--- title: "Barfoot & Thompson vs Ray White: Which is searched more in New Zealand?" description: "Is Barfoot & Thompson or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/auckland/real-estate-agencies/compare/barfoot-and-thompson-vs-ray-white" publisher: "Brandwave" --- # Barfoot & Thompson vs Ray White: Which is searched more in New Zealand? Is Barfoot & Thompson or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barfoot & Thompson and Ray White - **Competitive set**: Auckland real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Barfoot & Thompson Share of Search**: 41.6% - **Ray White Share of Search**: 24.2% ## Is Barfoot & Thompson or Ray White more popular in search? - In September 2026, Barfoot & Thompson had more branded searches than Ray White among Auckland real estate agencies in New Zealand. Barfoot & Thompson had about 12,100 branded searches, while Ray White had 7,040. Barfoot & Thompson made up 41.6% of all Auckland real estate agency searches we track, and Ray White accounted for 24.2%. - Barfoot & Thompson was ahead of Ray White in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Barfoot & Thompson’s share of searches among Auckland real estate agencies in New Zealand moved from 48.1% to 41.6%, and its estimated monthly branded searches moved from 18.1K to 12.1K. - Across the 12 months ending September 2026, Ray White’s share of searches among Auckland real estate agencies in New Zealand moved from 23.2% to 24.2%, and its estimated monthly branded searches moved from 8.7K to 7K. ## Top Auckland real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, both Barfoot & Thompson and Ray White showed up in all three answers. Barfoot & Thompson was listed before Ray White in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Barfoot & Thompson | 1st | 3 of 3 | 3 of 3 | | Ray White | 2nd | 3 of 3 | 3 of 3 | | Harcourts | 3rd | 2 of 3 | 2 of 3 | | Bayleys | 4th | 2 of 3 | 2 of 3 | | Arizto | 5th | 3 of 3 | 3 of 3 | | Premium Real Estate | Not ranked | 0 of 3 | 0 of 3 | | New Zealand Sotheby’s International Realty | Not ranked | 0 of 3 | 0 of 3 | | Iron Bridge Real Estate | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Auckland, New Zealand?": 1. Barfoot & Thompson, 2. Ray White, 3. Bayleys, 4. Arizto - Asked ChatGPT "What are the best real estate agencies in Auckland, New Zealand?": 1. Barfoot & Thompson, 2. Ray White, 3. Harcourts, 4. Bayleys, 5. Arizto - Asked ChatGPT "What's the best real estate agency in Auckland, New Zealand for sell a house?": 1. Barfoot & Thompson, 2. Ray White, 3. Harcourts, 4. Arizto Not named in any answer: Premium Real Estate, New Zealand Sotheby’s International Realty and Iron Bridge Real Estate. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland real estate agencies in September 2026? - In September 2026, Barfoot & Thompson lost share of searches among Auckland real estate agencies in New Zealand, from 44.3% to 41.6%. - In September 2026, Ray White lost share of searches among Auckland real estate agencies in New Zealand, from 25.6% to 24.2%. ## Month by month | Month | Barfoot & Thompson estimated searches | Barfoot & Thompson Share of Search | Barfoot & Thompson rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 48.1% | 1 | 8.7K | 23.2% | 2 | | Nov 2025 | 18.1K | 48.9% | 1 | 8.6K | 23.3% | 2 | | Dec 2025 | 12.1K | 47.1% | 1 | 5.8K | 22.7% | 2 | | Jan 2026 | 14.8K | 43.9% | 1 | 8.9K | 26.4% | 2 | | Feb 2026 | 18.1K | 47.4% | 1 | 8.7K | 22.9% | 2 | | Mar 2026 | 18.1K | 44.7% | 1 | 10.5K | 26% | 2 | | Apr 2026 | 14.8K | 44.5% | 1 | 8.5K | 25.7% | 2 | | May 2026 | 14.8K | 43% | 1 | 8.6K | 25.1% | 2 | | Jun 2026 | 14.8K | 46.7% | 1 | 7K | 22.2% | 2 | | Jul 2026 | 12.1K | 42.8% | 1 | 7K | 24.9% | 2 | | Aug 2026 | 14.8K | 44.3% | 1 | 8.5K | 25.6% | 2 | | Sep 2026 | 12.1K | 41.6% | 1 | 7K | 24.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barfoot & Thompson**: Measured on the search terms “barfoot & thompson”, “barfoot and thompson”, “barfoot thompson” and “barfoot&thompson”, summed into one figure. - **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white rentals”, “raywhite” and “raywhite rentals”, summed into one figure. - [Barfoot & Thompson profile](/demand/nz/brands/barfoot-and-thompson) - [Ray White profile](/demand/nz/brands/ray-white) - [All Auckland real estate agencies in New Zealand](/demand/nz/locations/auckland/real-estate-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barfoot & Thompson or Ray White more popular in search? In September 2026, Barfoot & Thompson had more branded searches than Ray White among Auckland real estate agencies in New Zealand. Barfoot & Thompson had about 12,100 branded searches, while Ray White had 7,040. Barfoot & Thompson made up 41.6% of all Auckland real estate agency searches we track, and Ray White accounted for 24.2%. ## Cite this page Brandwave. "Barfoot & Thompson vs Ray White: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/auckland/real-estate-agencies/compare/barfoot-and-thompson-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/auckland/real-estate-agencies/compare/barfoot-and-thompson-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.