---
title: "Cambridge real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Cambridge real estate agencies using branded searches made in Cambridge. Share of Search among Bayleys, Ray White, LJ Hooker, Realty HQ, New Zealand Sotheby’s International Realty and Cambridge Real Estate, the cambridge real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/cambridge/real-estate-agencies"
publisher: "Brandwave"
---

# Cambridge real estate agencies in New Zealand: Which brands are most popular in search?

Compare Cambridge real estate agencies using branded searches made in Cambridge. Share of Search among Bayleys, Ray White, LJ Hooker, Realty HQ, New Zealand Sotheby’s International Realty and Cambridge Real Estate, the cambridge real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cambridge real estate agencies
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bayleys, 45.6%

## Which brand is most popular in search among cambridge real estate agencies in New Zealand?

- In August 2026, Bayleys was the most searched among cambridge real estate agencies in New Zealand, with an estimated 410 branded searches and 45.6% estimated Share of Search within this set.
- Ray White is in 2nd place, 15.6 percentage points behind at 30% Share of Search.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among cambridge real estate agencies in New Zealand decreased from 48.4% to 45.6%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among cambridge real estate agencies in New Zealand increased from 29.4% to 30%.
- Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among cambridge real estate agencies in New Zealand decreased from 16.7% to 10%.
- Across the 11 months ending August 2026, Realty HQ’s estimated Share of Search among cambridge real estate agencies in New Zealand increased from 2.4% to 7.8%.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among cambridge real estate agencies in New Zealand increased from 3.2% to 6.7%.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among cambridge real estate agencies in New Zealand peaked at 52.7% in May 2026 and was lowest at 41.6% in February 2026.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among cambridge real estate agencies in New Zealand peaked at 41.7% in January 2026 and was lowest at 25.8% in May 2026.
- Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among cambridge real estate agencies in New Zealand peaked at 17.4% in April 2026 and was lowest at 10% in August 2026.
- Across the 11 months ending August 2026, Realty HQ’s estimated Share of Search among cambridge real estate agencies in New Zealand peaked at 7.8% in August 2026 and was lowest at 1.6% in February 2026.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among cambridge real estate agencies in New Zealand peaked at 6.7% in August 2026 and was lowest at 0.97% in January 2026.
- Across the 11 months ending August 2026, Realty HQ rose from 5th to 4th among cambridge real estate agencies in New Zealand.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty fell from 4th to 5th among cambridge real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Cambridge Real Estate held steady: its estimated Share of Search among cambridge real estate agencies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bayleys vs Ray White: compare search popularity](/demand/nz/compare/bayleys-vs-ray-white): 45.6% against 30% Share of Search.
- [Bayleys vs LJ Hooker: compare search popularity](/demand/nz/compare/bayleys-vs-lj-hooker): 45.6% against 10% Share of Search.
- [Bayleys vs Realty HQ: compare search popularity](/demand/nz/compare/bayleys-vs-realty-hq): 45.6% against 7.8% Share of Search.
- [Bayleys vs New Zealand Sotheby’s International Realty: compare search popularity](/demand/nz/compare/bayleys-vs-new-zealand-sothebys-international-realty): 45.6% against 6.7% Share of Search.
- [Ray White vs LJ Hooker: compare search popularity](/demand/nz/compare/lj-hooker-vs-ray-white): 30% against 10% Share of Search.
- [Ray White vs Realty HQ: compare search popularity](/demand/nz/compare/ray-white-vs-realty-hq): 30% against 7.8% Share of Search.
- [Ray White vs New Zealand Sotheby’s International Realty: compare search popularity](/demand/nz/compare/new-zealand-sothebys-international-realty-vs-ray-white): 30% against 6.7% Share of Search.
- [LJ Hooker vs Realty HQ: compare search popularity](/demand/nz/compare/lj-hooker-vs-realty-hq): 10% against 7.8% Share of Search.
- [LJ Hooker vs New Zealand Sotheby’s International Realty: compare search popularity](/demand/nz/compare/lj-hooker-vs-new-zealand-sothebys-international-realty): 10% against 6.7% Share of Search.
- [Realty HQ vs New Zealand Sotheby’s International Realty: compare search popularity](/demand/nz/compare/new-zealand-sothebys-international-realty-vs-realty-hq): 7.8% against 6.7% Share of Search.

