--- title: "Cambridge funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare Cambridge funeral directors using branded searches made in Cambridge. Share of Search among Gibson Funerals, Grinter's Funeral Home and Cambridge Funerals, the cambridge funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/cambridge/funeral-directors" publisher: "Brandwave" --- # Cambridge funeral directors in New Zealand: Which brands are most popular in search? Compare Cambridge funeral directors using branded searches made in Cambridge. Share of Search among Gibson Funerals, Grinter's Funeral Home and Cambridge Funerals, the cambridge funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cambridge funeral directors - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Gibson Funerals, 48.3% ## Which brand is most popular in search among cambridge funeral directors in New Zealand? - In August 2026, Gibson Funerals was the most searched among cambridge funeral directors in New Zealand, with an estimated 560 branded searches and 48.3% estimated Share of Search within this set. - Grinter's Funeral Home is in 2nd place, 15.5 percentage points behind at 32.8% Share of Search. - Across the 11 months ending August 2026, Gibson Funerals’ estimated Share of Search among cambridge funeral directors in New Zealand increased from 0% to 48.3%. - Across the 11 months ending August 2026, Grinter's Funeral Home’s estimated Share of Search among cambridge funeral directors in New Zealand decreased from 94.7% to 32.8%. - Across the 11 months ending August 2026, Cambridge Funerals’ estimated Share of Search among cambridge funeral directors in New Zealand increased from 5.3% to 19%. - Across the 11 months ending August 2026, Cambridge Funerals’ estimated Share of Search among cambridge funeral directors in New Zealand peaked at 26.3% in December 2025 and was lowest at 5.3% in October 2025. - Across the 11 months ending August 2026, Gibson Funerals rose from 3rd to 1st among cambridge funeral directors in New Zealand. - Across the 11 months ending August 2026, Grinter's Funeral Home fell from 1st to 2nd among cambridge funeral directors in New Zealand. - Across the 11 months ending August 2026, Cambridge Funerals fell from 2nd to 3rd among cambridge funeral directors in New Zealand. ## Compare search popularity between leading brands - [Gibson Funerals vs Grinter's Funeral Home: compare search popularity](/demand/nz/compare/gibson-funerals-vs-grinter-s-funeral-home): 48.3% against 32.8% Share of Search. - [Gibson Funerals vs Cambridge Funerals: compare search popularity](/demand/nz/compare/cambridge-funerals-vs-gibson-funerals): 48.3% against 19% Share of Search. - [Grinter's Funeral Home vs Cambridge Funerals: compare search popularity](/demand/nz/compare/cambridge-funerals-vs-grinter-s-funeral-home): 32.8% against 19% Share of Search. ## How did search popularity change for New Zealand cambridge funeral directors in August 2026? - In August 2026, Gibson Funerals gained estimated Share of Search among cambridge funeral directors in New Zealand, from 42.2% to 48.3%. - In August 2026, Cambridge Funerals gained estimated Share of Search among cambridge funeral directors in New Zealand, from 17.6% to 19%. - In August 2026, Grinter's Funeral Home lost estimated Share of Search among cambridge funeral directors in New Zealand, from 40.2% to 32.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Gibson Funerals | 48.3% | 560 | +30.2% | Gibson Funerals | | 2 | Grinter's Funeral Home | 32.8% | 380 | -7.3% | Grinter's Funeral Home | | 3 | Cambridge Funerals | 19% | 220 | +22.2% | Cambridge Funerals | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Grinter's Funeral Home | 360 | 94.7% | 1 | | Oct 2025 | Cambridge Funerals | 20 | 5.3% | 2 | | Oct 2025 | Gibson Funerals | 0 | 0% | 3 | | Nov 2025 | Grinter's Funeral Home | 320 | 88.9% | 1 | | Nov 2025 | Cambridge Funerals | 30 | 8.3% | 2 | | Nov 2025 | Gibson Funerals | 10 | 2.8% | 3 | | Dec 2025 | Grinter's Funeral Home | 410 | 71.9% | 1 | | Dec 2025 | Cambridge Funerals | 150 | 26.3% | 2 | | Dec 2025 | Gibson Funerals | 10 | 1.8% | 3 | | Jan 2026 | Grinter's Funeral Home | 500 | 79.4% | 1 | | Jan 2026 | Cambridge Funerals | 120 | 19% | 2 | | Jan 2026 | Gibson Funerals | 10 | 1.6% | 3 | | Feb 2026 | Grinter's Funeral Home | 410 | 55.4% | 1 | | Feb 2026 | Gibson Funerals | 180 | 24.3% | 2 | | Feb 2026 | Cambridge Funerals | 150 | 20.3% | 3 | | Mar 2026 | Grinter's Funeral Home | 440 | 44% | 1 | | Mar 2026 | Gibson Funerals | 340 | 34% | 2 | | Mar 2026 | Cambridge Funerals | 220 | 22% | 3 | | Apr 2026 | Grinter's Funeral Home | 300 | 44.1% | 1 | | Apr 2026 | Gibson Funerals | 260 | 38.2% | 2 | | Apr 2026 | Cambridge Funerals | 120 | 17.6% | 3 | | May 2026 | Grinter's Funeral Home | 290 | 48.3% | 1 | | May 2026 | Gibson Funerals | 160 | 26.7% | 2 | | May 2026 | Cambridge Funerals | 150 | 25% | 3 | | Jun 2026 | Grinter's Funeral Home | 300 | 41.7% | 1 | | Jun 2026 | Gibson Funerals | 240 | 33.3% | 2 | | Jun 2026 | Cambridge Funerals | 180 | 25% | 3 | | Jul 2026 | Gibson Funerals | 430 | 42.2% | 1 | | Jul 2026 | Grinter's Funeral Home | 410 | 40.2% | 2 | | Jul 2026 | Cambridge Funerals | 180 | 17.6% | 3 | | Aug 2026 | Gibson Funerals | 560 | 48.3% | 1 | | Aug 2026 | Grinter's Funeral Home | 380 | 32.8% | 2 | | Aug 2026 | Cambridge Funerals | 220 | 19% | 3 | | Sep 2026 | Cambridge Funerals | — | — | — | | Sep 2026 | Gibson Funerals | — | — | — | | Sep 2026 | Grinter's Funeral Home | — | — | — | ## What is being compared - **Cambridge Funerals**: Measured on the search terms “cambridge funerals” and “cambridge funerals nz”, summed into one figure. - **Gibson Funerals**: Measured on the search terms “gibson funerals” and “gibson funerals cambridge”, summed into one figure. - **Grinter's Funeral Home**: Measured on the search terms “grinter's funeral home”, “grinters”, “grinters funeral home” and “grinters funeral home cambridge”, summed into one figure. - [Cambridge Funerals](/demand/nz/brands/cambridge-funerals) - [Gibson Funerals](/demand/nz/brands/gibson-funerals) - [Grinter's Funeral Home](/demand/nz/brands/grinter-s-funeral-home) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cambridge funeral directors in New Zealand? In August 2026, Gibson Funerals was the most searched among cambridge funeral directors in New Zealand, with an estimated 560 branded searches and 48.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Cambridge funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/cambridge/funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/cambridge/funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.