--- title: "Hirestaff vs Randstad: Which is searched more in New Zealand?" description: "Is Hirestaff or Randstad more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/auckland/recruitment-agencies/compare/hirestaff-vs-randstad" publisher: "Brandwave" --- # Hirestaff vs Randstad: Which is searched more in New Zealand? Is Hirestaff or Randstad more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hirestaff and Randstad - **Competitive set**: Auckland recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hirestaff Share of Search**: 15.4% - **Randstad Share of Search**: 6.7% ## Is Hirestaff or Randstad more popular in search? - In September 2026, Hirestaff had more branded searches than Randstad among Auckland recruitment agencies in New Zealand. Hirestaff had about 1,600 branded searches, while Randstad had 690. Hirestaff made up 15.4% of all Auckland recruitment agency searches we track, and Randstad accounted for 6.7%. - The lead changed hands once in the 12 months ending September 2026: Hirestaff took it in November 2025. - Across the 12 months ending September 2026, Hirestaff’s share of searches among Auckland recruitment agencies in New Zealand moved from 8.9% to 15.4%, and its estimated monthly branded searches moved from 1K to 1.6K. - Across the 12 months ending September 2026, Randstad’s share of searches among Auckland recruitment agencies in New Zealand moved from 10% to 6.7%, and its estimated monthly branded searches moved from 1.1K to 690. ## Top Auckland recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Hirestaff was mentioned in two out of three: in two of the three ChatGPT answers. Randstad did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Tribe Recruitment | 1st | 2 of 3 | 2 of 3 | | Frog Recruitment | 2nd | 3 of 3 | 3 of 3 | | 84 Recruitment | 3rd | 3 of 3 | 3 of 3 | | Hirestaff | 4th | 2 of 3 | 2 of 3 | | Hays | 5th | 1 of 3 | 1 of 3 | | Coverstaff | Not ranked | 0 of 3 | 0 of 3 | | Madison Recruitment | Not ranked | 0 of 3 | 0 of 3 | | Alpha Recruitment | Not ranked | 0 of 3 | 0 of 3 | | Randstad | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Auckland, New Zealand?": 1. Tribe Recruitment, 2. 84 Recruitment, 3. Frog Recruitment - Asked ChatGPT "What are the best recruitment agencies in Auckland, New Zealand?": 1. Tribe Recruitment, 2. Frog Recruitment, 3. 84 Recruitment, 4. Hirestaff, 5. Hays - Asked ChatGPT "What's the best recruitment agency in Auckland, New Zealand for staffing help?": 1. Hirestaff, 2. Frog Recruitment, 3. 84 Recruitment Not named in any answer: Coverstaff, Madison Recruitment, Alpha Recruitment and Randstad. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland recruitment agencies in September 2026? - In September 2026, Hirestaff gained share of searches among Auckland recruitment agencies in New Zealand, from 13.8% to 15.4%. - In September 2026, Randstad gained share of searches among Auckland recruitment agencies in New Zealand, from 6.1% to 6.7%. ## Month by month | Month | Hirestaff estimated searches | Hirestaff Share of Search | Hirestaff rank | Randstad estimated searches | Randstad Share of Search | Randstad rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 8.9% | 5 | 1.1K | 10% | 3 | | Nov 2025 | 1.6K | 13% | 2 | 610 | 4.9% | 7 | | Dec 2025 | 1K | 12.2% | 2 | 420 | 5.1% | 7 | | Jan 2026 | 1.6K | 12.9% | 3 | 530 | 4.3% | 7 | | Feb 2026 | 1.6K | 14.8% | 2 | 510 | 4.7% | 7 | | Mar 2026 | 1.3K | 10.5% | 3 | 670 | 5.4% | 7 | | Apr 2026 | 1.3K | 11.8% | 2 | 720 | 6.5% | 7 | | May 2026 | 1.6K | 14.4% | 2 | 590 | 5.3% | 7 | | Jun 2026 | 1.6K | 14.8% | 2 | 500 | 4.6% | 7 | | Jul 2026 | 1.6K | 14.7% | 2 | 690 | 6.3% | 6 | | Aug 2026 | 1.6K | 13.8% | 2 | 700 | 6.1% | 6 | | Sep 2026 | 1.6K | 15.4% | 2 | 690 | 6.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Hirestaff’s and Randstad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hirestaff**: Measured on the search term “hirestaff”. - **Randstad**: Measured on the search terms “randstad”, “randstad accounting”, “randstad agency”, “randstad company”, “randstad executive search”, “randstad positions”, “randstad recruitment”, “randstad services” and “randstad temp agency”, summed into one figure. - [Hirestaff profile](/demand/nz/brands/hirestaff) - [Randstad profile](/demand/nz/brands/randstad) - [All Auckland recruitment agencies in New Zealand](/demand/nz/locations/auckland/recruitment-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hirestaff or Randstad more popular in search? In September 2026, Hirestaff had more branded searches than Randstad among Auckland recruitment agencies in New Zealand. Hirestaff had about 1,600 branded searches, while Randstad had 690. Hirestaff made up 15.4% of all Auckland recruitment agency searches we track, and Randstad accounted for 6.7%. ## Cite this page Brandwave. "Hirestaff vs Randstad: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/auckland/recruitment-agencies/compare/hirestaff-vs-randstad This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/auckland/recruitment-agencies/compare/hirestaff-vs-randstad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.