## How did search popularity change for New Zealand cambridge real estate agencies in August 2026?

- In August 2026, Realty HQ overtook New Zealand Sotheby’s International Realty to rank 4th among cambridge real estate agencies in New Zealand, at 7.8%.
- In August 2026, New Zealand Sotheby’s International Realty gained estimated Share of Search among cambridge real estate agencies in New Zealand, from 3.1% to 6.7%.
- In August 2026, Ray White lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 34% to 30%.
- In August 2026, LJ Hooker lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 12.4% to 10%.
- In August 2026, Bayleys lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 47.4% to 45.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bayleys | 45.6% | 410 | -10.9% | Bayleys Real Estate |
| 2 | Ray White | 30% | 270 | -18.2% | Ray White New Zealand |
| 3 | LJ Hooker | 10% | 90 | -25.0% | LJ Hooker Group New Zealand |
| 4 | Realty HQ | 7.8% | 70 | +133.3% | Realty HQ |
| 5 | New Zealand Sotheby’s International Realty | 6.7% | 60 | +100.0% | New Zealand Sotheby’s International Realty |
| 6 | Cambridge Real Estate | 0% | 0 | — | Cambridge Real Estate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bayleys | 610 | 48.4% | 1 |
| Oct 2025 | Ray White | 370 | 29.4% | 2 |
| Oct 2025 | LJ Hooker | 210 | 16.7% | 3 |
| Oct 2025 | New Zealand Sotheby’s International Realty | 40 | 3.2% | 4 |
| Oct 2025 | Realty HQ | 30 | 2.4% | 5 |
| Oct 2025 | Cambridge Real Estate | 0 | 0% | 6 |
| Nov 2025 | Bayleys | 620 | 50.8% | 1 |
| Nov 2025 | Ray White | 380 | 31.1% | 2 |
| Nov 2025 | LJ Hooker | 170 | 13.9% | 3 |
| Nov 2025 | Realty HQ | 30 | 2.5% | 4 |
| Nov 2025 | New Zealand Sotheby’s International Realty | 20 | 1.6% | 5 |
| Nov 2025 | Cambridge Real Estate | 0 | 0% | 6 |
| Dec 2025 | Bayleys | 390 | 44.3% | 1 |
| Dec 2025 | Ray White | 340 | 38.6% | 2 |
| Dec 2025 | LJ Hooker | 90 | 10.2% | 3 |
| Dec 2025 | New Zealand Sotheby’s International Realty | 30 | 3.4% | 4 |
| Dec 2025 | Realty HQ | 30 | 3.4% | 5 |
| Dec 2025 | Cambridge Real Estate | 0 | 0% | 6 |
| Jan 2026 | Bayleys | 440 | 42.7% | 1 |
| Jan 2026 | Ray White | 430 | 41.7% | 2 |
| Jan 2026 | LJ Hooker | 120 | 11.7% | 3 |
| Jan 2026 | Realty HQ | 20 | 1.9% | 4 |
| Jan 2026 | Cambridge Real Estate | 10 | 0.97% | 5 |
| Jan 2026 | New Zealand Sotheby’s International Realty | 10 | 0.97% | 6 |
