--- title: "Loan Market vs Mortgage IQ: Which is searched more in New Zealand?" description: "Is Loan Market or Mortgage IQ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/christchurch/mortgage-advisers/compare/loan-market-vs-mortgage-iq" publisher: "Brandwave" --- # Loan Market vs Mortgage IQ: Which is searched more in New Zealand? Is Loan Market or Mortgage IQ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Loan Market and Mortgage IQ - **Competitive set**: Christchurch mortgage advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Loan Market Share of Search**: 19% - **Mortgage IQ Share of Search**: 0.68% ## Is Loan Market or Mortgage IQ more popular in search? - In September 2026, Loan Market had more branded searches than Mortgage IQ among Christchurch mortgage advisers in New Zealand. Loan Market had about 280 branded searches, while Mortgage IQ had 10. Loan Market made up 19% of all Christchurch mortgage adviser searches we track, and Mortgage IQ accounted for 0.68%. - Loan Market was ahead of Mortgage IQ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Loan Market’s share of searches among Christchurch mortgage advisers in New Zealand held steady at 19%, and its estimated monthly branded searches moved from 320 to 280. - Across the 12 months ending September 2026, Mortgage IQ’s share of searches among Christchurch mortgage advisers in New Zealand moved from 1.2% to 0.68%, and its estimated monthly branded searches moved from 20 to 10. ## Top Christchurch mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, Loan Market was mentioned in two out of three: in two of the three ChatGPT answers. Mortgage IQ did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Rayen & Wood Financial Services | 1st | 3 of 3 | 3 of 3 | | Squirrel | 2nd | 3 of 3 | 3 of 3 | | Loan Market | 3rd | 2 of 3 | 2 of 3 | | NZHL | Not ranked | 0 of 3 | 0 of 3 | | Tony Mounce Mortgages | Not ranked | 0 of 3 | 0 of 3 | | Fortress Mortgages | Not ranked | 0 of 3 | 0 of 3 | | Adair Mortgages | Not ranked | 0 of 3 | 0 of 3 | | Mortgage IQ | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Christchurch, New Zealand?": 1. Rayen & Wood Financial Services, 2. Squirrel, 3. Loan Market - Asked ChatGPT "What are the best mortgage advisers in Christchurch, New Zealand?": 1. Squirrel, 2. Loan Market, 3. Rayen & Wood Financial Services - Asked ChatGPT "What's the best mortgage adviser in Christchurch, New Zealand for a home loan?": 1. Rayen & Wood Financial Services, 2. Squirrel Not named in any answer: NZHL, Tony Mounce Mortgages, Fortress Mortgages, Adair Mortgages and Mortgage IQ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch mortgage advisers in September 2026? - In September 2026, Squirrel overtook NZHL and Loan Market to become the leader among Christchurch mortgage advisers in New Zealand, with 29.9% of the searches. - In September 2026, Rayen & Wood Financial Services overtook Adair Mortgages and Mortgage IQ to rank 6th among Christchurch mortgage advisers in New Zealand, with 3.4% of the searches. - In September 2026, Loan Market lost share of searches among Christchurch mortgage advisers in New Zealand, from 25.5% to 19%. - Estimated monthly branded searches for Mortgage IQ in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Month by month | Month | Loan Market estimated searches | Loan Market Share of Search | Loan Market rank | Mortgage IQ estimated searches | Mortgage IQ Share of Search | Mortgage IQ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 19% | 3 | 20 | 1.2% | 6 | | Nov 2025 | 310 | 18.8% | 3 | 20 | 1.2% | 7 | | Dec 2025 | 230 | 18.4% | 3 | 20 | 1.6% | 7 | | Jan 2026 | 250 | 15.2% | 3 | 20 | 1.2% | 7 | | Feb 2026 | 310 | 20.5% | 3 | 20 | 1.3% | 7 | | Mar 2026 | 400 | 23.8% | 3 | 10 | 0.6% | 8 | | Apr 2026 | 230 | 16.1% | 4 | 10 | 0.7% | 7 | | May 2026 | 350 | 22.2% | 3 | 20 | 1.3% | 6 | | Jun 2026 | 250 | 18.1% | 3 | 20 | 1.4% | 7 | | Jul 2026 | 320 | 20.8% | 3 | 10 | 0.65% | 7 | | Aug 2026 | 420 | 25.5% | 2 | 10 | 0.61% | 7 | | Sep 2026 | 280 | 19% | 3 | 10 | 0.68% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Loan Market’s and Mortgage IQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Loan Market**: Measured on the search terms “loan market” and “loan market agile”, summed into one figure. - **Mortgage IQ**: Measured on the search terms “mortgage iq” and “mortgageiq”, summed into one figure. - [Loan Market profile](/demand/nz/brands/loan-market) - [Mortgage IQ profile](/demand/nz/brands/mortgage-iq) - [All Christchurch mortgage advisers in New Zealand](/demand/nz/locations/christchurch/mortgage-advisers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Loan Market or Mortgage IQ more popular in search? In September 2026, Loan Market had more branded searches than Mortgage IQ among Christchurch mortgage advisers in New Zealand. Loan Market had about 280 branded searches, while Mortgage IQ had 10. Loan Market made up 19% of all Christchurch mortgage adviser searches we track, and Mortgage IQ accounted for 0.68%. ## Cite this page Brandwave. "Loan Market vs Mortgage IQ: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/christchurch/mortgage-advisers/compare/loan-market-vs-mortgage-iq This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/christchurch/mortgage-advisers/compare/loan-market-vs-mortgage-iq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.