---
title: "Cambridge accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Cambridge accounting firms using branded searches made in Cambridge. Share of Search among Herbert Morton, Accounted4, Doyle Accountants, SBA, Expert Ease and Cambridge Accountants, the cambridge accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/cambridge/accounting-firms"
publisher: "Brandwave"
---

# Cambridge accounting firms in New Zealand: Which brands are most popular in search?

Compare Cambridge accounting firms using branded searches made in Cambridge. Share of Search among Herbert Morton, Accounted4, Doyle Accountants, SBA, Expert Ease and Cambridge Accountants, the cambridge accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cambridge accounting firms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Herbert Morton, 23.1%

## Which brand is most popular in search among cambridge accounting firms in New Zealand?

- In August 2026, Herbert Morton was the most searched among cambridge accounting firms in New Zealand, with an estimated 60 branded searches and 23.1% estimated Share of Search within this set.
- Accounted4 is in 2nd place, 3.8 percentage points behind at 19.2% Share of Search.
- Across the 11 months ending August 2026, Herbert Morton’s estimated Share of Search among cambridge accounting firms in New Zealand decreased from 25% to 23.1%.
- Across the 11 months ending August 2026, Accounted4’s estimated Share of Search among cambridge accounting firms in New Zealand decreased from 25% to 19.2%.
- Across the 11 months ending August 2026, Expert Ease’s estimated Share of Search among cambridge accounting firms in New Zealand increased from 6.3% to 11.5%.
- Across the 11 months ending August 2026, Cambridge Accountants’ estimated Share of Search among cambridge accounting firms in New Zealand increased from 6.3% to 7.7%.
- Across the 11 months ending August 2026, Herbert Morton’s estimated Share of Search among cambridge accounting firms in New Zealand peaked at 29.4% in January 2026 and was lowest at 16.7% in March 2026.
- Across the 11 months ending August 2026, Accounted4’s estimated Share of Search among cambridge accounting firms in New Zealand peaked at 28.6% in December 2025 and was lowest at 11.8% in January 2026.
- Across the 11 months ending August 2026, Doyle Accountants’ estimated Share of Search among cambridge accounting firms in New Zealand peaked at 30.4% in June 2026 and was lowest at 15.8% in February 2026.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among cambridge accounting firms in New Zealand peaked at 29.6% in April 2026 and was lowest at 7.1% in December 2025.
- Across the 11 months ending August 2026, Expert Ease’s estimated Share of Search among cambridge accounting firms in New Zealand peaked at 11.5% in August 2026 and was lowest at 4.5% in May 2026.
- Across the 11 months ending August 2026, Cambridge Accountants’ estimated Share of Search among cambridge accounting firms in New Zealand peaked at 10.5% in February 2026 and was lowest at 4.5% in May 2026.
- Across the 11 months ending August 2026, Herbert Morton rose from 2nd to 1st among cambridge accounting firms in New Zealand.
- Across the 11 months ending August 2026, Accounted4 fell from 1st to 2nd among cambridge accounting firms in New Zealand.
- Across the 11 months ending August 2026, Expert Ease rose from 6th to 5th among cambridge accounting firms in New Zealand.
- Across the 11 months ending August 2026, Cambridge Accountants fell from 5th to 6th among cambridge accounting firms in New Zealand.
- Across the 11 months ending August 2026, Doyle Accountants and SBA held steady: their estimated Share of Search among cambridge accounting firms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Herbert Morton vs Accounted4: compare search popularity](/demand/nz/compare/accounted4-vs-herbert-morton): 23.1% against 19.2% Share of Search.
- [Herbert Morton vs Doyle Accountants: compare search popularity](/demand/nz/compare/doyle-accountants-vs-herbert-morton): 23.1% against 19.2% Share of Search.
- [Herbert Morton vs SBA: compare search popularity](/demand/nz/compare/herbert-morton-vs-sba): 23.1% against 19.2% Share of Search.
- [Herbert Morton vs Expert Ease: compare search popularity](/demand/nz/compare/expert-ease-vs-herbert-morton): 23.1% against 11.5% Share of Search.
- [Accounted4 vs Doyle Accountants: compare search popularity](/demand/nz/compare/accounted4-vs-doyle-accountants): 19.2% Share of Search each.
- [Accounted4 vs SBA: compare search popularity](/demand/nz/compare/accounted4-vs-sba): 19.2% Share of Search each.
- [Accounted4 vs Expert Ease: compare search popularity](/demand/nz/compare/accounted4-vs-expert-ease): 19.2% against 11.5% Share of Search.
- [Doyle Accountants vs SBA: compare search popularity](/demand/nz/compare/doyle-accountants-vs-sba): 19.2% Share of Search each.
- [Doyle Accountants vs Expert Ease: compare search popularity](/demand/nz/compare/doyle-accountants-vs-expert-ease): 19.2% against 11.5% Share of Search.
- [SBA vs Expert Ease: compare search popularity](/demand/nz/compare/expert-ease-vs-sba): 19.2% against 11.5% Share of Search.

