.4% | 3 | 140 | 25.9% | 2 | | Sep 2026 | 110 | 18% | 3 | 150 | 24.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Loan Market’s and Mortgage Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Loan Market**: Measured on the search term “loan market dunedin”. - **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link otago” and “mortgagelink”, summed into one figure. - [Loan Market profile](/demand/nz/brands/loan-market) - [Mortgage Link profile](/demand/nz/brands/mortgage-link) - [All Dunedin mortgage advisers in New Zealand](/demand/nz/locations/dunedin/mortgage-advisers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Loan Market or Mortgage Link more popular in search? In September 2026, Mortgage Link had more branded searches than Loan Market among Dunedin mortgage advisers in New Zealand. Mortgage Link had about 150 branded searches, while Loan Market had 110. Mortgage Link made up 24.6% of all Dunedin mortgage adviser searches we track, and Loan Market accounted for 18%. ## Cite this page Brandwave. "Loan Market vs Mortgage Link: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/dunedin/mortgage-advisers/compare/loan-market-vs-mortgage-link This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/dunedin/mortgage-advisers/compare/loan-market-vs-mortgage-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.