--- title: "Squirrel vs Tony Mounce Mortgages: Which is searched more in New Zealand?" description: "Is Squirrel or Tony Mounce Mortgages more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/christchurch/mortgage-advisers/compare/squirrel-vs-tony-mounce-mortgages" publisher: "Brandwave" --- # Squirrel vs Tony Mounce Mortgages: Which is searched more in New Zealand? Is Squirrel or Tony Mounce Mortgages more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Squirrel and Tony Mounce Mortgages - **Competitive set**: Christchurch mortgage advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Squirrel Share of Search**: 29.9% - **Tony Mounce Mortgages Share of Search**: 17% ## Is Squirrel or Tony Mounce Mortgages more popular in search? - In September 2026, Squirrel had more branded searches than Tony Mounce Mortgages among Christchurch mortgage advisers in New Zealand. Squirrel had about 440 branded searches, while Tony Mounce Mortgages had 250. Squirrel made up 29.9% of all Christchurch mortgage adviser searches we track, and Tony Mounce Mortgages accounted for 17%. - Squirrel was ahead of Tony Mounce Mortgages in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Squirrel’s share of searches among Christchurch mortgage advisers in New Zealand moved from 28.6% to 29.9%, and its estimated monthly branded searches moved from 480 to 440. - Across the 12 months ending September 2026, Tony Mounce Mortgages’ share of searches among Christchurch mortgage advisers in New Zealand moved from 14.9% to 17%, and its estimated monthly branded searches held steady at 250. ## Top Christchurch mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, Squirrel appeared in all three answers. Tony Mounce Mortgages did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Rayen & Wood Financial Services | 1st | 3 of 3 | 3 of 3 | | Squirrel | 2nd | 3 of 3 | 3 of 3 | | Loan Market | 3rd | 2 of 3 | 2 of 3 | | NZHL | Not ranked | 0 of 3 | 0 of 3 | | Tony Mounce Mortgages | Not ranked | 0 of 3 | 0 of 3 | | Fortress Mortgages | Not ranked | 0 of 3 | 0 of 3 | | Adair Mortgages | Not ranked | 0 of 3 | 0 of 3 | | Mortgage IQ | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Christchurch, New Zealand?": 1. Rayen & Wood Financial Services, 2. Squirrel, 3. Loan Market - Asked ChatGPT "What are the best mortgage advisers in Christchurch, New Zealand?": 1. Squirrel, 2. Loan Market, 3. Rayen & Wood Financial Services - Asked ChatGPT "What's the best mortgage adviser in Christchurch, New Zealand for a home loan?": 1. Rayen & Wood Financial Services, 2. Squirrel Not named in any answer: NZHL, Tony Mounce Mortgages, Fortress Mortgages, Adair Mortgages and Mortgage IQ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch mortgage advisers in September 2026? - In September 2026, Squirrel overtook NZHL and Loan Market to become the leader among Christchurch mortgage advisers in New Zealand, with 29.9% of the searches. - In September 2026, Tony Mounce Mortgages lost share of searches among Christchurch mortgage advisers in New Zealand, from 19.4% to 17%. ## Month by month | Month | Squirrel estimated searches | Squirrel Share of Search | Squirrel rank | Tony Mounce Mortgages estimated searches | Tony Mounce Mortgages Share of Search | Tony Mounce Mortgages rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 28.6% | 2 | 250 | 14.9% | 4 | | Nov 2025 | 460 | 27.9% | 2 | 250 | 15.2% | 4 | | Dec 2025 | 330 | 26.4% | 2 | 180 | 14.4% | 4 | | Jan 2026 | 480 | 29.1% | 2 | 200 | 12.1% | 4 | | Feb 2026 | 400 | 26.5% | 2 | 200 | 13.2% | 4 | | Mar 2026 | 420 | 25% | 2 | 250 | 14.9% | 4 | | Apr 2026 | 430 | 30.1% | 1 | 280 | 19.6% | 3 | | May 2026 | 360 | 22.8% | 2 | 250 | 15.8% | 4 | | Jun 2026 | 370 | 26.8% | 2 | 220 | 15.9% | 4 | | Jul 2026 | 370 | 24% | 2 | 220 | 14.3% | 4 | | Aug 2026 | 350 | 21.2% | 3 | 320 | 19.4% | 4 | | Sep 2026 | 440 | 29.9% | 1 | 250 | 17% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Squirrel’s and Tony Mounce Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Squirrel**: Measured on the search terms “squirrel home loans”, “squirrel investment”, “squirrel investments”, “squirrel lending”, “squirrel money”, “squirrel mortgage”, “squirrel mortgage broker”, “squirrel mortgage brokers” and “squirrel mortgages”, summed into one figure. - **Tony Mounce Mortgages**: Measured on the search terms “tony mounce”, “tony mounce mortgage broker” and “tony mounce mortgages”, summed into one figure. - [Squirrel profile](/demand/nz/brands/squirrel) - [Tony Mounce Mortgages profile](/demand/nz/brands/tony-mounce-mortgages) - [All Christchurch mortgage advisers in New Zealand](/demand/nz/locations/christchurch/mortgage-advisers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Squirrel or Tony Mounce Mortgages more popular in search? In September 2026, Squirrel had more branded searches than Tony Mounce Mortgages among Christchurch mortgage advisers in New Zealand. Squirrel had about 440 branded searches, while Tony Mounce Mortgages had 250. Squirrel made up 29.9% of all Christchurch mortgage adviser searches we track, and Tony Mounce Mortgages accounted for 17%. ## Cite this page Brandwave. "Squirrel vs Tony Mounce Mortgages: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/christchurch/mortgage-advisers/compare/squirrel-vs-tony-mounce-mortgages This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/christchurch/mortgage-advisers/compare/squirrel-vs-tony-mounce-mortgages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.