## How did search popularity change for New Zealand cambridge accounting firms in August 2026?

- In August 2026, Herbert Morton overtook Accounted4 to take the highest estimated Share of Search among cambridge accounting firms in New Zealand, at 23.1%.
- In August 2026, Expert Ease overtook Cambridge Accountants to rank 5th among cambridge accounting firms in New Zealand, at 11.5%.
- In August 2026, SBA gained estimated Share of Search among cambridge accounting firms in New Zealand, from 17.4% to 19.2%.
- In August 2026, Accounted4 lost estimated Share of Search among cambridge accounting firms in New Zealand, from 21.7% to 19.2%.
- In August 2026, Doyle Accountants lost estimated Share of Search among cambridge accounting firms in New Zealand, from 21.7% to 19.2%.
- In August 2026, Cambridge Accountants lost estimated Share of Search among cambridge accounting firms in New Zealand, from 8.7% to 7.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Herbert Morton | 23.1% | 60 | +20.0% | Herbert Morton |
| 2 | Accounted4 | 19.2% | 50 | 0.0% | Accounted4 |
| 3 | Doyle Accountants | 19.2% | 50 | 0.0% | Doyle Accountants |
| 4 | SBA | 19.2% | 50 | +25.0% | SBA |
| 5 | Expert Ease | 11.5% | 30 | +50.0% | Expert Ease |
| 6 | Cambridge Accountants | 7.7% | 20 | 0.0% | Cambridge Accountants |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Accounted4 | 40 | 25% | 1 |
| Oct 2025 | Herbert Morton | 40 | 25% | 2 |
| Oct 2025 | Doyle Accountants | 30 | 18.8% | 3 |
| Oct 2025 | SBA | 30 | 18.8% | 4 |
| Oct 2025 | Cambridge Accountants | 10 | 6.3% | 5 |
| Oct 2025 | Expert Ease | 10 | 6.3% | 6 |
| Nov 2025 | Accounted4 | 60 | 26.1% | 1 |
| Nov 2025 | Herbert Morton | 50 | 21.7% | 2 |
| Nov 2025 | Doyle Accountants | 40 | 17.4% | 3 |
| Nov 2025 | SBA | 40 | 17.4% | 4 |
| Nov 2025 | Cambridge Accountants | 20 | 8.7% | 5 |
| Nov 2025 | Expert Ease | 20 | 8.7% | 6 |
| Dec 2025 | Accounted4 | 40 | 28.6% | 1 |
| Dec 2025 | Herbert Morton | 40 | 28.6% | 2 |
| Dec 2025 | Doyle Accountants | 30 | 21.4% | 3 |
| Dec 2025 | Cambridge Accountants | 10 | 7.1% | 4 |
| Dec 2025 | Expert Ease | 10 | 7.1% | 5 |
| Dec 2025 | SBA | 10 | 7.1% | 6 |
| Jan 2026 | Herbert Morton | 50 | 29.4% | 1 |
| Jan 2026 | SBA | 50 | 29.4% | 2 |
| Jan 2026 | Doyle Accountants | 30 | 17.6% | 3 |
| Jan 2026 | Accounted4 | 20 | 11.8% | 4 |
| Jan 2026 | Cambridge Accountants | 10 | 5.9% | 5 |
| Jan 2026 | Expert Ease | 10 | 5.9% | 6 |
| Feb 2026 | Accounted4 | 40 | 21.1% | 1 |
| Feb 2026 | Herbert Morton | 40 | 21.1% | 2 |
| Feb 2026 | SBA | 40 | 21.1% | 3 |
| Feb 2026 | Doyle Accountants | 30 | 15.8% | 4 |
| Feb 2026 | Cambridge Accountants | 20 | 10.5% | 5 |
| Feb 2026 | Expert Ease | 20 | 10.5% | 6 |
| Mar 2026 | Accounted4 | 80 | 26.7% | 1 |
| Mar 2026 | SBA | 70 | 23.3% | 2 |
| Mar 2026 | Doyle Accountants | 60 | 20% | 3 |
| Mar 2026 | Herbert Morton | 50 | 16.7% | 4 |
| Mar 2026 | Cambridge Accountants | 20 | 6.7% | 5 |
| Mar 2026 | Expert Ease | 20 | 6.7% | 6 |
| Apr 2026 | SBA | 80 | 29.6% | 1 |
| Apr 2026 | Doyle Accountants | 60 | 22.2% | 2 |
| Apr 2026 | Herbert Morton | 50 | 18.5% | 3 |
| Apr 2026 | Accounted4 | 40 | 14.8% | 4 |
| Apr 2026 | Cambridge Accountants | 20 | 7.4% | 5 |
| Apr 2026 | Expert Ease | 20 | 7.4% | 6 |
| May 2026 | Accounted4 | 60 | 27.3% | 1 |
| May 2026 | SBA | 60 | 27.3% | 2 |
| May 2026 | Doyle Accountants | 40 | 18.2% | 3 |
| May 2026 | Herbert Morton | 40 | 18.2% | 4 |
| May 2026 | Cambridge Accountants | 10 | 4.5% | 5 |
| May 2026 | Expert Ease | 10 | 4.5% | 6 |
| Jun 2026 | Doyle Accountants | 70 | 30.4% | 1 |
| Jun 2026 | Accounted4 | 40 | 17.4% | 2 |
| Jun 2026 | Herbert Morton | 40 | 17.4% | 3 |
| Jun 2026 | SBA | 40 | 17.4% | 4 |
| Jun 2026 | Cambridge Accountants | 20 | 8.7% | 5 |
| Jun 2026 | Expert Ease | 20 | 8.7% | 6 |
| Jul 2026 | Accounted4 | 50 | 21.7% | 1 |
| Jul 2026 | Doyle Accountants | 50 | 21.7% | 2 |
| Jul 2026 | Herbert Morton | 50 | 21.7% | 3 |
| Jul 2026 | SBA | 40 | 17.4% | 4 |
| Jul 2026 | Cambridge Accountants | 20 | 8.7% | 5 |
| Jul 2026 | Expert Ease | 20 | 8.7% | 6 |
| Aug 2026 | Herbert Morton | 60 | 23.1% | 1 |
| Aug 2026 | Accounted4 | 50 | 19.2% | 2 |
| Aug 2026 | Doyle Accountants | 50 | 19.2% | 3 |
| Aug 2026 | SBA | 50 | 19.2% | 4 |
| Aug 2026 | Expert Ease | 30 | 11.5% | 5 |
| Aug 2026 | Cambridge Accountants | 20 | 7.7% | 6 |
| Sep 2026 | Accounted4 | — | — | — |
| Sep 2026 | Cambridge Accountants | — | — | — |
| Sep 2026 | Doyle Accountants | — | — | — |
| Sep 2026 | Expert Ease | — | — | — |
| Sep 2026 | Herbert Morton | — | — | — |
| Sep 2026 | SBA | — | — | — |

