--- title: "Auckland recruitment agencies in New Zealand: Which brands are most popular in search?" description: "Compare Auckland recruitment agencies using branded searches made in Auckland. Share of Search among Coverstaff, Alpha Recruitment, Madison Recruitment, Hays and Randstad, the auckland recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/auckland/recruitment-agencies" publisher: "Brandwave" --- # Auckland recruitment agencies in New Zealand: Which brands are most popular in search? Compare Auckland recruitment agencies using branded searches made in Auckland. Share of Search among Coverstaff, Alpha Recruitment, Madison Recruitment, Hays and Randstad, the auckland recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Auckland recruitment agencies - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Coverstaff, 50.8% ## Which brand is most popular in search among auckland recruitment agencies in New Zealand? - In August 2026, Coverstaff was the most searched among auckland recruitment agencies in New Zealand, with an estimated 4.9K branded searches and 50.8% estimated Share of Search within this set. - Alpha Recruitment is in 2nd place, 35.9 percentage points behind at 14.9% Share of Search. - Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 39.2% to 50.8%. - Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 9.4% to 14.9%. - Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand increased from 10% to 12.6%. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand increased from 8.2% to 11%. - Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand decreased from 33.2% to 10.6%. - Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 52.1% in November 2025 and was lowest at 39.2% in October 2025. - Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 18% in June 2026 and was lowest at 9.4% in October 2025. - Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 17.8% in February 2026 and was lowest at 10% in October 2025. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 14.2% in March 2026 and was lowest at 8.2% in October 2025. - Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 33.2% in October 2025 and was lowest at 8.9% in February 2026. - Across the 11 months ending August 2026, Alpha Recruitment rose from 4th to 2nd among auckland recruitment agencies in New Zealand. - Across the 11 months ending August 2026, Hays rose from 5th to 4th among auckland recruitment agencies in New Zealand. - Across the 11 months ending August 2026, Randstad fell from 2nd to 5th among auckland recruitment agencies in New Zealand. ## Compare search popularity between leading brands - [Coverstaff vs Alpha Recruitment: compare search popularity](/demand/nz/compare/alpha-recruitment-vs-coverstaff): 50.8% against 14.9% Share of Search. - [Coverstaff vs Madison Recruitment: compare search popularity](/demand/nz/compare/coverstaff-vs-madison-recruitment): 50.8% against 12.6% Share of Search. - [Coverstaff vs Hays: compare search popularity](/demand/nz/compare/coverstaff-vs-hays): 50.8% against 11% Share of Search. - [Coverstaff vs Randstad: compare search popularity](/demand/nz/compare/coverstaff-vs-randstad): 50.8% against 10.6% Share of Search. - [Alpha Recruitment vs Madison Recruitment: compare search popularity](/demand/nz/compare/alpha-recruitment-vs-madison-recruitment): 14.9% against 12.6% Share of Search. - [Alpha Recruitment vs Hays: compare search popularity](/demand/nz/compare/alpha-recruitment-vs-hays): 14.9% against 11% Share of Search. - [Alpha Recruitment vs Randstad: compare search popularity](/demand/nz/compare/alpha-recruitment-vs-randstad): 14.9% against 10.6% Share of Search. - [Madison Recruitment vs Hays: compare search popularity](/demand/nz/compare/hays-vs-madison-recruitment): 12.6% against 11% Share of Search. - [Madison Recruitment vs Randstad: compare search popularity](/demand/nz/compare/madison-recruitment-vs-randstad): 12.6% against 10.6% Share of Search. - [Hays vs Randstad: compare search popularity](/demand/nz/compare/hays-vs-randstad): 11% against 10.6% Share of Search. ## How did search popularity change for New Zealand auckland recruitment agencies in August 2026? - In August 2026, Coverstaff gained estimated Share of Search among auckland recruitment agencies in New Zealand, from 46.3% to 50.8%. - In August 2026, Madison Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 16.4% to 12.6%. - In August 2026, Randstad lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.3% to 10.6%. - In August 2026, Alpha Recruitment rose from 3rd to 2nd among auckland recruitment agencies in New Zealand. - In August 2026, Hays rose from 5th to 4th among auckland recruitment agencies in New Zealand. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Coverstaff | 50.8% | 4.9K | +10.7% | Coverstaff | | 2 | Alpha Recruitment | 14.9% | 1.4K | -0.7% | Alpha Recruitment | | 3 | Madison Recruitment | 12.6% | 1.2K | -22.4% | Madison Recruitment Limited | | 4 | Hays | 11% | 1.1K | +1.0% | Hays | | 5 | Randstad | 10.6% | 1K | -4.7% | Randstad | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coverstaff | 4.9K | 39.2% | 1 | | Oct 2025 | Randstad | 4.2K | 33.2% | 2 | | Oct 2025 | Madison Recruitment | 1.3K | 10% | 3 | | Oct 2025 | Alpha Recruitment | 1.2K | 9.4% | 4 | | Oct 2025 | Hays | 1K | 8.2% | 5 | | Nov 2025 | Coverstaff | 5.4K | 52.1% | 1 | | Nov 2025 | Randstad | 1.3K | 12.6% | 2 | | Nov 2025 | Hays | 1.3K | 12.3% | 3 | | Nov 2025 | Alpha Recruitment | 1.2K | 11.6% | 4 | | Nov 2025 | Madison Recruitment | 1.2K | 11.4% | 5 | | Dec 2025 | Coverstaff | 3.6K | 49.4% | 1 | | Dec 2025 | Madison Recruitment | 1.1K | 14.9% | 2 | | Dec 2025 | Alpha Recruitment | 960 | 13.2% | 3 | | Dec 2025 | Hays | 850 | 11.7% | 4 | | Dec 2025 | Randstad | 790 | 10.9% | 5 | | Jan 2026 | Coverstaff | 5.4K | 49.6% | 1 | | Jan 2026 | Madison Recruitment | 1.9K | 17.6% | 2 | | Jan 2026 | Hays | 1.4K | 12.6% | 3 | | Jan 2026 | Alpha Recruitment | 1.2K | 10.9% | 4 | | Jan 2026 | Randstad | 1K | 9.3% | 5 | | Feb 2026 | Coverstaff | 4.4K | 47.7% | 1 | | Feb 2026 | Madison Recruitment | 1.6K | 17.8% | 2 | | Feb 2026 | Hays | 1.3K | 13.7% | 3 | | Feb 2026 | Alpha Recruitment | 1.1K | 11.8% | 4 | | Feb 2026 | Randstad | 820 | 8.9% | 5 | | Mar 2026 | Coverstaff | 4.9K | 44.4% | 1 | | Mar 2026 | Madison Recruitment | 1.8K | 16.6% | 2 | | Mar 2026 | Alpha Recruitment | 1.6K | 14.6% | 3 | | Mar 2026 | Hays | 1.6K | 14.2% | 4 | | Mar 2026 | Randstad | 1.1K | 10.2% | 5 | | Apr 2026 | Coverstaff | 4.4K | 45% | 1 | | Apr 2026 | Alpha Recruitment | 1.6K | 16.6% | 2 | | Apr 2026 | Hays | 1.3K | 13.1% | 3 | | Apr 2026 | Randstad | 1.2K | 12.7% | 4 | | Apr 2026 | Madison Recruitment | 1.2K | 12.6% | 5 | | May 2026 | Coverstaff | 4.4K | 44.8% | 1 | | May 2026 | Alpha Recruitment | 1.6K | 16.4% | 2 | | May 2026 | Madison Recruitment | 1.6K | 16% | 3 | | May 2026 | Hays | 1.1K | 11.6% | 4 | | May 2026 | Randstad | 1.1K | 11.2% | 5 | | Jun 2026 | Coverstaff | 4.4K | 45.5% | 1 | | Jun 2026 | Alpha Recruitment | 1.7K | 18% | 2 | | Jun 2026 | Madison Recruitment | 1.3K | 12.9% | 3 | | Jun 2026 | Hays | 1.2K | 12.8% | 4 | | Jun 2026 | Randstad | 1K | 10.7% | 5 | | Jul 2026 | Coverstaff | 4.4K | 46.3% | 1 | | Jul 2026 | Madison Recruitment | 1.6K | 16.4% | 2 | | Jul 2026 | Alpha Recruitment | 1.4K | 15.1% | 3 | | Jul 2026 | Randstad | 1.1K | 11.3% | 4 | | Jul 2026 | Hays | 1K | 10.9% | 5 | | Aug 2026 | Coverstaff | 4.9K | 50.8% | 1 | | Aug 2026 | Alpha Recruitment | 1.4K | 14.9% | 2 | | Aug 2026 | Madison Recruitment | 1.2K | 12.6% | 3 | | Aug 2026 | Hays | 1.1K | 11% | 4 | | Aug 2026 | Randstad | 1K | 10.6% | 5 | | Sep 2026 | Alpha Recruitment | — | — | — | | Sep 2026 | Coverstaff | — | — | — | | Sep 2026 | Hays | — | — | — | | Sep 2026 | Madison Recruitment | — | — | — | | Sep 2026 | Randstad | — | — | — | ## What is being compared - **Alpha Recruitment**: Measured on the search terms “alpha jobs”, “alpha recruitment”, “alpha recruitment agency”, “alpha recruitment alphajobs”, “alpha recruitment auckland”, “alpha recruitment jobs”, “alpha recruitment nz”, “alpha recruitment services”, “alpha recruitment wellington”, “alphajobs”, “alphajobs.co.nz” and “alpharecruitment”, summed into one figure. - **Coverstaff**: Measured on the search terms “cover staff agency”, “coverstaff”, “coverstaff manukau”, “coverstaff new zealand”, “coverstaff nz”, “coverstaff palmerston north”, “coverstaff recruitment”, “coverstaff recruitment east tamaki”, “coverstaff rosebank” and “coverstaff south auckland”, summed into one figure. - **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure. - **Madison Recruitment**: Measured on the search terms “madison co nz”, “Madison Recruitment”, “madison recruitment agency”, “madison recruitment auckland”, “madison recruitment christchurch”, “madison recruitment hamilton”, “madison recruitment jobs”, “madison recruitment masterton”, “madison recruitment new zealand”, “madison recruitment nz”, “madison recruitment tauranga”, “madison recruitment wellington” and “madison.co.nz”, summed into one figure. - **Randstad**: Measured on the search terms “randstad”, “randstad accounting”, “randstad agency”, “randstad au”, “randstad co nz”, “randstad company”, “randstad executive search”, “randstad near me”, “randstad new zealand”, “randstad nz”, “randstad online”, “randstad positions”, “randstad recruitment”, “randstad services”, “randstad staffing”, “randstad staffing agency”, “randstad temp agency”, “randstad website” and “randstad.co.nz”, summed into one figure. - [Alpha Recruitment](/demand/nz/brands/alpha-recruitment) - [Coverstaff](/demand/nz/brands/coverstaff) - [Hays](/demand/nz/brands/hays) - [Madison Recruitment](/demand/nz/brands/madison-recruitment) - [Randstad](/demand/nz/brands/randstad) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among auckland recruitment agencies in New Zealand? In August 2026, Coverstaff was the most searched among auckland recruitment agencies in New Zealand, with an estimated 4.9K branded searches and 50.8% estimated Share of Search within this set. ## Cite this page Brandwave. "Auckland recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/auckland/recruitment-agencies This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/auckland/recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.