--- title: "Loan Market vs NZHL: Which is searched more in New Zealand?" description: "Is Loan Market or NZHL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/blenheim/mortgage-advisers/compare/loan-market-vs-nzhl" publisher: "Brandwave" --- # Loan Market vs NZHL: Which is searched more in New Zealand? Is Loan Market or NZHL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Loan Market and NZHL - **Competitive set**: Blenheim mortgage advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Loan Market Share of Search**: 9.5% - **NZHL Share of Search**: 47.6% ## Is Loan Market or NZHL more popular in search? - In September 2026, NZHL had more branded searches than Loan Market among Blenheim mortgage advisers in New Zealand. NZHL had about 100 branded searches, while Loan Market had 20. NZHL made up 47.6% of all Blenheim mortgage adviser searches we track, and Loan Market accounted for 9.5%. - NZHL was ahead of Loan Market in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Loan Market’s share of searches among Blenheim mortgage advisers in New Zealand moved from 19% to 9.5%, and its estimated monthly branded searches moved from 40 to 20. - Across the 12 months ending September 2026, NZHL’s share of searches among Blenheim mortgage advisers in New Zealand moved from 33.3% to 47.6%, and its estimated monthly branded searches moved from 70 to 100. ## Top Blenheim mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Loan Market appeared in all four answers. NZHL was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Loan Market was listed before NZHL in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Home Loan Collective | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Loan Market | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mortgage Room | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | NZHL | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | In-House Mortgages | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Mike Walker Mortgages | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mortgage Pundit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Blenheim mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Blenheim, New Zealand?": 1. Mortgage Room, 2. The Home Loan Collective, 3. Loan Market, 4. NZHL - Asked ChatGPT "What are the best mortgage advisers in Blenheim, New Zealand?": 1. The Home Loan Collective, 2. Loan Market, 3. Mortgage Room, 4. NZHL - Asked ChatGPT "What's the best mortgage adviser in Blenheim, New Zealand for a home loan?": 1. The Home Loan Collective, 2. Loan Market, 3. Mortgage Room - Searched Google, AI Overview "blenheim home loan advice": 1. The Home Loan Collective, 2. NZHL, 3. Loan Market, 4. Mortgage Room, 5. In-House Mortgages Not named in any answer: Mike Walker Mortgages and Mortgage Pundit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Blenheim mortgage advisers in September 2026? - In September 2026, NZHL gained share of searches among Blenheim mortgage advisers in New Zealand, from 38.1% to 47.6%. - In September 2026, Loan Market lost share of searches among Blenheim mortgage advisers in New Zealand, from 14.3% to 9.5%. ## Month by month | Month | Loan Market estimated searches | Loan Market Share of Search | Loan Market rank | NZHL estimated searches | NZHL Share of Search | NZHL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 19% | 3 | 70 | 33.3% | 2 | | Nov 2025 | 40 | 17.4% | 3 | 90 | 39.1% | 1 | | Dec 2025 | 20 | 10% | 3 | 90 | 45% | 1 | | Jan 2026 | 20 | 10.5% | 3 | 70 | 36.8% | 2 | | Feb 2026 | 50 | 16.7% | 4 | 80 | 26.7% | 2 | | Mar 2026 | 50 | 17.9% | 3 | 90 | 32.1% | 1 | | Apr 2026 | 20 | 8.3% | 3 | 90 | 37.5% | 2 | | May 2026 | 20 | 9.5% | 3 | 100 | 47.6% | 1 | | Jun 2026 | 20 | 9.1% | 3 | 100 | 45.5% | 1 | | Jul 2026 | 20 | 11.8% | 3 | 60 | 35.3% | 2 | | Aug 2026 | 30 | 14.3% | 3 | 80 | 38.1% | 1 | | Sep 2026 | 20 | 9.5% | 3 | 100 | 47.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Loan Market’s and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Loan Market**: Measured on the search terms “loan market”, “loan market agile”, “loan market blenheim” and “loanmarket”, summed into one figure. - **NZHL**: Measured on the search terms “nzhl”, “nzhl blenheim”, “nzhl home loans”, “nzhl karaka”, “nzhl mortgage”, “nzhl ormiston”, “nzhl whakatane”, “nzhl whangarei” and “nzhl whitmore”, summed into one figure. - [Loan Market profile](/demand/nz/brands/loan-market) - [NZHL profile](/demand/nz/brands/nzhl) - [All Blenheim mortgage advisers in New Zealand](/demand/nz/locations/blenheim/mortgage-advisers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Loan Market or NZHL more popular in search? In September 2026, NZHL had more branded searches than Loan Market among Blenheim mortgage advisers in New Zealand. NZHL had about 100 branded searches, while Loan Market had 20. NZHL made up 47.6% of all Blenheim mortgage adviser searches we track, and Loan Market accounted for 9.5%. ## Cite this page Brandwave. "Loan Market vs NZHL: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/blenheim/mortgage-advisers/compare/loan-market-vs-nzhl This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/blenheim/mortgage-advisers/compare/loan-market-vs-nzhl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.