## What is being compared

- **Accounted4**: Measured on the search terms “accounted4” and “accounted4 cambridge”, summed into one figure.
- **Cambridge Accountants**: Measured on the search term “cambridge accountants nz”.
- **Doyle Accountants**: Measured on the search terms “doyle accountants”, “doyle accountants chartered accountants” and “doyle accountants nz”, summed into one figure.
- **Expert Ease**: Measured on the search terms “expert ease” and “expertease”, summed into one figure.
- **Herbert Morton**: Measured on the search terms “herbert morton” and “herbert morton cambridge”, summed into one figure.
- **SBA**: Measured on the search terms “sba accountants”, “sba accounting”, “sba accounting browns bay”, “sba accounting nz”, “sba accounting palmerston north”, “sba accounting services”, “sba albany”, “sba ashburton”, “sba auckland”, “sba avondale”, “sba barrington”, “sba birkenhead”, “sba blenheim”, “sba browns bay”, “sba burnside”, “sba cambridge”, “sba co nz”, “sba ellerslie”, “sba ferrymead”, “sba flat bush”, “sba glenfield”, “sba hamilton”, “sba hawera”, “sba henderson”, “sba hibiscus coast”, “sba hobsonville”, “sba hornby”, “sba howick”, “sba kapiti”, “sba karaka”, “sba kilbirnie”, “sba lower hutt”, “sba manukau”, “sba milford”, “sba mt eden”, “sba mt roskill”, “sba nelson”, “sba new brighton”, “sba new lynn”, “sba new zealand”, “sba newmarket”, “sba nz”, “sba onehunga”, “sba opawa”, “sba pakuranga”, “sba palmerston north”, “sba panmure”, “sba papakura”, “sba papanui”, “sba papatoetoe”, “sba petone”, “sba ponsonby”, “sba porirua”, “sba pukekohe”, “sba remuera”, “sba riccarton”, “sba rolleston”, “sba shirley”, “sba silverdale”, “sba small business accounting”, “sba stratford”, “sba sydenham”, “sba takanini”, “sba takapuna”, “sba taradale”, “sba taranaki”, “sba tauranga”, “sba tax”, “sba tax accountants”, “sba te atatu”, “sba thames”, “sba timaru”, “sba wanganui”, “sba warkworth” and “sba.co.nz”, summed into one figure.

- [Accounted4](/demand/nz/brands/accounted4)
- [Cambridge Accountants](/demand/nz/brands/cambridge-accountants)
- [Doyle Accountants](/demand/nz/brands/doyle-accountants)
- [Expert Ease](/demand/nz/brands/expert-ease)
- [Herbert Morton](/demand/nz/brands/herbert-morton)
- [SBA](/demand/nz/brands/sba)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cambridge accounting firms in New Zealand?

In August 2026, Herbert Morton was the most searched among cambridge accounting firms in New Zealand, with an estimated 60 branded searches and 23.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Cambridge accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/cambridge/accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/cambridge/accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.