---
title: "Auckland swim schools in New Zealand: Which brands are most popular in search?"
description: "Compare the Auckland swim schools parents book learn-to-swim lessons with. Share of Search among Swimtastic, Hilton Brown Swimming, Swimgym and Swimsation, the auckland swim schools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/auckland/swim-schools"
publisher: "Brandwave"
---

# Auckland swim schools in New Zealand: Which brands are most popular in search?

Compare the Auckland swim schools parents book learn-to-swim lessons with. Share of Search among Swimtastic, Hilton Brown Swimming, Swimgym and Swimsation, the auckland swim schools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Auckland swim schools
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Swimtastic, 53.1%

## Which brand is most popular in search among auckland swim schools in New Zealand?

- In August 2026, Swimtastic was the most searched among auckland swim schools in New Zealand, with an estimated 6K branded searches and 53.1% estimated Share of Search within this set.
- Hilton Brown Swimming is in 2nd place, 15.8 percentage points behind at 37.3% Share of Search.
- Across the 11 months ending August 2026, Swimtastic’s estimated Share of Search among auckland swim schools in New Zealand increased from 48.1% to 53.1%.
- Across the 11 months ending August 2026, Hilton Brown Swimming’s estimated Share of Search among auckland swim schools in New Zealand decreased from 42.4% to 37.3%.
- Across the 11 months ending August 2026, Swimtastic’s estimated Share of Search among auckland swim schools in New Zealand peaked at 53.1% in July 2026 and was lowest at 45.9% in January 2026.
- Across the 11 months ending August 2026, Swimgym’s estimated Share of Search among auckland swim schools in New Zealand peaked at 9.8% in January 2026 and was lowest at 5.9% in November 2025.
- Across the 11 months ending August 2026, Swimgym and Swimsation held steady: their estimated Share of Search among auckland swim schools in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Swimtastic vs Hilton Brown Swimming: compare search popularity](/demand/nz/compare/hilton-brown-swimming-vs-swimtastic): 53.1% against 37.3% Share of Search.
- [Swimtastic vs Swimgym: compare search popularity](/demand/nz/compare/swimgym-vs-swimtastic): 53.1% against 6.6% Share of Search.
- [Swimtastic vs Swimsation: compare search popularity](/demand/nz/compare/swimsation-vs-swimtastic): 53.1% against 3.1% Share of Search.
- [Hilton Brown Swimming vs Swimgym: compare search popularity](/demand/nz/compare/hilton-brown-swimming-vs-swimgym): 37.3% against 6.6% Share of Search.
- [Hilton Brown Swimming vs Swimsation: compare search popularity](/demand/nz/compare/hilton-brown-swimming-vs-swimsation): 37.3% against 3.1% Share of Search.
- [Swimgym vs Swimsation: compare search popularity](/demand/nz/compare/swimgym-vs-swimsation): 6.6% against 3.1% Share of Search.

