--- title: "Bayleys vs Harcourts: Which is searched more in New Zealand?" description: "Is Bayleys or Harcourts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/auckland/real-estate-agencies/compare/bayleys-vs-harcourts" publisher: "Brandwave" --- # Bayleys vs Harcourts: Which is searched more in New Zealand? Is Bayleys or Harcourts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Harcourts - **Competitive set**: Auckland real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bayleys Share of Search**: 16.9% - **Harcourts Share of Search**: 13.5% ## Is Bayleys or Harcourts more popular in search? - In September 2026, Bayleys had more branded searches than Harcourts among Auckland real estate agencies in New Zealand. Bayleys had about 4,920 branded searches, while Harcourts had 3,930. Bayleys made up 16.9% of all Auckland real estate agency searches we track, and Harcourts accounted for 13.5%. - The lead changed hands 4 times in the 12 months ending September 2026: Harcourts took it in November 2025, Bayleys took it in December 2025, Harcourts took it in January 2026, Bayleys took it in February 2026. - Across the 12 months ending September 2026, Bayleys’ share of searches among Auckland real estate agencies in New Zealand moved from 13.3% to 16.9%, and its estimated monthly branded searches moved from 5K to 4.9K. - Across the 12 months ending September 2026, Harcourts’ share of searches among Auckland real estate agencies in New Zealand moved from 12.7% to 13.5%, and its estimated monthly branded searches moved from 4.8K to 3.9K. ## Top Auckland real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Bayleys and Harcourts were each mentioned in two out of three: in two of the three ChatGPT answers. Harcourts was listed before Bayleys in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Barfoot & Thompson | 1st | 3 of 3 | 3 of 3 | | Ray White | 2nd | 3 of 3 | 3 of 3 | | Harcourts | 3rd | 2 of 3 | 2 of 3 | | Bayleys | 4th | 2 of 3 | 2 of 3 | | Arizto | 5th | 3 of 3 | 3 of 3 | | Premium Real Estate | Not ranked | 0 of 3 | 0 of 3 | | New Zealand Sotheby’s International Realty | Not ranked | 0 of 3 | 0 of 3 | | Iron Bridge Real Estate | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Auckland, New Zealand?": 1. Barfoot & Thompson, 2. Ray White, 3. Bayleys, 4. Arizto - Asked ChatGPT "What are the best real estate agencies in Auckland, New Zealand?": 1. Barfoot & Thompson, 2. Ray White, 3. Harcourts, 4. Bayleys, 5. Arizto - Asked ChatGPT "What's the best real estate agency in Auckland, New Zealand for sell a house?": 1. Barfoot & Thompson, 2. Ray White, 3. Harcourts, 4. Arizto Not named in any answer: Premium Real Estate, New Zealand Sotheby’s International Realty and Iron Bridge Real Estate. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland real estate agencies in September 2026? - In September 2026, Bayleys gained share of searches among Auckland real estate agencies in New Zealand, from 14% to 16.9%. - In September 2026, Harcourts gained share of searches among Auckland real estate agencies in New Zealand, from 11.8% to 13.5%. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5K | 13.3% | 3 | 4.8K | 12.7% | 4 | | Nov 2025 | 4.7K | 12.6% | 4 | 4.7K | 12.8% | 3 | | Dec 2025 | 3.8K | 14.8% | 3 | 3.2K | 12.4% | 4 | | Jan 2026 | 4.2K | 12.5% | 4 | 4.8K | 14.1% | 3 | | Feb 2026 | 5K | 13.1% | 3 | 4.8K | 12.7% | 4 | | Mar 2026 | 5.7K | 14% | 3 | 4.8K | 11.9% | 4 | | Apr 2026 | 4.7K | 14% | 3 | 4K | 11.9% | 4 | | May 2026 | 5K | 14.5% | 3 | 4.8K | 13.9% | 4 | | Jun 2026 | 4.6K | 14.7% | 3 | 4K | 12.6% | 4 | | Jul 2026 | 4.1K | 14.6% | 3 | 3.9K | 13.8% | 4 | | Aug 2026 | 4.7K | 14% | 3 | 3.9K | 11.8% | 4 | | Sep 2026 | 4.9K | 16.9% | 3 | 3.9K | 13.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys property management”, “bayleys real estate”, “bayleys realestate” and “bayleys rentals”, summed into one figure. - **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts nz”, “harcourts property management”, “harcourts real estate” and “harcourts rentals”, summed into one figure. - [Bayleys profile](/demand/nz/brands/bayleys) - [Harcourts profile](/demand/nz/brands/harcourts) - [All Auckland real estate agencies in New Zealand](/demand/nz/locations/auckland/real-estate-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bayleys or Harcourts more popular in search? In September 2026, Bayleys had more branded searches than Harcourts among Auckland real estate agencies in New Zealand. Bayleys had about 4,920 branded searches, while Harcourts had 3,930. Bayleys made up 16.9% of all Auckland real estate agency searches we track, and Harcourts accounted for 13.5%. ## Cite this page Brandwave. "Bayleys vs Harcourts: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/auckland/real-estate-agencies/compare/bayleys-vs-harcourts This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/auckland/real-estate-agencies/compare/bayleys-vs-harcourts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.