--- title: "Frog Recruitment vs Hays: Which is searched more in New Zealand?" description: "Is Frog Recruitment or Hays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/auckland/recruitment-agencies/compare/frog-recruitment-vs-hays" publisher: "Brandwave" --- # Frog Recruitment vs Hays: Which is searched more in New Zealand? Is Frog Recruitment or Hays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Frog Recruitment and Hays - **Competitive set**: Auckland recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Frog Recruitment Share of Search**: 3.8% - **Hays Share of Search**: 5.8% ## Is Frog Recruitment or Hays more popular in search? - In September 2026, Hays had more branded searches than Frog Recruitment among Auckland recruitment agencies in New Zealand. Hays had about 600 branded searches, while Frog Recruitment had 390. Hays made up 5.8% of all Auckland recruitment agency searches we track, and Frog Recruitment accounted for 3.8%. - Hays was ahead of Frog Recruitment in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Frog Recruitment’s share of searches among Auckland recruitment agencies in New Zealand moved from 2.3% to 3.8%, and its estimated monthly branded searches moved from 260 to 390. - Across the 12 months ending September 2026, Hays’ share of searches among Auckland recruitment agencies in New Zealand moved from 5.2% to 5.8%, and its estimated monthly branded searches moved from 590 to 600. ## Top Auckland recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Frog Recruitment appeared in all three answers. Hays was mentioned in one out of three: in one of the three ChatGPT answers. Frog Recruitment was listed before Hays in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Tribe Recruitment | 1st | 2 of 3 | 2 of 3 | | Frog Recruitment | 2nd | 3 of 3 | 3 of 3 | | 84 Recruitment | 3rd | 3 of 3 | 3 of 3 | | Hirestaff | 4th | 2 of 3 | 2 of 3 | | Hays | 5th | 1 of 3 | 1 of 3 | | Coverstaff | Not ranked | 0 of 3 | 0 of 3 | | Madison Recruitment | Not ranked | 0 of 3 | 0 of 3 | | Alpha Recruitment | Not ranked | 0 of 3 | 0 of 3 | | Randstad | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Auckland, New Zealand?": 1. Tribe Recruitment, 2. 84 Recruitment, 3. Frog Recruitment - Asked ChatGPT "What are the best recruitment agencies in Auckland, New Zealand?": 1. Tribe Recruitment, 2. Frog Recruitment, 3. 84 Recruitment, 4. Hirestaff, 5. Hays - Asked ChatGPT "What's the best recruitment agency in Auckland, New Zealand for staffing help?": 1. Hirestaff, 2. Frog Recruitment, 3. 84 Recruitment Not named in any answer: Coverstaff, Madison Recruitment, Alpha Recruitment and Randstad. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland recruitment agencies in September 2026? - In September 2026, Hays gained share of searches among Auckland recruitment agencies in New Zealand, from 4.2% to 5.8%. - Estimated monthly branded searches for Frog Recruitment in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026. ## Month by month | Month | Frog Recruitment estimated searches | Frog Recruitment Share of Search | Frog Recruitment rank | Hays estimated searches | Hays Share of Search | Hays rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 2.3% | 8 | 590 | 5.2% | 7 | | Nov 2025 | 390 | 3.2% | 9 | 730 | 5.9% | 5 | | Dec 2025 | 210 | 2.6% | 8 | 480 | 5.8% | 6 | | Jan 2026 | 390 | 3.1% | 8 | 730 | 5.9% | 5 | | Feb 2026 | 320 | 3% | 9 | 720 | 6.6% | 5 | | Mar 2026 | 390 | 3.2% | 9 | 890 | 7.2% | 6 | | Apr 2026 | 390 | 3.5% | 8 | 730 | 6.6% | 6 | | May 2026 | 480 | 4.3% | 8 | 600 | 5.4% | 6 | | Jun 2026 | 480 | 4.5% | 8 | 600 | 5.6% | 6 | | Jul 2026 | 390 | 3.6% | 8 | 480 | 4.4% | 7 | | Aug 2026 | 480 | 4.1% | 8 | 490 | 4.2% | 7 | | Sep 2026 | 390 | 3.8% | 8 | 600 | 5.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Frog Recruitment’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Frog Recruitment**: Measured on the search term “Frog Recruitment”. - **Hays**: Measured on the search terms “hays” and “hays temp agency”, summed into one figure. - [Frog Recruitment profile](/demand/nz/brands/frog-recruitment) - [Hays profile](/demand/nz/brands/hays) - [All Auckland recruitment agencies in New Zealand](/demand/nz/locations/auckland/recruitment-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Frog Recruitment or Hays more popular in search? In September 2026, Hays had more branded searches than Frog Recruitment among Auckland recruitment agencies in New Zealand. Hays had about 600 branded searches, while Frog Recruitment had 390. Hays made up 5.8% of all Auckland recruitment agency searches we track, and Frog Recruitment accounted for 3.8%. ## Cite this page Brandwave. "Frog Recruitment vs Hays: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/auckland/recruitment-agencies/compare/frog-recruitment-vs-hays This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/auckland/recruitment-agencies/compare/frog-recruitment-vs-hays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.