| Feb 2026 | Bayleys | 520 | 41.6% | 1 |
| Feb 2026 | Ray White | 460 | 36.8% | 2 |
| Feb 2026 | LJ Hooker | 190 | 15.2% | 3 |
| Feb 2026 | New Zealand Sotheby’s International Realty | 60 | 4.8% | 4 |
| Feb 2026 | Realty HQ | 20 | 1.6% | 5 |
| Feb 2026 | Cambridge Real Estate | 0 | 0% | 6 |
| Mar 2026 | Bayleys | 590 | 46.1% | 1 |
| Mar 2026 | Ray White | 430 | 33.6% | 2 |
| Mar 2026 | LJ Hooker | 200 | 15.6% | 3 |
| Mar 2026 | New Zealand Sotheby’s International Realty | 30 | 2.3% | 4 |
| Mar 2026 | Realty HQ | 30 | 2.3% | 5 |
| Mar 2026 | Cambridge Real Estate | 0 | 0% | 6 |
| Apr 2026 | Bayleys | 510 | 42.1% | 1 |
| Apr 2026 | Ray White | 410 | 33.9% | 2 |
| Apr 2026 | LJ Hooker | 210 | 17.4% | 3 |
| Apr 2026 | Realty HQ | 50 | 4.1% | 4 |
| Apr 2026 | New Zealand Sotheby’s International Realty | 30 | 2.5% | 5 |
| Apr 2026 | Cambridge Real Estate | 0 | 0% | 6 |
| May 2026 | Bayleys | 490 | 52.7% | 1 |
| May 2026 | Ray White | 240 | 25.8% | 2 |
| May 2026 | LJ Hooker | 150 | 16.1% | 3 |
| May 2026 | Realty HQ | 30 | 3.2% | 4 |
| May 2026 | New Zealand Sotheby’s International Realty | 20 | 2.2% | 5 |
| May 2026 | Cambridge Real Estate | 0 | 0% | 6 |
| Jun 2026 | Bayleys | 450 | 50.6% | 1 |
| Jun 2026 | Ray White | 270 | 30.3% | 2 |
| Jun 2026 | LJ Hooker | 110 | 12.4% | 3 |
| Jun 2026 | New Zealand Sotheby’s International Realty | 30 | 3.4% | 4 |
| Jun 2026 | Realty HQ | 30 | 3.4% | 5 |
| Jun 2026 | Cambridge Real Estate | 0 | 0% | 6 |
| Jul 2026 | Bayleys | 460 | 47.4% | 1 |
| Jul 2026 | Ray White | 330 | 34% | 2 |
| Jul 2026 | LJ Hooker | 120 | 12.4% | 3 |
| Jul 2026 | New Zealand Sotheby’s International Realty | 30 | 3.1% | 4 |
| Jul 2026 | Realty HQ | 30 | 3.1% | 5 |
| Jul 2026 | Cambridge Real Estate | 0 | 0% | 6 |
| Aug 2026 | Bayleys | 410 | 45.6% | 1 |
| Aug 2026 | Ray White | 270 | 30% | 2 |
| Aug 2026 | LJ Hooker | 90 | 10% | 3 |
| Aug 2026 | Realty HQ | 70 | 7.8% | 4 |
| Aug 2026 | New Zealand Sotheby’s International Realty | 60 | 6.7% | 5 |
| Aug 2026 | Cambridge Real Estate | 0 | 0% | 6 |
| Sep 2026 | Bayleys | — | — | — |
| Sep 2026 | Cambridge Real Estate | — | — | — |
| Sep 2026 | LJ Hooker | — | — | — |
| Sep 2026 | New Zealand Sotheby’s International Realty | — | — | — |
| Sep 2026 | Property Brokers | — | — | — |
| Sep 2026 | Ray White | — | — | — |
| Sep 2026 | Realty HQ | — | — | — |

