--- title: "Bayleys vs Harcourts: Which is searched more in New Zealand?" description: "Is Bayleys or Harcourts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/blenheim/real-estate-agencies/compare/bayleys-vs-harcourts" publisher: "Brandwave" --- # Bayleys vs Harcourts: Which is searched more in New Zealand? Is Bayleys or Harcourts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Harcourts - **Competitive set**: Blenheim real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bayleys Share of Search**: 8.2% - **Harcourts Share of Search**: 38.5% ## Is Bayleys or Harcourts more popular in search? - In September 2026, Harcourts had more branded searches than Bayleys among Blenheim real estate agencies in New Zealand. Harcourts had about 800 branded searches, while Bayleys had 170. Harcourts made up 38.5% of all Blenheim real estate agency searches we track, and Bayleys accounted for 8.2%. - Harcourts was ahead of Bayleys in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bayleys’ share of searches among Blenheim real estate agencies in New Zealand moved from 15.5% to 8.2%, and its estimated monthly branded searches moved from 390 to 170. - Across the 12 months ending September 2026, Harcourts’ share of searches among Blenheim real estate agencies in New Zealand moved from 39% to 38.5%, and its estimated monthly branded searches moved from 980 to 800. ## Top Blenheim real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bayleys and Harcourts were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Harcourts was listed before Bayleys in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Harcourts | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Winder & Co | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Bayleys | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Ray White | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Total Realty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Diane Parish Real Estate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Raine & Horne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Blenheim real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Blenheim, New Zealand?": 1. Winder & Co, 2. Harcourts, 3. Bayleys - Asked ChatGPT "What are the best real estate agencies in Blenheim, New Zealand?": 1. Harcourts, 2. Bayleys, 3. Ray White, 4. Winder & Co - Asked ChatGPT "What's the best real estate agency in Blenheim, New Zealand for a home sale?": 1. Harcourts, 2. Winder & Co, 3. Bayleys - Searched Google, AI Overview "blenheim property agent": named none of the brands we track Not named in any answer: Total Realty, Diane Parish Real Estate and Raine & Horne. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Blenheim real estate agencies in September 2026? - In September 2026, Ray White overtook Harcourts to become the leader among Blenheim real estate agencies in New Zealand, with 42.8% of the searches. - In September 2026, Bayleys overtook Winder & Co to rank 3rd among Blenheim real estate agencies in New Zealand, with 8.2% of the searches. - In September 2026, Harcourts lost share of searches among Blenheim real estate agencies in New Zealand, from 40.6% to 38.5%. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 15.5% | 3 | 980 | 39% | 1 | | Nov 2025 | 320 | 12.1% | 3 | 1.2K | 44.2% | 1 | | Dec 2025 | 260 | 12.6% | 3 | 630 | 30.4% | 2 | | Jan 2026 | 210 | 9.4% | 4 | 790 | 35.4% | 2 | | Feb 2026 | 320 | 12.6% | 4 | 940 | 37.2% | 1 | | Mar 2026 | 320 | 11.9% | 3 | 960 | 35.7% | 2 | | Apr 2026 | 170 | 7.8% | 4 | 900 | 41.5% | 1 | | May 2026 | 170 | 8.2% | 3 | 830 | 39.9% | 1 | | Jun 2026 | 140 | 7.2% | 4 | 780 | 40.2% | 1 | | Jul 2026 | 140 | 7.7% | 4 | 770 | 42.1% | 1 | | Aug 2026 | 140 | 7.3% | 4 | 780 | 40.6% | 1 | | Sep 2026 | 170 | 8.2% | 3 | 800 | 38.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search term “bayleys blenheim”. - **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts blenheim”, “harcourts nz”, “harcourts property management”, “harcourts real estate”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts whangarei” and “harcourtswhangarei”, summed into one figure. - [Bayleys profile](/demand/nz/brands/bayleys) - [Harcourts profile](/demand/nz/brands/harcourts) - [All Blenheim real estate agencies in New Zealand](/demand/nz/locations/blenheim/real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bayleys or Harcourts more popular in search? In September 2026, Harcourts had more branded searches than Bayleys among Blenheim real estate agencies in New Zealand. Harcourts had about 800 branded searches, while Bayleys had 170. Harcourts made up 38.5% of all Blenheim real estate agency searches we track, and Bayleys accounted for 8.2%. ## Cite this page Brandwave. "Bayleys vs Harcourts: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/blenheim/real-estate-agencies/compare/bayleys-vs-harcourts This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/blenheim/real-estate-agencies/compare/bayleys-vs-harcourts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.