## How did search popularity change for New Zealand auckland swim schools in August 2026?

- Hilton Brown Swimming’s estimated Share of Search among auckland swim schools in New Zealand has lost ground for 3 months in a row, from 40.3% to 37.3% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Swimtastic | 53.1% | 6K | +0.5% | Swimtastic |
| 2 | Hilton Brown Swimming | 37.3% | 4.2K | 0.0% | Hilton Brown Swimming |
| 3 | Swimgym | 6.6% | 740 | +1.4% | Swimgym |
| 4 | Swimsation | 3.1% | 350 | +9.4% | Swimsation |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Swimtastic | 5.8K | 48.1% | 1 |
| Oct 2025 | Hilton Brown Swimming | 5.1K | 42.4% | 2 |
| Oct 2025 | Swimgym | 800 | 6.6% | 3 |
| Oct 2025 | Swimsation | 350 | 2.9% | 4 |
| Nov 2025 | Swimtastic | 5.8K | 48.6% | 1 |
| Nov 2025 | Hilton Brown Swimming | 5K | 41.8% | 2 |
| Nov 2025 | Swimgym | 710 | 5.9% | 3 |
| Nov 2025 | Swimsation | 440 | 3.7% | 4 |
| Dec 2025 | Swimtastic | 3.9K | 47.2% | 1 |
| Dec 2025 | Hilton Brown Swimming | 3.3K | 39.7% | 2 |
| Dec 2025 | Swimgym | 800 | 9.6% | 3 |
| Dec 2025 | Swimsation | 290 | 3.5% | 4 |
| Jan 2026 | Swimtastic | 6.1K | 45.9% | 1 |
| Jan 2026 | Hilton Brown Swimming | 5.4K | 41% | 2 |
| Jan 2026 | Swimgym | 1.3K | 9.8% | 3 |
| Jan 2026 | Swimsation | 440 | 3.3% | 4 |
| Feb 2026 | Swimtastic | 5.9K | 47.7% | 1 |
| Feb 2026 | Hilton Brown Swimming | 5.1K | 41.2% | 2 |
| Feb 2026 | Swimgym | 950 | 7.6% | 3 |
| Feb 2026 | Swimsation | 430 | 3.5% | 4 |
| Mar 2026 | Swimtastic | 5.9K | 47.8% | 1 |
| Mar 2026 | Hilton Brown Swimming | 5.1K | 41.2% | 2 |
| Mar 2026 | Swimgym | 930 | 7.5% | 3 |
| Mar 2026 | Swimsation | 440 | 3.5% | 4 |
| Apr 2026 | Swimtastic | 5.8K | 49.5% | 1 |
| Apr 2026 | Hilton Brown Swimming | 4.7K | 40.1% | 2 |
| Apr 2026 | Swimgym | 890 | 7.6% | 3 |
| Apr 2026 | Swimsation | 330 | 2.8% | 4 |
| May 2026 | Swimtastic | 5.7K | 49.7% | 1 |
| May 2026 | Hilton Brown Swimming | 4.7K | 40.3% | 2 |
| May 2026 | Swimgym | 800 | 6.9% | 3 |
| May 2026 | Swimsation | 350 | 3% | 4 |
| Jun 2026 | Swimtastic | 5.8K | 51.6% | 1 |
| Jun 2026 | Hilton Brown Swimming | 4.3K | 38.1% | 2 |
| Jun 2026 | Swimgym | 800 | 7.1% | 3 |
| Jun 2026 | Swimsation | 360 | 3.2% | 4 |
| Jul 2026 | Swimtastic | 6K | 53.1% | 1 |
| Jul 2026 | Hilton Brown Swimming | 4.2K | 37.5% | 2 |
| Jul 2026 | Swimgym | 730 | 6.5% | 3 |
| Jul 2026 | Swimsation | 320 | 2.9% | 4 |
| Aug 2026 | Swimtastic | 6K | 53.1% | 1 |
| Aug 2026 | Hilton Brown Swimming | 4.2K | 37.3% | 2 |
| Aug 2026 | Swimgym | 740 | 6.6% | 3 |
| Aug 2026 | Swimsation | 350 | 3.1% | 4 |
| Sep 2026 | Hilton Brown Swimming | — | — | — |
| Sep 2026 | Swimgym | — | — | — |
| Sep 2026 | Swimsation | — | — | — |
| Sep 2026 | Swimtastic | — | — | — |

## What is being compared

- **Hilton Brown Swimming**: Measured on the search terms “hilton brown swimming”, “hilton brown swimming lessons”, “hilton brown swimming near me”, “hilton brown swimming one tree hill”, “hiltonbrownswimming” and “hiltonbrownswimming co nz”, summed into one figure.
- **Swimgym**: Measured on the search terms “swimgym”, “swimgym lloyd elsmore”, “swimgym near me” and “swimgym nz”, summed into one figure.
- **Swimsation**: Measured on the search terms “swimsation”, “swimsation near me”, “swimsation nz” and “swimsation swimming lessons”, summed into one figure.
- **Swimtastic**: Measured on the search terms “swimtastic”, “swimtastic co nz”, “swimtastic near me”, “swimtastic nz”, “swimtastic reviews”, “swimtastic staff”, “swimtastic swim” and “swimtastic swimming lessons”, summed into one figure.

- [Hilton Brown Swimming](/demand/nz/brands/hilton-brown-swimming)
- [Swimgym](/demand/nz/brands/swimgym)
- [Swimsation](/demand/nz/brands/swimsation)
- [Swimtastic](/demand/nz/brands/swimtastic)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among auckland swim schools in New Zealand?

In August 2026, Swimtastic was the most searched among auckland swim schools in New Zealand, with an estimated 6K branded searches and 53.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Auckland swim schools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/auckland/swim-schools

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/auckland/swim-schools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.