--- title: "Hays vs Randstad: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hays or Randstad? Compare estimated monthly branded-search demand and Share of Search inside the Auckland recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/auckland/recruitment-agencies/compare/hays-vs-randstad" publisher: "Brandwave" --- # Hays vs Randstad: Which is more popular by branded search in New Zealand? Which is more popular in search, Hays or Randstad? Compare estimated monthly branded-search demand and Share of Search inside the Auckland recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hays and Randstad - **Competitive set**: Auckland recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hays Share of Search**: 11% - **Randstad Share of Search**: 10.6% ## Which is more popular in search, Hays or Randstad? - In August 2026, Hays and Randstad were level on Share of Search among auckland recruitment agencies in New Zealand, with an estimated 1.1K versus 1K branded searches, at 11% and 10.6% estimated Share of Search. - The lead changed hands 3 times in the 11 months ending August 2026: Hays took it in December 2025, Randstad took it in July 2026, Hays took it in August 2026. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand moved from 8.2% to 11%, and its estimated monthly branded searches moved from 1K to 1.1K. - Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand moved from 33.2% to 10.6%, and its estimated monthly branded searches moved from 4.2K to 1K. ## How did search popularity change for New Zealand auckland recruitment agencies in August 2026? - In August 2026, Randstad lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.3% to 10.6%. - In August 2026, Hays rose from 5th to 4th among auckland recruitment agencies in New Zealand. ## Month by month | Month | Hays estimated searches | Hays Share of Search | Hays rank | Randstad estimated searches | Randstad Share of Search | Randstad rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 8.2% | 5 | 4.2K | 33.2% | 2 | | Nov 2025 | 1.3K | 12.3% | 3 | 1.3K | 12.6% | 2 | | Dec 2025 | 850 | 11.7% | 4 | 790 | 10.9% | 5 | | Jan 2026 | 1.4K | 12.6% | 3 | 1K | 9.3% | 5 | | Feb 2026 | 1.3K | 13.7% | 3 | 820 | 8.9% | 5 | | Mar 2026 | 1.6K | 14.2% | 4 | 1.1K | 10.2% | 5 | | Apr 2026 | 1.3K | 13.1% | 3 | 1.2K | 12.7% | 4 | | May 2026 | 1.1K | 11.6% | 4 | 1.1K | 11.2% | 5 | | Jun 2026 | 1.2K | 12.8% | 4 | 1K | 10.7% | 5 | | Jul 2026 | 1K | 10.9% | 5 | 1.1K | 11.3% | 4 | | Aug 2026 | 1.1K | 11% | 4 | 1K | 10.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hays’ and Randstad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure. - **Randstad**: Measured on the search terms “randstad”, “randstad accounting”, “randstad agency”, “randstad au”, “randstad co nz”, “randstad company”, “randstad executive search”, “randstad near me”, “randstad new zealand”, “randstad nz”, “randstad online”, “randstad positions”, “randstad recruitment”, “randstad services”, “randstad staffing”, “randstad staffing agency”, “randstad temp agency”, “randstad website” and “randstad.co.nz”, summed into one figure. - [Hays profile](/demand/nz/brands/hays) - [Randstad profile](/demand/nz/brands/randstad) - [All auckland recruitment agencies in New Zealand](/demand/nz/locations/auckland/recruitment-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hays or Randstad? In August 2026, Hays and Randstad were level on Share of Search among auckland recruitment agencies in New Zealand, with an estimated 1.1K versus 1K branded searches, at 11% and 10.6% estimated Share of Search. ## Cite this page Brandwave. "Hays vs Randstad: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/locations/auckland/recruitment-agencies/compare/hays-vs-randstad This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/auckland/recruitment-agencies/compare/hays-vs-randstad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.