--- title: "Blenheim funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare Blenheim funeral directors using branded searches made in Blenheim. Share of Search among Sowman's Funerals and Cloudy Bay Funeral Services, the blenheim funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/blenheim/funeral-directors" publisher: "Brandwave" --- # Blenheim funeral directors in New Zealand: Which brands are most popular in search? Compare Blenheim funeral directors using branded searches made in Blenheim. Share of Search among Sowman's Funerals and Cloudy Bay Funeral Services, the blenheim funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Blenheim funeral directors - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Aug 2026 - **Highest Share of Search**: Sowman's Funerals, 78.1% ## Which brand is most popular in search among blenheim funeral directors in New Zealand? - In August 2026, Sowman's Funerals was the most searched among blenheim funeral directors in New Zealand, with an estimated 1.4K branded searches and 78.1% estimated Share of Search within this set. - Cloudy Bay Funeral Services is in 2nd place, 56.3 percentage points behind at 21.9% Share of Search. - Across the 11 months ending August 2026, Sowman's Funerals’ estimated Share of Search among blenheim funeral directors in New Zealand decreased from 83.5% to 78.1%. - Across the 11 months ending August 2026, Cloudy Bay Funeral Services’ estimated Share of Search among blenheim funeral directors in New Zealand increased from 16.5% to 21.9%. - Across the 11 months ending August 2026, Sowman's Funerals’ estimated Share of Search among blenheim funeral directors in New Zealand peaked at 90.9% in March 2026 and was lowest at 78.1% in August 2026. - Across the 11 months ending August 2026, Cloudy Bay Funeral Services’ estimated Share of Search among blenheim funeral directors in New Zealand peaked at 21.9% in August 2026 and was lowest at 9.1% in March 2026. ## Compare search popularity between leading brands - [Sowman's Funerals vs Cloudy Bay Funeral Services: compare search popularity](/demand/nz/compare/cloudy-bay-funeral-services-vs-sowman-s-funerals): 78.1% against 21.9% Share of Search. ## How did search popularity change for New Zealand blenheim funeral directors in August 2026? - In August 2026, Cloudy Bay Funeral Services gained estimated Share of Search among blenheim funeral directors in New Zealand, from 12.7% to 21.9%. - In August 2026, Sowman's Funerals lost estimated Share of Search among blenheim funeral directors in New Zealand, from 87.3% to 78.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sowman's Funerals | 78.1% | 1.4K | -1.4% | Sowman's Funerals | | 2 | Cloudy Bay Funeral Services | 21.9% | 400 | +90.5% | Cloudy Bay Funeral Services | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sowman's Funerals | 1.1K | 83.5% | 1 | | Oct 2025 | Cloudy Bay Funeral Services | 220 | 16.5% | 2 | | Nov 2025 | Sowman's Funerals | 1.4K | 88.6% | 1 | | Nov 2025 | Cloudy Bay Funeral Services | 180 | 11.4% | 2 | | Dec 2025 | Sowman's Funerals | 1.4K | 88.8% | 1 | | Dec 2025 | Cloudy Bay Funeral Services | 180 | 11.3% | 2 | | Jan 2026 | Sowman's Funerals | 1.5K | 84.7% | 1 | | Jan 2026 | Cloudy Bay Funeral Services | 270 | 15.3% | 2 | | Feb 2026 | Sowman's Funerals | 1.5K | 87.3% | 1 | | Feb 2026 | Cloudy Bay Funeral Services | 220 | 12.7% | 2 | | Mar 2026 | Sowman's Funerals | 2.2K | 90.9% | 1 | | Mar 2026 | Cloudy Bay Funeral Services | 220 | 9.1% | 2 | | Apr 2026 | Sowman's Funerals | 1.6K | 88% | 1 | | Apr 2026 | Cloudy Bay Funeral Services | 220 | 12% | 2 | | May 2026 | Sowman's Funerals | 1.4K | 86.3% | 1 | | May 2026 | Cloudy Bay Funeral Services | 220 | 13.7% | 2 | | Jun 2026 | Sowman's Funerals | 1.4K | 88.8% | 1 | | Jun 2026 | Cloudy Bay Funeral Services | 180 | 11.2% | 2 | | Jul 2026 | Sowman's Funerals | 1.4K | 87.3% | 1 | | Jul 2026 | Cloudy Bay Funeral Services | 210 | 12.7% | 2 | | Aug 2026 | Sowman's Funerals | 1.4K | 78.1% | 1 | | Aug 2026 | Cloudy Bay Funeral Services | 400 | 21.9% | 2 | | Sep 2026 | Cloudy Bay Funeral Services | — | — | — | | Sep 2026 | Sowman's Funerals | — | — | — | ## What is being compared - **Cloudy Bay Funeral Services**: Measured on the search terms “cloudy bay funeral services”, “cloudy bay funeral services blenheim” and “cloudy bay funeral services nz”, summed into one figure. - **Sowman's Funerals**: Measured on the search terms “geoffrey t sowman”, “sowman's funerals”, “sowmans”, “sowmans blenheim”, “sowmans funeral home”, “sowmans funerals” and “sowmans funerals blenheim”, summed into one figure. - [Cloudy Bay Funeral Services](/demand/nz/brands/cloudy-bay-funeral-services) - [Sowman's Funerals](/demand/nz/brands/sowman-s-funerals) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among blenheim funeral directors in New Zealand? In August 2026, Sowman's Funerals was the most searched among blenheim funeral directors in New Zealand, with an estimated 1.4K branded searches and 78.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Blenheim funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/blenheim/funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/blenheim/funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.