## What is being compared

- **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys auckland”, “bayleys blenheim”, “bayleys blenheim nz”, “bayleys cambridge”, “bayleys co nz”, “bayleys gisborne”, “bayleys gisborne rentals”, “bayleys hamilton”, “bayleys hastings”, “bayleys houses for sale”, “bayleys kapiti”, “bayleys masterton”, “bayleys new zealand”, “bayleys nz”, “bayleys paraparaumu”, “bayleys property management”, “bayleys property management whanganui”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate ashburton”, “bayleys real estate ashburton nz”, “bayleys real estate auckland”, “bayleys real estate blenheim”, “bayleys real estate blenheim nz”, “bayleys real estate hastings”, “bayleys real estate hastings nz”, “bayleys real estate kapiti”, “bayleys real estate masterton”, “bayleys real estate new zealand”, “bayleys real estate nz”, “bayleys real estate paraparaumu”, “bayleys real estate properties for sale”, “bayleys real estate queenstown”, “bayleys real estate rentals”, “bayleys real estate whakatane”, “bayleys real estate whanganui”, “bayleys realestate”, “bayleys rentals”, “bayleys rentals blenheim”, “bayleys rentals nz”, “bayleys timaru”, “bayleys wellington”, “bayleys whakatane”, “bayleys whanganui”, “bayleys whangarei” and “bayleys.co.nz”, summed into one figure.
- **Cambridge Real Estate**: Measured on the search terms “cambridgerealestate co nz” and “cambridgerealestate.co.nz”, summed into one figure.
- **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker cambridge”, “lj hooker hamilton”, “lj hooker houses for sale”, “lj hooker marketing”, “lj hooker near me”, “lj hooker new zealand”, “lj hooker nz”, “lj hooker property management”, “lj hooker real estate”, “lj hooker real estate agents”, “lj hooker rentals”, “lj hooker rotorua”, “lj hooker taupo”, “lj hooker timaru” and “ljhooker”, summed into one figure.
- **New Zealand Sotheby’s International Realty**: Measured on the search terms “new zealand sotheby's”, “new zealand sotheby's international realty”, “new zealand sotheby's international realty cambridge”, “new zealand sothebys”, “nz sotheby's”, “nz sotheby's real estate”, “nz sothebys”, “nzsir”, “nzsothebysrealty.com”, “sotheby's auckland”, “sotheby's wellington”, “sothebys auckland” and “sothebys wellington”, summed into one figure.
- **Property Brokers**: Measured on the search terms “property brokers”, “property brokers ashburton”, “property brokers co nz”, “property brokers hastings”, “property brokers hastings nz”, “property brokers hastings rentals”, “property brokers kapiti”, “property brokers kapiti coast”, “property brokers listings”, “property brokers masterton”, “property brokers napier”, “property brokers new zealand”, “property brokers nz”, “property brokers paraparaumu”, “property brokers property management”, “property brokers queenstown”, “property brokers real estate”, “property brokers real estate ashburton”, “property brokers rentals”, “property brokers rentals hastings”, “property brokers timaru”, “property brokers timaru rentals”, “property brokers wanganui”, “property brokers whakatane”, “property brokers whanganui”, “propertybrokers”, “propertybrokers co nz”, “propertybrokers co nz hastings”, “propertybrokers.co.nz” and “propertybrokers.co.nz hastings”, summed into one figure.
- **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure.
- **Realty HQ**: Measured on the search terms “realty hq”, “realty hq cambridge” and “realtyhq”, summed into one figure.

- [Bayleys](/demand/nz/brands/bayleys)
- [Cambridge Real Estate](/demand/nz/brands/cambridge-real-estate)
- [LJ Hooker](/demand/nz/brands/lj-hooker)
- [New Zealand Sotheby’s International Realty](/demand/nz/brands/new-zealand-sothebys-international-realty)
- [Property Brokers](/demand/nz/brands/property-brokers)
- [Ray White](/demand/nz/brands/ray-white)
- [Realty HQ](/demand/nz/brands/realty-hq)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cambridge real estate agencies in New Zealand?

In August 2026, Bayleys was the most searched among cambridge real estate agencies in New Zealand, with an estimated 410 branded searches and 45.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Cambridge real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/cambridge/real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/cambridge/real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.