--- title: "ICIB BROKERWEB vs PSC Insurance Brokers: Which is more popular in New Zealand?" description: "Is ICIB BROKERWEB or PSC Insurance Brokers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/christchurch/insurance-brokers/compare/icib-brokerweb-vs-psc-insurance-brokers" publisher: "Brandwave" --- # ICIB BROKERWEB vs PSC Insurance Brokers: Which is more popular in New Zealand? Is ICIB BROKERWEB or PSC Insurance Brokers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ICIB BROKERWEB and PSC Insurance Brokers - **Competitive set**: Christchurch insurance brokers - **Market**: New Zealand - **Month measured**: Oct 2026 - **ICIB BROKERWEB Share of Search**: 10.1% - **PSC Insurance Brokers Share of Search**: 3% ## Is ICIB BROKERWEB or PSC Insurance Brokers more popular in search? - In October 2026, ICIB BROKERWEB had more branded searches than PSC Insurance Brokers among Christchurch insurance brokers in New Zealand. ICIB BROKERWEB had about 100 branded searches, while PSC Insurance Brokers had 30. ICIB BROKERWEB made up 10.1% of all Christchurch insurance broker searches we track, and PSC Insurance Brokers accounted for 3%. - ICIB BROKERWEB was ahead of PSC Insurance Brokers in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, ICIB BROKERWEB’s share of searches among Christchurch insurance brokers in New Zealand moved from 7.5% to 10.1%, and its estimated monthly branded searches moved from 80 to 100. - Across the 12 months ending October 2026, PSC Insurance Brokers’ share of searches among Christchurch insurance brokers in New Zealand moved from 0.94% to 3%, and its estimated monthly branded searches moved from 10 to 30. ## Top Christchurch insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions, neither ICIB BROKERWEB nor PSC Insurance Brokers showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gerrards Insurance Brokers | 1st | 3 of 3 | 3 of 3 | | Rothbury Insurance Brokers | 2nd | 3 of 3 | 3 of 3 | | Resure | 3rd | 3 of 3 | 3 of 3 | | Runacres Insurance | 4th | 2 of 3 | 2 of 3 | | Gallagher Insurance | 5th | 2 of 3 | 2 of 3 | | ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 3 | | PSC Insurance Brokers | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Christchurch, New Zealand?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Gallagher Insurance, 4. Runacres Insurance, 5. Resure - Asked ChatGPT "What are the best insurance brokers in Christchurch, New Zealand?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Runacres Insurance, 4. Resure - Asked ChatGPT "What's the best insurance broker in Christchurch, New Zealand for the right cover?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Resure, 4. Gallagher Insurance Not named in any answer: ICIB BROKERWEB and PSC Insurance Brokers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch insurance brokers in October 2026? - In October 2026, PSC Insurance Brokers gained share of searches among Christchurch insurance brokers in New Zealand, from 2% to 3%. - In October 2026, ICIB BROKERWEB rose from 5th to 4th among Christchurch insurance brokers in New Zealand. ## How has branded search for ICIB BROKERWEB and PSC Insurance Brokers changed in New Zealand over the last 12 months? | Month | ICIB BROKERWEB estimated searches | ICIB BROKERWEB Share of Search | ICIB BROKERWEB rank | PSC Insurance Brokers estimated searches | PSC Insurance Brokers Share of Search | PSC Insurance Brokers rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 80 | 7.5% | 5 | 10 | 0.94% | 7 | | Dec 2025 | 70 | 8.5% | 5 | 20 | 2.4% | 7 | | Jan 2026 | 90 | 9.1% | 5 | 20 | 2% | 7 | | Feb 2026 | 80 | 7.6% | 5 | 30 | 2.9% | 7 | | Mar 2026 | 90 | 7.2% | 6 | 30 | 2.4% | 7 | | Apr 2026 | 90 | 9% | 5 | 20 | 2% | 7 | | May 2026 | 100 | 9.3% | 6 | 30 | 2.8% | 7 | | Jun 2026 | 80 | 7.3% | 6 | 10 | 0.92% | 7 | | Jul 2026 | 80 | 7.6% | 6 | 30 | 2.9% | 7 | | Aug 2026 | 80 | 8% | 6 | 30 | 3% | 7 | | Sep 2026 | 100 | 10.1% | 5 | 20 | 2% | 7 | | Oct 2026 | 100 | 10.1% | 4 | 30 | 3% | 7 | ## How are ICIB BROKERWEB’s and PSC Insurance Brokers’ branded searches counted? Brandwave collects information about searches that people make online using ICIB BROKERWEB’s and PSC Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ICIB BROKERWEB**: Measured on the search terms “icib”, “icib brokerweb” and “icib insurance”, summed into one figure. - **PSC Insurance Brokers**: Measured on the search terms “psc broking” and “psc insurance brokers”, summed into one figure. - [ICIB BROKERWEB profile](/demand/nz/brands/icib-brokerweb) - [PSC Insurance Brokers profile](/demand/nz/brands/psc-insurance-brokers) - [All Christchurch insurance brokers in New Zealand](/demand/nz/locations/christchurch/insurance-brokers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ICIB BROKERWEB or PSC Insurance Brokers more popular in search? In October 2026, ICIB BROKERWEB had more branded searches than PSC Insurance Brokers among Christchurch insurance brokers in New Zealand. ICIB BROKERWEB had about 100 branded searches, while PSC Insurance Brokers had 30. ICIB BROKERWEB made up 10.1% of all Christchurch insurance broker searches we track, and PSC Insurance Brokers accounted for 3%. ## Cite this page Brandwave. "ICIB BROKERWEB vs PSC Insurance Brokers: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/locations/christchurch/insurance-brokers/compare/icib-brokerweb-vs-psc-insurance-brokers This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/christchurch/insurance-brokers/compare/icib-brokerweb-vs-psc-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.